Educational Resources for PR & Marketing | Templates

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

Content Planning Template

Through planning ahead you will understand when to do what and what to say in each category and how to approach.

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

The 3 Keys to TV Success [Minicast]

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

How To Operate Like a Newsroom [Minicast]

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Thought Leadership Positioning [Minicast]

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

What You Need to Start a Podcast

A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.

How Volunteering Can Boost Resumes And Even Launch Businesses

Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.

How to Start a Podcast with PRSA [Podcast]

PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.

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PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.