CHAPTER ONE
PR 101
CHAPTER TWO
FORGET YOUR STORY
CHAPTER THREE
YOUR PR TOOLBOX
CHAPTER FOUR
UNDERSTANDING THE MEDIA
CHAPTER FIVE
WORKING WITH PRINT & ONLINE
CHAPTER SIX
WORKING WITH TELEVISION
CHAPTER SEVEN
WORKING WITH RADIO & PODCASTS
CHAPTER EIGHT
OPERATING LIKE A NEWSROOM
CHAPTER NINE
PR CHEATS
CHAPTER TEN
INFUSING OTHER DISCIPLINES
CHAPTER ELEVEN
TYING IT ALL TOGETHER
CHAPTER TWELVE
LIVING THE PR LIFESTYLE
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INSIGHTS
PR Talk podcast episodes, how-to videos and blog posts referenced in A Modern Guide to Public Relations:
MEET THE AUTHOR
Learn more about PR Talk podcast host, Veracity founder & president and author Amy Rosenberg
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A MODERN GUIDE TO PUBLIC RELATIONS AUTHOR
ABOUT THE AUTHOR
Amy Rosenberg learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Amazingly, Amy is still married to the business partner (Mike Rosenberg) that joined her firm in 2011. They reside in Portland, Oregon with their two school-aged children (Ben and Audrey), dog (Rio) and cat (Roar).
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AMY ROSENBERG
