A Practical Guide to Public Relations
For Businesses, Nonprofits and PR Leaders
Including: SEO, AI, Content Marketing, Social Media & Thought Leadership
PR That Works Smarter
Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done — and who says old-school media coverage will even benefit you?
Today’s approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience into her newest book, she offers effective steps for small teams and real-world budgets.
Put smart, steady PR to work:
- Land earned media coverage with podcasters, bloggers and traditional media
- Boost website rankings with search engine optimization and blog posts
- Build an AI-powered marketing team while practicing better self-management
- Streamline PR with content marketing, crisis communications and thought leadership
You’ll leave with the beginning of a marketing plan that repurposes PR and jumpstarts your content and social media. Now is the time to break PR out of its chains to fuel growth across every channel.
This is PR that works as hard as you do.
Available on Veracity Marketplace, Amazon Kindle, Apple Books, Rakuten kobo, Barnes & Noble, and Amazon.
MEET THE AUTHOR
Learn more about Veracity founder and author Amy Rosenberg
JUST GETTING STARTED IN PR?
Check out Rosenberg’s first book, A Modern Guide to Public Relations: Unveiling the Mystery of PR.
“The most important marketing & PR book you will read this year”
A terrific and truly up-to-date guide to PR. Amy covers the traditional offline PR aspects well of course, but what makes this book outstanding is the depth and accuracy of her content on the online side, from use of social media, to links (in detail here, with tons of useful advice on how to measure the potential value of a link from a given site), to leveraging AI answer engines like ChatGPT, and much more. Great deep dive into the importance of (and how to) demonstrate an author’s credibility and expertise on a piece of content, and how that ties in with Google’s E-E-A-T. As someone who’s been consulting in SEO for nearly 20 years, I will be taking this book to my clients who are trying to grow their brand, grow their share of voice in their industry–whether they’re startups or long-established businesses. For the startups, this book will help them do much of the PR work themselves; for the established businesses, this book will convince them of the value of doing what their PR people are desperately trying to get them to commit time and money to.
— Michael Cottam, SEO consultant, on A Practical Guide to PR
“Simplifying my business model”
As a small business owner and solopreneur, this book was a game changer. It helped me clearly see the difference between what’s truly essential and what’s just noise. It taught me how to prioritize what actually moves the needle—and gave me permission to let go of the rest. When you’re wearing all the hats, that kind of clarity is invaluable.
— Rhea Dilag, small business owner, on A Practical Guide to PR