A Modern Guide to Public Relations
Unveiling the Mystery of PR
Including: Content Marketing, SEO, Social Media & PR Best Practices
For PR Industry Beginners
Amy Rosenberg’s first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.
Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.
But she doesn’t stop there. This guide walks beginners through fresh, modern approaches to PR, including:
- Search Engine Optimization: PR methods that boost SEO rankings.
- Content Marketing: Blog posts that serve as press releases.
- Social Media: Engagement that brings story ideas and connections.
Ultimately, this is the tough-loving mentor you need for a strong start.
With newsrooms shrinking worldwide and digital competition growing, there’s never been a better time to learn how PR really works.
Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg’s second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.
How PR Really Works
Available on Veracity Marketplace, Amazon Kindle, Apple Books, Rakuten kobo, NOOK by Barnes & Noble, and Amazon.
REFERENCES
PR Talk podcast episodes, how-to videos and blog posts referenced in A Modern Guide to Public Relations:
VIDEOS
Video insights and expert tips from author Amy Rosenberg taken directly from the book to elevate your PR game:
MEET THE AUTHOR
Learn more about Veracity founder and author Amy Rosenberg
WANT BOOK TWO?
Check out Rosenberg’s second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.
INTRODUCTION
PR Perfectionism | Goodbye PR Sorority Girl. Hello PR Rebel.
CHAPTER THREE
YOUR PR TOOLBOX
The Press Release Template
The Media Advisory Template
CHAPTER SIX
WORKING WITH TELEVISION
Working with Morning Show Reporters
CHAPTER NINE
PR CHEATS
Who Needs PR Distribution Services?
Other PR Tools
Here are a few of the tools mentioned in the book that Amy keeps in her PR Cheatsheet:
Help A Reporter Out (HARO) + a post on when to respond
Cision, Meltwater, Agility PR Solutions, Muck Rack, Prowly, SparkToro
National Day Calendar, National Day Today, What National Day Is It?, National Day Archives
CHAPTER TEN
INFUSING OTHER DISCIPLINES
SEO PR Tools
Moz Link Explorer, SEMrush Backlink Analytics, Ahrefs Backlink Checker
