Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: Role of Ethics in Marketing

Minicast: Role of Ethics in Marketing

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Podcast: Elyse Stoner: Fresh Perspective

In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event’s success.

Podcast: Mark Mohammadpour: Chasing the Sun

In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals.

Podcast: Rebecca Dersh: Cision

PR Talk Podcast interview about PR reporting, analytics, automation and more. Host Amy Rosenberg talks with Cision’s PR Manager Rebecca Dersh.

Podcast: Work/Life Balance

Work/life balance is a popular topic for all industries and job types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

Podcast: PR Tools

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

Podcast: When to Use a Press Release

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.