Veracity Marketing Blog

A Five-Step Guide for Delivering PR Results

by Cailyn Tegel | Sep 6, 2023

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Proactive Crisis Communication Planning is the Business Insurance You Could Be Missing

In this blog Amy shares how crisis communication planning could save your organization, while identifying steps to creating a good plan.

A Body Of Work: Amy’s Final PR Talk Episode [Podcast]

After an incredible 6.5-year journey, Amy bids farewell to the show, taking a moment to reflect on the experience this passion project has brought her.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

Re-run: A Motivational Minute with Libra Forde [Podcast]

In the spirit of Mental Health Awareness Month, we have decided to take it easy by re-running Amy’s conversation with Libra Forde.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Using Communication as an Accountability Tool to Support DEI Efforts

Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.

How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

5 Rules for Managing a PR Firm and Potential Red Flags

Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.

Stop Networking and Start Building Relationships with Dan Bruton [Podcast]

Dan Bruton, host of the PDX Executive Podcast and founder of Agate Executive Communications shares how to get the most out of your next event.

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]

Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.

Are You Communicating With Your Most Important Audience?

Internal communications is a critical practice, and with a bit of planning and structure, it can become a cornerstone of your company culture.

Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]

Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.

Reigniting Diversity Equity and Inclusion Efforts with Neil Foote [Podcast]

Neil Foote, President of the National Black Public Relations Society, shares insights on reigniting diversity, equity and inclusion (DEI) efforts.

We’re Busting These Seven Common PR Myths

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]

Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.

PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

2023 Marketing Predictions from Recent PR Talk Guests [Podcast]

Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.

How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]

Lori Gaffney, CEO of Borders Perrin Norrander, shares the challenges and successes of being a woman ad agency owner on the Own It podcast.

A Year Full of Lessons for an Entry-Level PR Pro

Cailyn shares lessons learned from her year in an entry-level position to help combat fears that new professionals might be facing.

How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]

Erin Diehl, founder and CEO of Improve it!, shares how she uses the connection between improv and business development to create a better culture.

How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]

Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.

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