Educational Resources for PR & Marketing | Templates

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Minicast: Thought Leadership Positioning

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

How Volunteering Can Boost Resumes And Even Launch Businesses

Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Back to Basics: Optimizing a Facebook Company Page

Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.

Creating a Blog Schedule for a Nonprofit

Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.

Back to the Basics: Optimizing a LinkedIn Company Page

The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.

Ed Cals: Turning Uncertain PR Coverage into a Sure Thing

With the new year right around the corner, there couldn’t be a better time to address editorial calendars.

« Older Entries

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.