Veracity Marketing Blog
Using Communication as an Accountability Tool to Support DEI Efforts
Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.
Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]
Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.
Prevent Quiet Quitting with Employee-Centered PR
Learn how PR can be essential to employee retention and recruitment by showing an attractive employee experience of appreciation and support.
Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]
Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.
Strategies for Maximizing Your Next Speaking Engagement Before, During and After
Speaking engagements are a fantastic way to boost your brand and industry reputation, but it takes planning and execution to maximize these benefits.
Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]
Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.
Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas
Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.
Develop a Winning Interview Style Using These Tips
One Writer’s Secrets for Creating Successful Thought Leadership Content. Hint: it All Starts with the Interview
Start Brewing Up Your Thought Leadership Efforts [Podcast]
Amy shares her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing Strategies.
Behind the News with Christine Pitawanich: An Education in Pandemic Reporting [Podcast]
Christine Pitawanich, a KGW education reporter, discussed her experience reporting during the pandemic, education reporting, and TV pitch tips.
How Jessica Rhodes is ‘Monetizing the Mic’ With Her Unique Approach to Podcast Booking
Learn the importance podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media and more.
Achieve Your Marketing Goals with a Thought Leadership Strategy
Marketing goals supported by thought leadership include attracting clients, building credibility, increasing awareness, highlighting employees and developing partnerships.
Just Amy: On Being a Table Flipper [Podcast]
Amy shares her thoughts about trying to work on DEI, Rowe V. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.
I’m PR: Seeking Organizations Desiring Stronger Brands
A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.
PR Globe Trotting From Germany to Dubai [Podcast]
Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
Establishing an Ethical Framework for Dietary Supplement Marketing
PR Talk Podcast with Dr. Douglas Kalman, SVP of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University.
Four Ways to Repurpose Content For Social Media
How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources
PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]
A PR Talk podcast conversation with PR Girl Manifesto, Hold the PRess and Six Hundred & Rising’s Fatou B. Barry.
Case Study: Community Relations Generates Targeted Media Coverage
Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.
Breaking Free From Our Desk and Mortgage Chains
My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”
Talking Web3 and NFTs with Joseph Jaffe [Podcast]
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean?
Bring Order to Chaos with a Blog Content Calendar
Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.
Three Things I Learned From My Month of Bullet Journaling
I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.
Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas [Podcast]
Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP).