Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
Minicast: Thought Leadership Positioning
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: Kaia Sand: Street Roots
In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand.
PRSA Oregon Event: IComms: The Best Career You’ve Never Heard Of
Communication and HR professionals and students joined PRSA Oregon to hear from a panel of experts on Internal Communications.
Podcast: Sunny Sea Gold: High Profile Health Writer
Former Redbook, Glamour, and Seventeen editor, and author of the book Food: The Good Girl’s Drug, Sunny Sea Gold joins the PR Talk Podcast.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Podcast: Bruce Williams: KGW Media Group
Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Podcast: Julie Gustafson: Pearl Magazine
Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine.
Podcast: Megan Conway: Travel Portland
PR Talk Podcast interview. Local businesses and PR people learn how they too can jump on the Portland bandwagon.
Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.