Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
![Streamlined Press Release Template [Free]](data:image/svg+xml;nitro-empty-id=MzIxOjY0MA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Streamlined Press Release Template [Free]
A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
Content Planning Template
Through planning ahead you will understand when to do what and what to say in each category and how to approach.
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
![The 3 Keys to TV Success [Minicast]](data:image/svg+xml;nitro-empty-id=NDI3OjMwMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
The 3 Keys to TV Success [Minicast]
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
![How To Operate Like a Newsroom [Minicast]](data:image/svg+xml;nitro-empty-id=NDQ2OjMyNw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How To Operate Like a Newsroom [Minicast]
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
![Thought Leadership Positioning [Minicast]](data:image/svg+xml;nitro-empty-id=NDY1OjMxNw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Thought Leadership Positioning [Minicast]
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas
Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
How to Leverage Your LinkedIn for Thought Leadership
Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.
What To Do After You Get Press
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
What You Need to Start a Podcast
A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
![2023 Marketing Predictions from Recent PR Talk Guests [Podcast]](data:image/svg+xml;nitro-empty-id=NjU2OjYxOQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
2023 Marketing Predictions from Recent PR Talk Guests [Podcast]
Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.
![How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]](data:image/svg+xml;nitro-empty-id=NjY1OjYzOA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]
Lori Gaffney, CEO of Borders Perrin Norrander, shares the challenges and successes of being a woman ad agency owner on the Own It podcast.
![How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]](data:image/svg+xml;nitro-empty-id=Njc0OjU5Mg==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]
Erin Diehl, founder and CEO of Improve it!, shares how she uses the connection between improv and business development to create a better culture.
![How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]](data:image/svg+xml;nitro-empty-id=NjkxOjYwMw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]
Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.
![Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]](data:image/svg+xml;nitro-empty-id=NzAwOjYyMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]
We highlight Amy’s guest appearance on The Frustrated CEO Podcast, where she shares how PR could solve all types of business frustrations.
![How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]](data:image/svg+xml;nitro-empty-id=NzA5OjYxOQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]
Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.
![Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]](data:image/svg+xml;nitro-empty-id=NzI2OjY1MA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]
Adam Ritchie, author of “Invention in PR,” shares why allowing PR pros to assist in product discovery can elevate the PR industry.
![Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]](data:image/svg+xml;nitro-empty-id=NzM1OjY1NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]
Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.
![Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]](data:image/svg+xml;nitro-empty-id=NzQ0OjYzNA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]
Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.
