Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.
Minicast: Role of Ethics in Marketing
I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.
Minicast: The 3 Keys to TV Success
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Podcast: Dan Cook: Wikipedia
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
Podcast: PR Roles and Mindset
PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.
Podcast: Gini Dietrich: Spin Sucks
PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.
Podcast: Mike Rosenberg: CommCon2019
Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox.
Podcast: CommCon Keynote: Suzanne Stevens
Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.
Podcast: Chuck Gose: Internal Comms Figurehead
Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd.
PRSA Oregon Event: What Recruiters Want
PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in PR, digital marketing, and the footwear/apparel industries.
Podcast: PR Perfectionist
Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.
Podcast: Mac Prichard: Mac’s List
In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues.
Podcast: A Crazy Guide to PR
Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a book.