Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
Minicast: Thought Leadership Positioning
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
How Volunteering Can Boost Resumes And Even Launch Businesses
Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: Lauren Reed: Reed Public Relations
PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. Lauren Reed on the PR Talk Podcast.
Podcast: Dan Lee: Finding a Job During Coronavirus
PR Talk Podcast conversation on the Three P’s of Job Hunting. Dan’s career-growth advice applies to more than just active job-seekers.
Podcast: Sheila Hamilton: Mental Health Advocate
Sheila Hamilton, Kink morning show reporter turned mental health advocate, offers advice on battling the 3 key PR vulnerabilities on PR Talk
Podcast: COVID-19: Marvin Stockwell: St. Jude Children’s Research Hospital
Coronavirus PR Management & Insights into Science PR. A Special Episode with Marvin Stockwell, St. Jude Children’s Research Hospital on PR Talk Podcast.
Podcast: Wil Reynolds: Seer Interactive
With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing.
Podcast: PRSA ICON: Adam Ritchie, Elizabeth Edwards & Marvin Stockwell
Adam Ritchie, Elizabeth Edwards & Marvin Stockwell joined Amy Rosenberg on the PR Talk Podcast during PRSA Icon Conference.
Podcast: Tom Fuller & Dave Thompson: the APR
The APR is the topic of this episode of PR Talk Podcast. Listen to learn how an APR jumpstart transforms service-providers into C-suite advisers.
Podcast: Kim Moore: Oregon Business Magazine
PR Talk host Amy Rosenberg talks with Kim about connecting local business to the larger trends that matter as well as tips for PRs seeking coverage.
Podcast: Habit Change
Tricking ourselves into doing our New Year’s Resolutions we uncover our personal tendencies from Gretchen Rubin’s Habit Change Quiz