Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Minicast: Thought Leadership Positioning

Minicast: Thought Leadership Positioning

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Podcast: Kaia Sand: Street Roots

In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.