It’s about you, not us
It’s about you, not us
Veracity is a PR firm in the habit of executing many marketing disciplines — email newsletters, content creation, social media, website development and advertising — while constantly leveraging earned media.
In this media-driven world, knowledge is avidly consumed before decisions are made — making the PR approach even more relevant to organizations today. PR is about relating to the public and the best way to do this is to provide value through knowledge. That’s why it’s critical for organizations to offer insight into their area of expertise. This is the PR way.
How can your organization take the PR approach?
- Provide Value — Your advertisements, website and social media should attract audiences through knowledge you share.
- Budget Efficiently — Aim for the lesser expensive and more credible exposure of news coverage rather than costly advertisements.
- Remain Humble — Let third-party accreditations from the press and public brag on your behalf.
Hopefully we’ve provided a few nuggets of value and have maybe even empowered you with this new way of thinking. But if you want some guidance in taking the PR approach to marketing, give us a call, listen to tips from media, or read our advice.
Today audiences are changing the way they get their information and even how they perceive it. Veracity uncovers the strategies that will enhance your overall business goals and gets those in front of the right audiences via the right mediums. We then work tirelessly to ensure your reputation stays intact while new opportunities keep you top-of-mind. We hold expertise in the following marketing disciplines:
Press material writing. Earned media placement. Messaging development. Media training. Expert positioning.
Online PR. Blog exposure. Online article placement. Review management. Website copywriting.
Plan creation & assessment. Sounding board. Integrated marketing campaign collaboration.
Website design & development. Collateral & advertising creation. Photography & video. Copywriting.
Digital Marketing Strategy
Plan creation. Social media marketing. Search engine marketing (SEO, SEM, Local). Online paid media.
Program creation. Speaking engagements. Donation, sponsorship and volunteer leveraging.
Plan creation & execution. Negotiation & purchasing. Management & analysis. Traditional & new media.
Strategic development & planning. Revenue generation. Campaign management. Campaign execution.