Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: Role of Ethics in Marketing

Minicast: Role of Ethics in Marketing

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Podcast: PR Tools

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

Podcast: When to Use a Press Release

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

Podcast: Forget Your Story

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

Podcast: How PR is Different

PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.

Podcast: PR Roles and Mindset

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.