Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

The 3 Keys to TV Success [Minicast]

The 3 Keys to TV Success [Minicast]

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

How To Operate Like a Newsroom [Minicast]

How To Operate Like a Newsroom [Minicast]

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Thought Leadership Positioning [Minicast]

Thought Leadership Positioning [Minicast]

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

How To Write How-To Blog Posts

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Working With Television [Podcast]

Working With Television [Podcast]

PR Tips & How-Tos In this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following:   Timelines to Pitching TV...