Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
![The 3 Keys to TV Success [Minicast]](data:image/svg+xml;nitro-empty-id=NDM1OjI4Mw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
The 3 Keys to TV Success [Minicast]
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
![How To Operate Like a Newsroom [Minicast]](data:image/svg+xml;nitro-empty-id=NDU0OjMxMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How To Operate Like a Newsroom [Minicast]
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
![Thought Leadership Positioning [Minicast]](data:image/svg+xml;nitro-empty-id=NDczOjMwMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Thought Leadership Positioning [Minicast]
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
How Volunteering Can Boost Resumes And Even Launch Businesses
Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.
![How to Start a Podcast with PRSA [Podcast]](data:image/svg+xml;nitro-empty-id=NTU4OjU4OQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How to Start a Podcast with PRSA [Podcast]
PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.
![Wikipedia Marketing with Dan Cook [Podcast]](data:image/svg+xml;nitro-empty-id=NTY3OjU4Mw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Wikipedia Marketing with Dan Cook [Podcast]
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
![How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]](data:image/svg+xml;nitro-empty-id=NjY1OjYyMw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]
We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it.
![Faster Than Normal PR with Peter Shankman [Podcast]](data:image/svg+xml;nitro-empty-id=Njc0OjU3Mg==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Faster Than Normal PR with Peter Shankman [Podcast]
Peter Shankman talks about PR as a career with ADHD, tips to harness the power of ADHD, how PR people can strengthen relationships with the media.
![Exceptional Content Marketing with Anna Hrach [Podcast]](data:image/svg+xml;nitro-empty-id=NjgzOjU3OQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Exceptional Content Marketing with Anna Hrach [Podcast]
Anna Hrach talks about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more.
![Getting Unstuck with Dr. Charles [Podcast]](data:image/svg+xml;nitro-empty-id=NzAwOjYxMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Getting Unstuck with Dr. Charles [Podcast]
Amy talks with Dr. Charles about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader.
![Stress Awareness Month: a PR Talk Compilation [Podcast]](data:image/svg+xml;nitro-empty-id=NzA5OjYwOA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Stress Awareness Month: a PR Talk Compilation [Podcast]
Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast.
![A Modern PR Interview with Amy Rosenberg [Podcast]](data:image/svg+xml;nitro-empty-id=NzE4OjU5MQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
A Modern PR Interview with Amy Rosenberg [Podcast]
PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.
![Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]](data:image/svg+xml;nitro-empty-id=NzM1OjU5MQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]
Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
![“The Wall Street Journal Problem” with Rand Fishkin [Podcast]](data:image/svg+xml;nitro-empty-id=NzQ0OjU3OA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
“The Wall Street Journal Problem” with Rand Fishkin [Podcast]
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
![Who is Milton? [Podcast]](data:image/svg+xml;nitro-empty-id=NzUzOjU0MQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Who is Milton? [Podcast]
Amy and Mike discuss the iconic(?) movie Office Space and why Milton Waddams finds himself referenced in “A Modern Guide to Public Relations.”
