Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.
Minicast: Role of Ethics in Marketing
I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: A Crazy Guide to PR
Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a book.
Podcast: Dan Lee: PR Talent
This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an “it” that PR pros have.
Podcast: Amy Rosenberg: PR Talk Host
Get to know the host, Amy Rosenberg. Mike interviews Amy on her career background and how she founded Veracity.
Podcast: Mike Rosenberg: Pseudo Host
Mike and Amy sit down to talk about Mike’s background, role at Veracity and outside of work activities. With a dish of podcast on the side.
Podcast: Allan Brettman: The Columbian
PR Talk Podcast, hosted by Amy Rosenberg, featuring The Columbian’s Business Editor. Tips for public relations professionals from an industry veteran.
SEMpdx Event: What’s New for 2019 in Digital Marketing
This PR Talk Podcast was recorded live at SEMpdx’s “What’s New for 2019 in Digital Marketing Panel.” Featuring marketing experts predictions for SEO, PPC & social media.
Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.
Podcast: Mac Prichard: Prichard Communications
Amy Rosenberg sits down with founder and president of the social change communications firm to talk about his companies, running a PR firm and advice for getting into the industry.
Minicast: Role of Ethics in Marketing
I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.