PRtalk.co

Choose your resource

A Modern Guide to PRPR Talk Podcast

A MODERN GUIDE TO PUBLIC RELATIONS

UNVEILING THE MYSTERY OF PR

INCLUDING: CONTENT MARKETING, SEO, SOCIAL MEDIA & PR BEST PRACTICES

Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position.

This honest boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, social media attention, increased search engine optimization (SEO), praise from bosses and clients, and better working relationships with colleagues and media partners.

Best New PR Books - A Modern Guide to Public RelationsNew approaches to PR are also uncovered, including: PR methods for increasing organic search rankings (SEO PR), social media and content PR (blog posts are the new press release), and operating as your own newsroom.

But most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

A Modern Guide to Public Relations

REFERENCES

PR Talk podcast episodes, how-to videos and blog posts referenced in A Modern Guide to Public Relations:

VIDEOS

Video insights from author Amy Rosenberg taken directly from the book:

MEET THE AUTHOR

Learn more about PR Talk podcast host, Veracity founder & president and author Amy Rosenberg

GET THE BOOK

To purchase fewer than 10 books, please order at Amazon. See below to purchase more than 10 copies.

Below you’ll find the PR Talk podcast episodes, how-to videos and blog posts referenced in A Modern Guide to Public Relations:

INTRODUCTION

PR Perfectionism | Goodbye PR Sorority Girl. Hello PR Rebel.

Meet the Author & PR Talk Podcast Host, Amy Rosenberg

CHAPTER FIVE

WORKING WITH PRINT & ONLINE

Editorial Calendars

CHAPTER EIGHT

OPERATING LIKE A NEWSROOM

How To Operate Like a Newsroom

CHAPTER TEN

INFUSING OTHER DISCIPLINES

SEO PR Tools

Moz Link Explorer, SEMrush Backlink Analytics, Ahrefs Backlink Checker

 

Linkbuilding Through PR

Digital PR at a TV Station

Rand Fishkin: Episode 101

CHAPTER TWELVE

LIVING THE PR LIFESTYLE

Location. Location. Location

 

Commission-Based Payments

A MODERN GUIDE TO PUBLIC RELATIONS AUTHOR

ABOUT THE AUTHOR

Amy Rosenberg learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Amazingly, Amy is still married to the business partner (Mike Rosenberg) that joined her firm in 2011. They reside in Portland, Oregon with their two school-aged children (Ben and Audrey), dog (Rio) and cat (Roar).

VOLUME PURCHASES

Interested in purchasing for your students, company, team, conference or event? Orders of 10 or more copies qualify for discounts and FREE shipping.

BOOK THE AUTHOR

Would you like to hire Amy to speak to your class, organization, or at a conference or event? Please contact Veracity Marketing at [email protected] to inquire about Amy’s availability and/or discounts for large orders.

AMY ROSENBERG

Amy Rosenberg at Engage Conference 2018