A Hybrid PR Firm
Think Beyond The Press Release
Veracity infuses the standard practice of PR with content marketing, social media, and SEO strategies to inform, and perhaps lead, all efforts. Since our firm was created when an analytical SEO expert joined forces with a forward-thinking PR strategist, we truly bring a hybrid to all campaigns.
Our unique background attracts new SEO clients alongside the traditional PR clientele we’ve been serving for more than a decade. This has us constantly evolving and striving to break through in a fast-paced, digital world — bringing added value to both sets of clientele.
Depending on the scope, traditional PR clients gain extra digital assets for content marketing, increased SEO value and social media. SEO clients gain the kind of increased search rankings that only earned media can bring — organic links with high domain authority from the press. All clients benefit from increased exposure, extra content, and internal or external goodwill stemming from campaign efforts.
Today audiences are changing the way they get their information and even how they perceive it. Veracity uncovers the strategies that will enhance your overall business goals and gets those in front of the right audiences via the right mediums. We then work tirelessly to ensure your reputation stays intact while new opportunities keep you top-of-mind. We hold expertise in the following marketing disciplines:
Press material writing. Earned media placement. Messaging development. Media training. Expert positioning.
Online PR. Blog exposure. Online article placement. Review management. Website copywriting.
Plan creation & assessment. Sounding board. Integrated marketing campaign collaboration.
Website design & development. Collateral & advertising creation. Photography & video. Copywriting.
Digital Marketing Strategy
Plan creation. Social media marketing. Search engine marketing (SEO, SEM, Local). Online paid media.
Program creation. Speaking engagements. Donation, sponsorship and volunteer leveraging.
Plan creation & execution. Negotiation & purchasing. Management & analysis. Traditional & new media.
Strategic development & planning. Revenue generation. Campaign management. Campaign execution.