Solutions That Go Deeper than the Numbers
Marketing and PR should never only be about increasing revenue. While digital tools have allowed us to track efforts to ensure the bottom line is increasing, digging deeper allows us to uncover additional components affecting revenue, such as: talent retention and recruitment, community goodwill, customer fulfillment and online engagement. Veracity’s unique background — with the CEO coming from a digital marketing background and the founder coming from a traditional PR and sales background — intertwines to bring clients a hybrid of marketing, PR and digital media solutions. Press releases become blog posts, search engine results become media hits, press coverage becomes a culture boost, thought leadership becomes social media, ad infinitum.
Content Marketing
Blogging, Social Media, Email Marketing,
Podcasting
Public Relations
Media Relations, Internal Comms, D&I,
Community Relations, Crisis, Thought Leadership
Digital PR
Link Building Optimized through PR,
SEO PR, Web Maximized
Think Beyond The Press Release
Veracity infuses the standard practice of PR with content marketing, social media, and SEO strategies to inform, and perhaps lead, all efforts. Since our firm was created when an analytical SEO expert joined forces with a forward-thinking PR strategist, we truly bring a hybrid to all campaigns. Our unique background attracts new SEO clients alongside the traditional PR clientele we’ve been serving for more than a decade. This has us constantly evolving and striving to breakthrough in a fast-paced, digital world — bringing added value to both sets of clientele. Depending on the scope, traditional PR clients gain extra digital assets for content marketing, increased SEO value and social media. SEO clients gain the kind of increased search rankings that only earned media can bring — organic links with high domain authority from the press. All clients benefit from increased exposure, extra content, and internal or external goodwill stemming from campaign efforts.
Public Relations, Content Marketing & Digital PR Thoughts and Tips
Visibility Vibes: June Horoscopes for Your Inner + Outer Glow
Happy Fri-Yay, it’s Horoscope Day! Let’s See What June Has in Store Welcome to Veracity’s Visibility Vibes — a monthly series created with Astrology Birth Chart GPT to help you align your energy with how you show up in the world. These horoscopes are crafted for...
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A Five-Step Guide for Delivering PR Results
This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.
Proactive Crisis Communication Planning is the Business Insurance You Could Be Missing
In this blog Amy shares how crisis communication planning could save your organization, while identifying steps to creating a good plan.
PODCAST
PR Talk Podcast features education and tips for today’s marketer.
VIDEOS
Video insights taken directly from A Modern Guide to Public Relations
BOOK
A Modern Guide to Public Relations
Unveiling the Mysteries of PR