Veracity Marketing Blog

Just Amy: On Being a Table Flipper [Podcast]

by Amy Rosenberg | Jun 29, 2022

Amy shares her thoughts about trying to work on DEI, Rowe V. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.

I’m PR: Seeking Organizations Desiring Stronger Brands

A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.

PR Globe Trotting From Germany to Dubai [Podcast]

Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Establishing an Ethical Framework for Dietary Supplement Marketing

PR Talk Podcast with Dr. Douglas Kalman, SVP of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University.

Four Ways to Repurpose Content For Social Media

How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources

PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]

A PR Talk podcast conversation with PR Girl Manifesto, Hold the PRess and Six Hundred & Rising’s Fatou B. Barry.

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Talking Web3 and NFTs with Joseph Jaffe [Podcast]

Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean?

Bring Order to Chaos with a Blog Content Calendar

Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.

Three Things I Learned From My Month of Bullet Journaling

I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.

Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas [Podcast]

Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP).

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker, podcast host, Christopher Penn talks about how to collect and use data in PR.

Four Tips for Crafting an Attention-Grabbing Headline

When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.

Science-based Marketing with Elizabeth Edwards [Podcast]

Founder of Volume PR and Engagement Science Lab joins PR Talk podcast to talk about psychology and science-based marketing.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

Freelancing Buzz with Michelle Garrett [Podcast]

Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Amy & Michelle talk about freelance work and its trending direction.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Influence Marketing with Jason Falls [Podcast]

During this episode of the PR Talk Podcast, Amy is joined with Jason Falls, a digital marketing thought leader, author of Winfluence, and host of two podcasts: Winfluence and Digging Deeper.

What We Love, And Hate, About Marketing [Podcast]

With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.