About Veracity

A Hybrid PR Firm

 

 

Think Beyond The Press Release

Veracity infuses the standard practice of PR with content marketing, social media, and SEO strategies to inform, and perhaps lead, all efforts. Since our firm was created when an analytical SEO expert joined forces with a forward-thinking PR strategist, we truly bring a hybrid to all campaigns.

Our unique background attracts new SEO clients alongside the traditional PR clientele we’ve been serving for more than a decade. This has us constantly evolving and striving to break through in a fast-paced, digital world — bringing added value to both sets of clientele.

Depending on the scope, traditional PR clients gain extra digital assets for content marketing, increased SEO value and social media. SEO clients gain the kind of increased search rankings that only earned media can bring — organic links with high domain authority from the press. All clients benefit from increased exposure, extra content, and internal or external goodwill stemming from campaign efforts.

Content Marketing

Blogging, Social Media, Email Marketing,
Podcasting

Traditional PR

Internal Comms, D&I, Community Relations,
Crisis, Thought Leadership

SEO PR

Link Building Optimized through PR,
Web Maximized

Our Story

Veracity’s story is one of boot-strapped, self-made endurance.

Clients

We’ve worked with a diverse client base in many industries.

Testimonials & Awards

3rd party endorsements are crucial to marketing.

Associations

Community service is important us & our clients.

Our Expertise

Today audiences are changing the way they get their information and even how they perceive it. Veracity uncovers the strategies that will enhance your overall business goals and gets those in front of the right audiences via the right mediums. We then work tirelessly to ensure your reputation stays intact while new opportunities keep you top-of-mind. We hold expertise in the following marketing disciplines:

Media Relations

Press material writing. Earned media placement. Messaging development. Media training. Expert positioning.

Social Media

Online PR. Blog exposure. Online article placement. Review management. Website copywriting.

Strategic Counsel

Plan creation & assessment. Sounding board. Integrated marketing campaign collaboration.

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Creative

Website design & development. Collateral & advertising creation. Photography & video. Copywriting.

Digital Marketing Strategy

Plan creation. Social media marketing. Search engine marketing (SEO, SEM, Local). Online paid media.

Community Relations

Program creation. Speaking engagements. Donation, sponsorship and volunteer leveraging.

Media Buying

Plan creation & execution. Negotiation &  purchasing. Management & analysis. Traditional & new media.

Email Marketing

Strategic development & planning. Revenue generation. Campaign management. Campaign execution.