Podcast: Chuck Gose: Internal Comms Figurehead

Podcast: Chuck Gose: Internal Comms Figurehead

Internal Comms Leader, Chuck Gose, Will Uncover and Leverage Internal Biases at CommCon

This week I put my internal PR hat on and spoke with Chuck Gose, who is going to be keynoting at PRSA Oregon’s CommCon event on May 3rd. He is an internal communications thought leader who has his hands in many projects. Beyond keynoting at industry events around the globe, Chuck’s self-professed “day job” is Strategic Advisor at SocialChorus, an employee communications platform. He is also the founder of ICology (an internal communications podcast), co-creator of The Very Hungry Communicator (a book about the transformation of a hungry communicator), and he also hosts another couple of podcasts, such as the Chuck Chats series with bananatag.

At CommCon, Chuck plans on delivering a talk called “The Mind Matters,” which will delve into cognitive bias in communication. Chuck says that cognitive biases affect how we communicate, what we communicate and the channels we use. Out of the hundreds of biases, Chuck pulled about twelve that affect employee communications. He’ll get into the twelve biases at CommCon to help communicators to work towards eliminating their biases, or at least being aware of them, and then possibly even leveraging them within their effort to communicate better. This sure sounds fascinating to a former Psychology Major!

Then the conversation took us into the differences and similarities between internal and external communications, how podcasting can be an excellent internal comms tool and a career path which led him to specialize in internal comms.  

For tickets and information about CommCon, themed “Communicating Through Chaos,” visit: PrsaOregon.org.

About the guest: Chuck Gose

Chuck is a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. His passion and enthusiasm for the communications profession began early in his career at General Motors and Rolls-Royce, where he became fascinated by the positive impact internal communications can have on a company’s success.

He is the founder of ICology, a resource dedicated to interesting people doing interesting things in the world of internal communications. Chuck also hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. A fresh new episode airs every week and is available wherever you listen to podcasts. ICology is all about starting the conversation about how communicators can do more. Can be more. And usually are more than they realize.

Connect and follow Chuck on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

PRSA Oregon Event: What Recruiters Want

PRSA Oregon Event: What Recruiters Want

What Do Recruiters Want Anyway?

I recently got to be a fly on the wall during the “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in diverse — yet comfortably similar — areas, including: PR, digital marketing, and the footwear/apparel industries.

 

This PR Talk Podcast was recorded live at the event hosted by PRSA Oregon and Portland State University:

What Recruiters Want

Description:

The seasoned recruiters all had interesting insight to bring regarding the following topics:

  • Resumes & Cover letters
  • LinkedIn
  • Tips / Do Not Do’s
  • Soft Skills & Hard Skills
  • Diversity
  • And Much More!

Not only did they bring their experience as recruiters to the table, but they also drew from experience at previous jobs (especially at Nike!), rendering this insight invaluable for anyone who might be looking for a job.

Panelists:

Dan Lee

Dan Lee

Managing Director at PR Talent

Emmy Thomas

Emmy Thomas

Recruiting Manager at Logical Position

Grace Tuss

Grace Tuss

Recruiter for Global Footwear and Apparel Clients at Mathys + Potestio/The Creative Party® (most recently an in-house recruiter at Nike)

Moderator:

The panel was moderated by Erin Merz, Director of Marketing & Communications at PSU’s School of Business and a PRSA Oregon Member.

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: PR Perfectionist

Podcast: PR Perfectionist

Goodbye PR Sorority Girl. Hello PR Rebel.

There is a stereotype about the quintessential PR person and I used to be one of them. In this episode of PR Talk, Mike and I talk through the stereotype and how even though it is untrue, it is quite inhibiting to live within the stereotype if you possess some of the characteristics. Over the years, I’ve slowly pulled myself away from this stereotype. In fact, I delve even more into some of these personal topics in my new book, A Practical Guidebook to PR [working title], which will hopefully be available soon! 😀

The PR stereotype — or “Archetype” —  is exhibited on both the outside and the inside. Outside appearances aren’t just about looks. How we act and what we’re involved in are ways we further augment outside appearances. Strictly appearance-speaking, many people think of the PR Archetype as a sorority/fraternity type, otherwise known as “preppy.” But if that person was still in high school, they are also likely to be involved in many, many, many activities, such as sports or clubs and they more than likely are in charge of something — whether that is their social clique, a student council committee, captain of the football team, or all of the above.

But what doesn’t always get examined is what’s going on “inside” this Archetype. They are most likely perfectionists, not only in how they appear on the outside but also how they treat themselves on the inside. To excel in PR, you do need to have some perfectionist tendencies but this episode touches on how perfectionism breeds fear. What’s funny is that I used to brag about being a perfectionist, but through personal development work I’ve recognized perfectionism as a weakness and sign of insecurity.

So, I’ve been working on letting go of my perfectionist tendencies bit by bit, pulling out the rebel that lives inside of me and every PR Archetype. We talk, and I write, about how the rebel needs to come in and shake things up. You can’t always recognize the rebel through appearances only. While I still look like my sorority girl self, my actions are different. I am not joining every group I get invited to and maybe not even sitting in the front row at conferences (?!). Most importantly. I am no longer hindered by the classic PR quality of perfectionism.

We must eschew the PR Archetype to move beyond the traditional boundaries of PR. Let’s look to other disciplines and the unique talents differing personalities can bring. The abundant types of PR and the way the industry is evolving ensures there’s room for all skill sets. PR has a place for the rebel—who is anyone who doesn’t fit the “norm.”

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: Mac Prichard: Mac’s List

Podcast: Mac Prichard: Mac’s List

Network Your Way to a “Hidden” New PR Job

A few weeks back Amy talked with Mac about his firm Prichard Communications. In this episode, they talk about his other company Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues. The original “list” has evolved into a useful resource for job seekers and employers. In addition to job postings, Mac’s List provides many free resources for those on the new job hunt, including a podcast, how-to guides, books and events.

Learn the skills needed to get a job

In addition to learning about the evolution of Mac’s List, this episode also delves into: skills for successful job hunting, landing a position in a new location without connections and Mac’s tips for first-time job seekers — specifically for those looking in the marketing industry.

Mac points out that most jobs are not posted publically, stating that only 20-30% make it to a job board like Mac’s List. Those positions, referred to as hidden jobs, are filled by internal promotions, referrals and networking (something we talked about with Dan Lee in a previous episode).

Leading us to ask: how do you get a job that never posts?

 

Finding the “hidden jobs”

Mac says that you need to start with investing time in goal setting and figuring out what you want. This advice applies to any career move, but it especially matters for the most coveted positions.

The next step is to spend time understanding how the hiring system works. In general, people hire those they know or they turn to others for recommendations, encouraging established connections to apply. But don’t get too excited. Connections will help you get in the room but you’ll still need to work towards getting the offer.

What this means for job seekers is that they need to put themselves in a position to be one of the potential candidates that is recommended, or at least made aware of the hidden jobs.

 

Tips for first-time job seekers and people looking to change industries

I asked Mac how new grads or first-time job seekers can land dream jobs. His response was very candid that they will not, saying that while their first job may not be dreamy (sorry millennials), if they spend time setting goals and mapping out how to eventually get to their dream job, they’ll ultimately have success. You get there by getting good at job hunting and thinking a few steps ahead. This will help you make better choices in your first few jobs, eventually enabling you to land your dream job

Have a plan in regards to who you need to get to know. Then put yourself in a position to connect with and interact with those people.

 

Is it a good time to find a job? How about specifically in Portland or communications?

We are in a job market with historically low unemployment. However, there are still 500 jobs per month on Mac’s List. It has also never been easier to apply for a job, oftentimes with just a click of a button. That means a lot of competition is applying through the front door.

However, those who have clear goals, know what they want, know what they have to offer and how the jobs market works shouldn’t have too tough of a time.

 

How do you find a job in a new city that you don’t know anyone in?

Mac talks about his own experience moving to Portland from Massachusetts. When he decided to move to Oregon, he built a network in Oregon before starting to apply. If you don’t know people in a city (or industry) you want a job in, you have to build a network in that location from afar. Mac mentions utilizing various networks like your existing contacts, alumni associations and good old LinkedIn. You need to build a map of the world you want to work in, determine who the leaders are in that market (geographically and within the industry) and then see who is hiring and build relationships with those people.

 

Learn more & network your way to a new job

Mac’s List provides plenty of opportunities for job seekers to learn more about the job market and how to be successful in your job search, including weekly newsletters, a podcast, lots of “how-to” blog posts and local events.

 

Upcoming Mac’s List event: How to Land Meaningful Work in Nonprofits, Thursday, March 28th at Reed College from 5:30 – 8:00 p.m.

 

Live in Portland (or want to get a job and move here)? Check out the FREE RESOURCE: 8 things you should do to get Portland job faster at macslist.org/prtalk

About the guest: Mac Prichard

Mac Prichard is the founder and president of Prichard Communications, which was founded in 2007. He has a master’s degree in public administration from the John F. Kennedy School of Government at Harvard University, and a bachelor’s degree in political science from the University of Iowa. His career experience includes working for both Earl Blumenauer and John Kitzhaber and founding a second company called Mac’s List.

Connect and follow Mac on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: A Crazy Guide to PR

Podcast: A Crazy Guide to PR

A Crazy Guide to PR

Did you hear that Amy is writing a book? It’s all about PR (imagine that), with the working title of A Crazy Guide to PR. Amy shares an overview of what the book is about and how she sat down to create a coaching program that accidentally turned into a book.

Over the next several months we’ll be sharing with PR Talk Podcast listeners the content of Amy’s upcoming PR book. It is a roadmap of how to “DO” public relations, including the following topics:

 

  • PR 101
    • Selling PR – what PR is about, who cares and how it is different.
    • Types of PR people – what type will you be?
  • Different types of PR
  • Forgetting your story
  • PR ideas that can create PR results
  • Types of news that can be good press releases
  • Media Etiquette
    • Including exclusives and embargos
  • Working with different types of media
    • Print, tv, radio, blogs/websites
  • Operating like a newsroom
  • Press Conferences
  • Tying it all together
    • Digital PR, Social PR, SEO PR
  • Crisis prevention
  • Living the PR lifestyle

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: Dan Lee: PR Talent

Podcast: Dan Lee: PR Talent

Dan Lee Breaks Down the Local PR Job Market

This PR Talk episode features Dan Lee, managing director at PR Talent — a staffing firm focusing solely on filling PR and communications roles — with recruiters on the ground in key markets nationwide, including L.A., San Francisco, New York, the Pacific Northwest, Washington D.C. and Minneapolis-St. Paul. Before starting PR Talent’s northwest operation, Dan spent 16 years in Weber Shandwick’s Seattle office.

Dan came to Portland for a PRSA Oregon panel on “What Recruiters Want.” Which, of course, I recorded for a future episode as we’re doing a deep dive on communications jobs.

As you might imagine, Dan knows a thing or two about PR and the local hiring scene. So if you’re looking to make a career move or you’re with a company searching for skilled employees listen up, because Dan can help.

The Market is Great for Candidates, But Challenging for Employers

Communications jobs are notoriously hard to fill, and during our conversation, Dan took some time to explain why. To start with, technology and resume screeners have taken the human element out a process that requires a lot of human judgement. “For us as recruiters at PR Talent, one of our hallmarks really is trying to humanize this process as best as possible between the candidate and the client,” Dan said.

To make matters worse, many traditional recruiters don’t understand the skills candidates must possess to be successful in our industry. “Our career is very challenging,” Dan said. “It’s a foreign language, really, to most recruiters that haven’t done the work before.”

Add to that a very tight job market here in the Pacific Northwest, and that leaves many agencies in desperate need of good employees. Dan hears the same question again and again from his new clients: can you help us cut to the chase and bring some strong candidates to the forefront? “That’s where we jump in and end up partnering with the hiring manager and usually the internal recruiting team to make that happen,” Dan said.

While it’s a challenging time for hirers, candidates are enjoying a very exciting market for Northwest PR jobs. “Candidates are really driving the market,” Dan said. Salaries are increasing and Dan has about 10 mid to senior-level positions open, and a couple open junior roles as well.

unicorns-PR Talent

Are PR professionals unicorns? Do you have to have “it” to succeed?

Dan’s Tips for a Career Switch

So what should job seekers do to maximize their chances of getting an offer? While your cover letter and resume will always be important, candidates looking for a change in their PR job or to switch careers into the industry need to be intentional if they want to truly find success.

Dan said the first step is to recognize that the process is going to take time. So, it’s best to be proactive and do all the little things to prepare for your next change now, rather than waiting until you’re forced to look for a new job.

He said to start by asking yourself some questions:

  • Where have I been and where am I going?
  • What do I want to do and what is it going to take to do that?

As the saying goes, begin with the end in mind and work backward. So spend an hour or two per week updating your resume, cover letters and LinkedIn profile.

“You don’t want to be in a desperate situation looking for a job,” Dan said. “Because what will happen most of the time, is you’ll take the first thing that comes your way and then you’re going to be back out there looking again probably within the next six to eight months. So, try to be proactive, be intentional. Take the time and you can do it in steps. It doesn’t have to be done on a Sunday night.”

 

Employers Should be Intentional Too

In this market, employers can’t sit back and passively wait for applications to come in. So what steps should they take to find their next super-star employee? Besides giving Dan a call, employers should make sure they have their hiring process mapped out before posting a position on LinkedIn or another job board.

Hirers should ask themselves questions like:

  • Who is going to filter through all the resumes?
  • Who is making the first call?
  • Who will be on the hiring committee?
  • What do we want to know so we can compare apples to apples?

Employers that don’t take these extra steps end up looking unorganized and incompetent in front of candidates. And in a tight job market like ours, that can mean the better candidates choose to go to another company, simply because too many days went by between phone calls with your company.

“That is a big, big problem,” Dan said. “You have to be set up for success, and you want to make sure the candidate experience is positive all the way through, not only for who you eventually hire, but for all those that have interacted with your brand and organization, because it is a reflection and people talk. If they’ve had a bad experience, that word travels and if the role stays out there a long time, it’s going to be really hard to fill.”

 

Subscribe to PR Talk Today

Click the link to hear the rest of my conversation with Dan Lee — including his advice on managing a PR career and whether or not you have it as a PR person.

And don’t forget to subscribe to the PR Talk podcast on iTunes, Stitcher, and the Google Play store so you’ll never miss a new conversation. You’ll also gain access to our archive, which now contains more than 50 episodes, featuring many of the top names in PR and communication.

About the guest: Dan Lee

Dan Lee is a Managing Director at PR Talent and leads the firm’s recruiting efforts in the Northwest region. His career experience includes sports broadcasting, sports marketing, and 16 years with Weber Shandwick, where he was a vice president.

Connect and follow Dan on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.