Veracity Marketing Blog

Podcast: A Crazy Guide to PR

Podcast: A Crazy Guide to PR

Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a book.

Podcast: Dan Lee: PR Talent

Podcast: Dan Lee: PR Talent

This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an “it” that PR pros have.

Minicast: Role of Ethics in Marketing

Minicast: Role of Ethics in Marketing

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

What Kind of PR Person Are You?

What Kind of PR Person Are You?

There are many different types of PR people and which you choose to be will likely shift throughout your career. Here are 8 types of PR professionals

Podcast: Kaia Sand: Street Roots

Podcast: Kaia Sand: Street Roots

In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand.

Podcast: Dan Cook: Wikipedia

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.