Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
Minicast: Thought Leadership Positioning
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
How to Battle Writer’s Block, Tips from Amy
Examining the top 3 mistakes writers make when they can’t think of what to write about.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: Bruce Williams: KGW Media Group
Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Podcast: Julie Gustafson: Pearl Magazine
Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine.
Podcast: Megan Conway: Travel Portland
PR Talk Podcast interview. Local businesses and PR people learn how they too can jump on the Portland bandwagon.
Minicast: How To Operate Like a Newsroom
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
Podcast: Nigel Jaquiss: Willamette Week
The Willamette Week Pulitzer Prize winning reporter also talks about why it’s important to invest in relationships with scary reporters
Podcast: Malia Spencer: Portland Business Journal
Recorded Live at PreGame, tech and startup reporter Malia Spencer shared insights on how to get coverage in Portland, plus PR pet peeves and what exactly is a startup anyway?
Event: PR Talk Live with Malia Spencer
Live interview with Malia Spencer, the Portland Business Journal’s startup and technology reporter. Get your questions answered and meet Malia at this Pregame event on June 7th.
Podcast: Ciara Pressler: Pregame
Ciara Pressler is a force of nature. Not only does she run Pregame, she’s also published two books and has written regularly for the Huffington Post.