Veracity Marketing Blog
How to Choose the Right Communication Channels for Your Communications Campaign
By choosing a combination of channels, businesses can ensure their messages are being received by the widest possible audience.
Podcast: PR Tools
In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.
Podcast: When to Use a Press Release
When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.
Podcast: How to Start a Podcast with PRSA
PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.
Podcast: Dan Lee: Should Media Members Switch to PR?
How and why members of the media are transitioning to careers in communications? Dan is a recruiter that works with agencies and companies looking for PR and communications talent.
Podcast: Forget Your Story
In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.
Podcast: Dan Lee: Agency vs. In-House
The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.
Podcast: How PR is Different
PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.
Podcast: Martin Waxman: Spin Sucks
Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.
Tips for Creating iPhone Videos
Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.
Podcast: PR Roles and Mindset
PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.
Podcast: Gini Dietrich: Spin Sucks
PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.
Podcast: Mike Rosenberg: CommCon2019
Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox.
Podcast: CommCon Keynote: Suzanne Stevens
Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.
Podcast: Chuck Gose: Internal Comms Figurehead
Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd.
PRSA Oregon Event: What Recruiters Want
PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in PR, digital marketing, and the footwear/apparel industries.
Podcast: PR Perfectionist
Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.
Podcast: Mac Prichard: Mac’s List
In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues.
Podcast: A Crazy Guide to PR
Amy Rosenberg shares about her upcoming book and how she sat down to create a coaching program that accidentally turned into a book.
Podcast: Dan Lee: PR Talent
This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an “it” that PR pros have.
Podcast: Amy Rosenberg: PR Talk Host
Get to know the host, Amy Rosenberg. Mike interviews Amy on her career background and how she founded Veracity.
Podcast: Mike Rosenberg: Pseudo Host
Mike and Amy sit down to talk about Mike’s background, role at Veracity and outside of work activities. With a dish of podcast on the side.
Podcast: Allan Brettman: The Columbian
PR Talk Podcast, hosted by Amy Rosenberg, featuring The Columbian’s Business Editor. Tips for public relations professionals from an industry veteran.
SEMpdx Event: What’s New for 2019 in Digital Marketing
This PR Talk Podcast was recorded live at SEMpdx’s “What’s New for 2019 in Digital Marketing Panel.” Featuring marketing experts predictions for SEO, PPC & social media.
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