How to get, organize and use editorial calendars for PR results. Amy and Connor explain the benefits of using editorial calendars to pitch stories to print and online publications.
For more details see the blog post Turning Uncertain PR Coverage into a Sure Thing.
Amy Rosenberg founded Veracity in 2008 and serves as president of the public relations agency, which integrates traditional PR with digital strategies for visibility in media, search and AI. She is the author of A Modern Guide to Public Relations and A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders.
