Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you. 

Affiliate Marketing

First, Jessy defines affiliate marketing as a low-risk performance-based strategy in which affiliates earn commission by promoting a company’s products. This strategy guarantees that a brand is shared with its audience, while providing analytics allowing brands to track their success and fine-tune their approach.  


Performance PR

Then the conversation turns to performance PR, described as earned media efforts combined with affiliate-provided content. This strategy can provide features in top-tier publications, like Forbes, Inc., and Entrepreneur, by placing an affiliate link in a product review or story. Performance PR leaves no box left unchecked.


Democratization of Performance

Finally, Jessy and Amy discuss how affiliate marketing and performance PR are accessible to businesses of all sizes, whether you’re a large corporation or a one-person operation. Anyone can become an affiliate marketer and earn commissions by promoting products. And on the flip side, anyone can commission their products to be marketed through this approach, which can open many doors. 

To learn more about how Jessy combines affiliate marketing and PR, tune in now!

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About the Guest: Jessy Klein Fofana

Jessy founded LaRue in 2005. The public relations and affiliate marketing agency harnesses the powers of media relations, affiliate marketing, events, influence, and brand partnerships to deliver real, measurable ROI. LaRue is trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities.

Headshot of Jessy Klein Fofana

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This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out for more information on how membership can help you grow and connect.

Cailyn Tegel on Linkedin
Cailyn Tegel
Cailyn Tegel is an Account Executive at Veracity. She has a passion for the public relations industry and experience as a marketing intern for The Great Rivers and Routes Tourism Bureau and a boutique PR Firm in St. Louis, MO.