Veracity Marketing Blog

Podcast: Rebecca Dersh: Cision

Podcast: Rebecca Dersh: Cision

PR Talk Podcast interview about PR reporting, analytics, automation and more. Host Amy Rosenberg talks with Cision’s PR Manager Rebecca Dersh.

Podcast: Work/Life Balance

Podcast: Work/Life Balance

Work/life balance is a popular topic for all industries and job types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

Podcast: PR Tools

Podcast: PR Tools

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

Podcast: When to Use a Press Release

Podcast: When to Use a Press Release

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

Podcast: Forget Your Story

Podcast: Forget Your Story

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

Podcast: How PR is Different

Podcast: How PR is Different

PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.

Tips for Creating iPhone Videos

Tips for Creating iPhone Videos

Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.

Podcast: PR Roles and Mindset

Podcast: PR Roles and Mindset

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Podcast: Gini Dietrich: Spin Sucks

Podcast: Gini Dietrich: Spin Sucks

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

Podcast: Mike Rosenberg: CommCon2019

Podcast: Mike Rosenberg: CommCon2019

Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox.

Podcast: CommCon Keynote: Suzanne Stevens

Podcast: CommCon Keynote: Suzanne Stevens

Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.

PRSA Oregon Event: What Recruiters Want

PRSA Oregon Event: What Recruiters Want

PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in PR, digital marketing, and the footwear/apparel industries.

Podcast: PR Perfectionist

Podcast: PR Perfectionist

Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.

Podcast: Mac Prichard: Mac’s List

Podcast: Mac Prichard: Mac’s List

In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues.

Podcast: A Crazy Guide to PR

Podcast: A Crazy Guide to PR

Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a book.

Podcast: Dan Lee: PR Talent

Podcast: Dan Lee: PR Talent

This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an “it” that PR pros have.