Veracity Marketing Blog

Why You Need to Create an Effective Content Marketing Strategy

by Mike Rosenberg | Apr 14, 2021

Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.

Stress Awareness Month: a PR Talk Compilation [Podcast]

Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast.

Here’s How Public Relations Can Help Your Website

PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.

Frequently Asked Questions (FAQ)

There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!

Senior Account Executive

Want to work where you matter? Help us grow Veracity into Portland’s top agency. We are looking to hire an SAE with 2-3 years PR experience.

PR Freelancer/Contractor

PR freelance opportunity for ongoing, permanent work with a steady workflow & payment on a part-time contract basis.

A Modern PR Interview with Amy Rosenberg [Podcast]

PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.

Public Relations Isn’t Just for Red Carpets

Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.

Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]

Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?

“The Wall Street Journal Problem” with Rand Fishkin [Podcast]

Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy

Digital PR: It’s About More Than SEO

Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.

Who is Milton? [Podcast]

Amy and Mike discuss the iconic(?) movie Office Space and why Milton Waddams finds himself referenced in “A Modern Guide to Public Relations.”

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]

We were honored to have our first-ever media guest back to celebrate the 100th episode of the PR Talk podcast.

Why Thought Leadership is an Essential Marketing Tool for Your Business

Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.

A Motivational Minute with Libra Forde [Podcast]

PR Talk podcast with Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!!

Leadership with Ken Jacobs [Podcast]

PR Talk podcast with leadership coach Ken Jacobs on how to become a leader.

PR Research with Jen Barth [Podcast]

Topics include how research can collaborate with PR & Marketing and why PR Research makes for better campaigns.

Influencer Marketing with Neal Schaffer [Podcast]

Is Influencer a dirty word? PR People Are Already Marketing to Influencers. Though leadership vs. Influencer Marketing

Diversity Marketing with Fabiana Meléndez [Podcast]

In this episode of the PR Talk podcast, Amy chats with Fabiana about the intersection of diversity marketing and DEI efforts and its fit in B2B marketing.

Carolynn Johnson, DiversityInc. [Podcast]

In this PR Talk episode, Amy chats with Carolynn Johnson, CEO of DiversityInc and keynote at PRSA ICON 2020

Del Galloway, PRSA ICON 2020 [Podcast]

PR Talk podcast, host Amy Rosenberg chats with Del Galloway, the chair of PRSA ICON, and a Senior Vice President of Communications for Wells Fargo.

Ariella Steinreich: Israel, U.A.E., Bahrain Normalization Agreement [Podcast]

Ariella Steinreich shares what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them.

Jeff Graubard, The Other Agency [Podcast]

PR Talk interview about carving out your communications niche, the advantages of a seasoned team and ageism in the industry.

Stakeholder Engagement with Ira Gostin [Podcast]

PR Talk Podcast host Amy Rosenberg welcomes Ira Gostin, chief strategist at Gostin Strategic, a marketing and PR consultancy focused on stakeholder engagement.

« Older Entries