Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.
Minicast: Role of Ethics in Marketing
I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: PR Tools
In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.
Podcast: When to Use a Press Release
When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.
Podcast: How to Start a Podcast with PRSA
PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.
Podcast: Dan Lee: Should Media Members Switch to PR?
How and why members of the media are transitioning to careers in communications? Dan is a recruiter that works with agencies and companies looking for PR and communications talent.
Podcast: Forget Your Story
In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.
Podcast: Dan Lee: Agency vs. In-House
The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.
Podcast: How PR is Different
PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.
Podcast: Martin Waxman: Spin Sucks
Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.
Podcast: PR Roles and Mindset
PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.