VERACITY MARKETPLACE
Where the stars align for you to shine.
You want to optimize your potential. Whether within your own business, among the team you lead, or as a new marketing professional. Since knowledge is power, we’re laying it all out for you. Because we want to see you shine.
How PR Really Works
Launch your PR career. Learn new marketing skills. The first of my guides gets down into the nitty gritty of working in PR—teaching you how to work with bloggers, podcasters and media to earn press, boost SEO and impress clients or bosses. Print and E-Book versions available.
PR That Works Smarter
Build credibility, visibility and results through PR-infused marketing. My newest guide explains how to execute PR while repurposing marketing content to drive SEO and efficiencies. Including ways to leverage AI and exercises for starting your own plan. Print and E-Book versions available.
My Indie Offering
My products are available in all the regular places. But why let Big Brother Amazon have all the control?
Like you, I want to be my own boss. Which is why I choose to self-publish, my entrepreneurial spirit true to the core. Now I’m taking it one step further by selling direct, fully embracing the indie-author lifestyle.
No shade if buying elsewhere works better. Our printing company Lulu uses 100% renewable energy and follows responsible printing practices. Their focus on diverse storytelling aligns with our quest to empower professionals while protecting the planet.
“The most important marketing & PR book you will read this year”
A terrific and truly up-to-date guide to PR…what makes this book outstanding is the depth and accuracy of her content on the online side, from use of social media, to links, to leveraging AI answer engines like ChatGPT, and much more. As someone who’s been consulting in SEO for nearly 20 years, I will be taking this book to my clients, whether they’re startups or long-established businesses.
— Michael Cottam, SEO consultant, on A Practical Guide to PR
“The book that I needed when I got my professional start in marketing and PR”
The author delivers on her “no-frills” promise with a guide that covers everything from traditional media to new approaches including SEO and social public relations. Importantly, the book is well-planned, well-written, and well-organized. Information is easy to find with practical, actionable tips for getting out there … and getting things done! </em>
— EGalvin, PR Practitioner, on A Modern Guide to PR
“Simplifying my business model”
As a small business owner and solopreneur, this book was a game changer. It helped me clearly see the difference between what’s truly essential and what’s just noise. It taught me how to prioritize what actually moves the needle—and gave me permission to let go of the rest. When you’re wearing all the hats, that kind of clarity is invaluable.
— Rhea Dilag, small business owner, on A Practical Guide to PR
An Earful of PR
Audiobook of A Modern Guide to Public Relations
If PR-on-the-go is more your style, A Modern Guide is currently available on Audible (which can also be accessed on iTunes and Amazon). The audio version of A Practical Guide will be ready soon.
Photo Credit: Dushawn Jovic
Videos to Extend Your Book One Learnings
If you’d like to extend your Modern Guide learnings, my 60 unscripted videos offer more depth into the key concepts. Organized by chapter, the videos range from about 5 – 8 minutes each and are labeled according to topic.
PR Talk Podcast
Don’t forget that over 100 candid conversations with all types of thought leaders and media members are still available wherever you listen to podcasts. Sponsored by the Public Relations Society of America and powered by Marketing Podcast Network. Listen, like and share!
