Podcast: Steve Strauss: USA Today

Podcast: Steve Strauss: USA Today

Two of My Favorite Things with Steve Strauss, USA TODAY & Inc.

Mr.AllBiz Delves into the Intersection of Small Business and PR

Luckily Steve Strauss had just gotten fired from his cushy job as a lawyer twenty years ago when USA TODAY came calling looking for a small business columnist. Apparently, the budding entrepreneur wasn’t the best employee and lacked writing ability. He’s gone on to write an impressive 17 books, including the best-selling Small Business Bible. But it’s the brand he’s built through penning a weekly small business Ask an Expert column for USA TODAY that he credits for his success.

After getting the corporate boot, Steve started his own law practice, eventually carving out an interesting niche between three disciplines: law, small business and writing. He has since left the law behind to focus on regular columns for USA TODAY, Huff Po. and Inc. — check out this recent piece for Inc.: “Why Most PR Pitches Stand Out (and How to Make Yours Stand Out).”

You’re wrong if you think Steve couldn’t get any busier. More can be found about how he serves as the small business spokesperson for companies like Bank of America and Verizon on Mr.AllBiz. His team creates written and visual content focusing on the small business community underneath The Strauss Group. And to top it off, Steve’s Web portal, The SelfEmployed, pays special attention not just to entrepreneurs seeking world domination, but also to freelancers and the gig economy, aka the “side hustle.”

Steve’s work could serve as a resource for employed marketers looking to dip their toes into the small business pool through freelancing or side hustling. Most interestingly, we both shared personal stories of how we journeyed into the abyss of the self-employed. Steve’s firing could have been viewed as a failure but instead it led to a much broader, but different, type of success than he ever expected. And although I didn’t know it at the time, saying yes to volunteer work was the beginning of Veracity.

 

This episode of PR Talk covers:

  • How to get in Steve’s USA TODAY column, or the other three notable columns he writes on a monthly basis, and other general PR tips and pet peeves.
  • How and why small businesses should embrace PR.
  • How marketers can start their own companies through freelancing and picking up “side hustles” first.
  • The differences between small marketing shops and large firms.

About the guest: Steve Strauss

Steve Strauss is often called “the country’s leading small business expert.” A best-selling author, and USA TODAY small business columnist, Steve is a global speaker, corporate spokesperson, entrepreneur, and author of 17 books including the best-selling Small Business Bible.

Connect and follow Steve on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: Carolyn Shelby: Tribune Interactive

Podcast: Carolyn Shelby: Tribune Interactive

An Insider’s Look at Link-Building through PR

 

As part of our deep dive into all things digital PR, I took advantage of the profound thinkers while I was at Engage. My firm was on its eighth iteration of handling the PR for the digital marketing conference in Portland where I also happened to be presenting on the topic of “PR Your Way to the Top of Google.”

Carolyn Shelby was kind enough to sit down with me after presenting a “He Said, She Said” session with her husband, Dave Rohrer, on SEO. No, she’s not insane enough to start a business with her husband but they do enjoy presenting together. He owns a boutique digital marketing agency in Chicago called North Side Metrics specializing in SEO and PPC. While she is the Director of SEO for Tribune Interactive, which provides digital support for 10 daily newspapers (such as the Chicago Tribune, New York Daily News and the Baltimore Sun), tons of community papers and a handful of foreign newspapers.

At Tribune Interactive, Carolyn oversees all technical aspects to ensure each newspaper communicates with the search engines optimally. Not only does this protect each entity’s search rank, but her policies are also meant to protect Tribune Interactive’s sponsored content clients.

Protecting the Clients from Themselves

According to Carolyn, if Tribune Interactive allowed sponsored content clients to place as many links as they wanted, the newspapers would turn into what Carolyn calls a “link farm.” This free-for-all can actually damage their clients’ search results, resulting in penalties from Google. She tells us what to look out for in this capacity and explains why some online publications only allow you to link to an author’s biography at the end of a contributed article for example or only to a website’s homepage.

“Google is very sensitive to the concept of buying links. Do not buy backlinks. Not only is it bad, but Tribune Interactive doesn’t want to create the impression that we’ve been buying links.”

Carolyn’s linking policies for sponsored content:

  • Websites are only allowed two links
  • The two links can’t both go to the same page
  • Links should generally go to the organization’s name to avoid “over-optimized” content.

 

Trying Too Hard with SEO

When I asked for some clarification on what this phrase “over-optimized’ meant, Carolyn explained how Google will look at the totality of a website’s back links and the anchor text (the blue part that you click on to be directed to another page/website). Sites are considered over-optimized when the anchor text only links to sales or call-to-action pages. But it isn’t considered over-optimizing when what’s being sold is part of the organization’s name.

 

Press Release Link Farm Frenzy

About five years ago it seemed that all anyone wanted from PR people was a mediocre press release posted to press release distribution sites. Veracity was one of the first to point out that the resulting “hits” they brought back weren’t real news. Many of them were going to “fake” websites that weren’t related to any news sources at all.

“Google considered it to be a free-for-all link farm. So many people were abusing this, press releases became meaningless. Today we don’t consider links from these sources to have any value at all,” Carolyn says. “Google said it doesn’t matter where your release is. You can only have two links and one must go to your home page. But if you are continuing to abuse it to the point that it affects your backlink profile, you might get penalized.”

This is where real, old-school PR comes back into fashion. Keep in mind that nothing is actually old-school now because most of our work in print and broadcast also ends up online. I’m always talking about the old-school PR mentality when I use this phrase.

 

Community News vs. High-Profile News

When I asked if getting links from high profile sites like the LA Times versus local community newspapers, Carolyn assured me that it’s sometimes even more valuable for locally-based organizations to garner links from community newspapers. Any newspaper appearing in Google News (type its name in Google News to see if it comes up) is valuable. Carolyn goes on to remind us that we all have local hooks (our hometown, college town, etc.) and if we can “re-write the hook” each time to relate to each customized local angle, not only will our chances of landing the story increase, it ensures you won’t have duplicate content out there which is an SEO faux pas.

 

Managing Where Journalists Link Out

Tribune Interactive journalists decide where to link within their stories. Carolyn says she encourages them to link internally “because it’s good for the crawlers.” Her one rule is that they cannot link to conversion pages. While she doesn’t change their stories, she will bring something to a journalist’s attention if they’ve done something she disapproves of. We hear a story about how a journalist got fired for being paid to “drop” obscure links to sites having nothing to do with the story they were writing about. So at the end of the day, the buck ultimately stops with Carolyn.

Want to learn more? You can catch Carolyn at The Social Shake-Up — which represents the intersection of marketing, public relations and social — in Atlanta this May 7 – 9.

About the guest: Carolyn Shelby

Carolyn has been professionally designing/building websites and helping businesses of all sizes integrate their offline and online marketing efforts since 1994. She specializes in organic SEO, content marketing, and helping businesses rebuild under-performing (or just ancient) websites while preserving existing inbound links and search engine rankings.

Carolyn is currently the Director of SEO and SEM for Tribune Publishing, and works on the Chicago Tribune, the LA Times, and six other Tribune newspapers including a number of other digital properties around the US.

Connect and follow Carolyn on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Account Executive at Veracity

Account Executive at Veracity

Veracity Seeks Account Executive to Handle Growing Agency Needs

Our growing agency is looking to add another member to our team. This experienced Account Executive — with 2-4 years of true public relations experience preferably in an agency setting — will serve as the primary contact for a handful of Veracity accounts. You will be supported by an Account Coordinator, with Veracity owners serving as strategists and problem-solvers on all accounts.

Veracity Account Executive duties could include, but wouldn’t be limited to, the following:

  • Identifying & placing press opportunities for clients.
  • Daily contact with clients & media relating to what you’re working on.
  • Collaboration & possibly management of east coast media pitcher.
  • Collaboration & possibly management of copywriter(s).
  • Collaboration & management of Account Coordinator on specific projects, such as research, media reports, social media maintenance, various writing opportunities and more.
  • Contribute to Veracity’s social media & blog.
  • Writing. Writing. Writing. Press pitches, articles, press releases, blog posts & more.
  • Editing. Editing. Editing. Everyone needs an editor. Please be ours!

Working at Veracity is fun. We grind it out with our heads down each day but that gives us more work-life balance in the end. Flexible work schedules and working locations are granted to team-players who get results and give it their all—no matter when or where they are working.

Benefits include generous vacation/PTO, FMLA, health benefits, competitive compensation and continuing education opportunities.

To apply: email your qualifications and writing samples (press release and blog post) to careers(at)veracityagency.com.

**Applications that do not include (or link to) a sample press release and blog post that you’ve written will not be considered. You must include both.**

Photo by Matteo Vistocco on Unsplash

 

Podcast: Kevin Getch: Engage Conference

Podcast: Kevin Getch: Engage Conference

Kevin Getch of SEMpdx Has Us “Engaged” Before the Annual Digital Marketing Conference Hits Portland

Each year as winter folds over into spring, many of our friends and colleagues, along with those in our office, are busy planning, organizing and corralling for Engage Conference (formerly called SearchFest). Scheduled for March 8th, the creme de la creme of the industry share knowledge, learn and network at the Pacific Northwest’s only digital marketing conference organized by a nonprofit (SEMpdx).

That’s why I took the opportunity to catch up with Kevin Getch, President of SEMpdx, before he got too busy with Engage commitments. Also the Founder and Director of Digital Strategy for his company Webforan agency specializing in search engine optimization (SEO) and UX driven web design — and familyman extraordinaire, this guy has a lot on his plate!

In the episode, Kevin talks about how Search Engine Marketing (what the SEM part of SEMpdx stands for) has everything to do with PR and why all types of marketing professionals should consider getting involved with SEMpdx. He also gives us a sneak peek into how Webfor approaches PR for its clients. It’s a far cry from writing press releases but it drives their clients’ websites up in the search engines — which is the name of the game in SEM….and possibly in PR too.

Symbiotic Relationship Between SEO & PR

Kevin explains how the two functions overlap. “So much of PR is what people are searching for online. What type of content is showing up in a search and is it positive? Good story placements and positive content will lessen anything negative that might come up in a search, such as a bad review.” He believes that bringing all of the marketing areas together, rather than keeping them siloed, creates the best results.

According to Kevin, a psychological component can be intertwined into search, which typically functions within a more technical capacity. The inherently non-technical PR mindset can help SEO teams intuit their jobs on a more advanced level.

“PR’s are doing aspects of SEO. Mentions of a brand, even if they aren’t linked, have a positive impact on SEO.”

How Webfor infuses PR into digital

Kevin founded Webfor in 2009 after coming to the realization that some in the industry, particularly where he was working at the time, weren’t looking out for their clients’ needs. Focusing on all aspects surrounding search, design, content strategy, paid search campaigns and more — Webfor ties PR into many campaigns. But with different angles that PR traditionalists may not be familiar with, such as:

  • “Reverse Engineering” the link profiles of their competitors. They look into the opportunities, such as thought leadership placements, their clients’ competitors are garnering and attempt to generate the same type of coverage for their own clients.
  • Running promoted Facebook posts to follow reporters and publishers at a targeted media outlet so that by the time they reach out their pitch is warm.
  • Creating great “on-site” content and reaching out proactively to external websites, sometimes media sites, to link to it.
  • Reviewing websites, sometimes media sites, they want their clients to be placed on and coming up with ways to get that done, such as writing editorial-focused articles which link back to their clients’ websites.

More about SEMpdx

SEMpdx was one of the first nonprofit professional trade associations created for the digital marketing industry. Looking for community and a way to expand their skills, a group of competitors banned together to start the organization. Mentioning that I’ve always thought it fascinating that competitors would join together in such a way, Kevin says the group is “the opposite of hiding secrets.”

More about Engage

As more and more marketers began to infuse search principles into their campaigns, SEMpdx broadened along with the industry. No longer applicable to only technical search professionals, the group decided to change the name of their hallmark event from SearchFest to Engage two years ago. With four tracks focusing on varying digital components (brand, SEO, Paid/PPC, mobile and more), the name Engage communicates more inclusivity.

While Engage has a lot to offer, Kevin is most excited about its prominent speaker line-up, featuring Purna Virji from Microsoft and Ian Lurie from Clearlink as keynotes. Event attendees have access to videos from all of the presentations to use later for training or to put themselves in two places at once since there are simultaneous sessions.

A new perk is that non SEMpdx members will receive a membership ($125 value) with the purchase of an Engage ticket. Membership includes discounts to monthly networking events featuring speakers from across the country, as well as discounts to other associations’ events and conferences, not to mention invaluable networking resources and a supportive community.

The “community speakers” are another new Engage feature. An open call for speakers went out into the community and members voted on who they’d like to hear presentations from. Yours truly, along with Christian Bullock (MKG Marketing), were selected! Again, you’re probably wondering why the search community would ask me, a PR person, to speak. Well, my presentation is titled “PR Your Way to the Top of Google” so maybe that is why. All I know is that it seems like every time I attend a search event I hear how important links from earned media sources are. Hopefully I’ll be able to give them actionable tips on how to actually get these links through PR.

If you see me or Kevin there, please reach out and say hi!

About the guest: Kevin Getch

Kevin Getch is President of SEMpdx, the nonprofit professional business association for digital marketers in Portland and producers of the Engage Conference. He is also the Founder and Director of Digital Strategy at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design.

Connect and follow Kevin on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

The do’s and don’ts of social media…

The do’s and don’ts of social media…

Reposted February 22, 2018, with updated Facebook security recomendations from PixelPrivacy below

Sometimes a little training is needed even for what seem to be the simplest tasks. A Facebook post for example. Here are some tips (mostly in regards to Facebook) to help you avoid making mistakes in the social media space.

Pause…

Like most things in life, if we take a step back and evaluate the situation, we are likely better able to determine our goals and dictate the outcomes we desire. So, before you hit “update status” in your Facebook feed, ask yourself:

“Will I possibly regret sharing this?”

If the answer is “no,” go ahead and post. If the answer is “yes” or “maybe,” take a breath, pause and think about some of the do’s and don’ts below.

Think about your audience.

Understanding your purpose for each channel will help you determine who you are going to be “friends” with and what type of content is appropriate to post. You should ask yourself:

“What am I using each channel for?”

Personally, I tend to use Facebook for communicating with friends and family, but I also run a marketing agency, so I end up posting a fair amount about marketing and a nonprofit digital marketing organization I volunteer with.

Remember LinkedIn is for business. You can pretty easily grow that connection list, but you have to decide what your purpose is for inviting or accepting all those connections. I am certainly much more lenient on LinkedIn to accept (and offer) connection requests, compared to Facebook. But, I have to at least have met (virtually is fine) the person or have a lot in common with them, (connections, geography, groups) to lead me to believe a mutually beneficial relationship would warrant a connection with them.

Once you have decided that, here are a few quick tips on what you should and shouldn’t do.

The Do’s:

Do be social. It’s called social media for a reason. Engage, ask questions, share the things you see and like. Feel free to let your personality and opinions shine through your posts.

Do provide commentary. It is ok to simply share a link or someone else’s post, but it is better to tell your friends and followers WHY you are sharing it.

Do give credit. Tag people assuming it is appropriate (see Don’t post pictures without permission below) and company pages when sharing or posting content created by others. This is especially true for business pages.

Do read or watch what you share. Don’t share an article simply based on the title nor a video based on the first 15 seconds. You may not want to endorse a video that started out really funny and then took a turn for the worst at the 1:10 mark.

The Don’ts

640px-GremlinStripeByIntiDon’t post after midnight. I’m sure you’ve heard the saying nothing good ever happens after midnight. Take that to heart on social media as well. Not literally of course…it’s ok to post after midnight. But if you’ve had a few and think something’s really funny, it may not be so funny the next day (of course posts can be deleted and edited, see below).

Don’t post pictures of other people’s kids. You know that great shot you got of your daughter’s 5th grade class on graduation day? Don’t post it if other kids’ faces are visible. It’s your right to share pictures of your kids; it’s not your right to decide for others.

Don’t post pictures/videos without permission. We all love throwback Thursday. Except your high school friend who is looking for a job and now has to deal with the repercussions of that sexy kitten Halloween costume you just posted (this rule goes out the window if he already uses it as his profile picture).

Don’t be that guy. You may want to avoid being one of the following types of posters:

  • Negative Nelly – are the majority of your posts depressing? Do you only share news stories of disasters, tragedies and debauchery?
  • Foodie (or drinkie) – seems to always be out at the newest spot, hits three bars on a Tuesday (every Tuesday). Do we all really need to see what your drink looks like or how beautifully moist your burger is, again? Do you want potential employers to know about your Tuesday night escapades?
  • Photo bombers – nope, not talking about making a funny face in the background…talking about those of you that post way too many pics. Do a little self-editing and only share a few at a time. You can still use Facebook as your photo repository and just share with your family (see privacy settings below). But note that every image you post to Facebook gives Facebook a license to that photo (and any other type of content).
  • Spammer – do you send all of your friends constant messages about the product you’re selling (or even a charity you believe in)? Maybe you tag everyone in a post about a fundraiser? Hey, we all have to make a living and supporting charitable causes is good, but show some restraint and tact. Think it through. Even if it is a worthy cause would you want to get multiple messages about something you may not care about?

Technicalities:

Privacy settings:

PixelPrivacy shared a great resource they created for Facebook privacy with us recently. Check out their Visual Guide To Making Your Facebook Profile Private Again.

You can lock down (or open up) who sees what if you pay attention to your privacy settings. You can hide a lot of stuff (note that you cannot hide what pages you are a “fan” of, so “like” with discretion if you need to be discrete). Digital Trends has a good guide to Facebook privacy settings.

In general there are three levels of privacy; everyone, friends and friends of friends. You pick a default and you can easily change with each post (and create specific custom groups, like family).

Adjust your tagging settings. Here is your one main action item: Change your Timeline and Tagging settings. You cannot control what other people post, but you can control if you are tagged and if it shows up on your timeline.

timeline tagging

Facebook has a nice little Privacy Checkup you can go through:

Opps, I posted after midnight, now what do I do?

You can always delete (or edit) a post once it is up (unless it is a post from a business page and you have paid to promote it, then you can only delete and repost). There is however no guarantee that the right (wrong) people didn’t already see it and/or take a screenshot.

Last few tips:

If you don’t want someone to see it (ever) don’t post…

Tired of seeing what your cousin ate for breakfast, but don’t want to offend her with an “unfriend”? You can hide posts without unfriending people (look for the little arrow in the upper right corner of their post). That way they won’t get a new suggestion to be your friend again. Ever had someone show up as “People You May Know” and you thought you were already friends with them? You were, they unfriended you.

If you are a voyeur and never post, that’s fine, just refrain from telling someone their life story when you see them in person. Some may think it’s a little creepy that you know all about what they’ve been up to, but you never participate.

Are you a chronic “liker,” liking every post you see? Great, don’t change, we all like the validation!

Create a Google Alert for yourself to monitor your online presence…oh, and Google yourself. If you don’t know what is out there, you certainly can’t do anything about it.

Social media can be a fun way to keep in touch, stay up-to-date with friends, family and business activities and even get news and learn a few things. Just remember these few basic tips and you will have a better experience.

Do you have anything to add?

Excerpts from this post were originally shared in the Wakefield & Wakefield Business Etiquette newsletter.

Podcast: Gregory Day: Host of Weekly Portland Podcast and KPTV’s “The Dish”

Podcast: Gregory Day: Host of Weekly Portland Podcast and KPTV’s “The Dish”

Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit

When asked why he started his podcast — the Weekly Portland Podcast — Gregory Day jokes that narcissism may have played a factor. He goes on to say that it might have been the desire to “produce a show that people actually want to listen to.”

The Manchester, England native points to a line he thinks might have been quoted in a Chuck Palahniuk book, “everyone has three lives,” as he explains his top passions. By day he manages the archives at Pendleton Woolen Mills — a job that’s not unlike podcasting because both involve scrounging up the details of people in podcasting’s case and centennials-old artifacts in Pendleton’s case. For ten years he’s worked with authors, getting references, and maintaining the artifacts of the worldwide phenomenon that is Pendleton. “It’s a big deal in Eastern Europe and Asia,” he says. “Everyone loves the American cowboy.”

As we run down Gregory’s passions — which have interestingly manifested into new roles that have been created for him — you might notice Gregory has more than three lives. But no one accused me of being good at math so who’s counting.

Reporter of “The Dish” for KPTV’s “More GDO”

Once-a-week, he swings downtown on his lunch break to film “The Dish,” an entertainment segment he hosts on the mid-morning show after KPTV’s early-morning show, “Good Day Oregon (GDO),” aptly named “More GDO,” airing at 9 a.m. on weekdays. Gregory’s two-and-a-half-minute segment offers the dish on five to six cool events happening in town.

The opportunity came about when the show had Gregory on to talk about his podcast. He then interviewed “More GDO” host, Stephanie Kralevich, on his podcast and a relationship was formed.

Gregory’s work on “The Dish” includes more than just filming each segment. He also selects the highlighted events and writes the “bits.” Gregory warns that the editors may cut an event out of his pre-recorded lineup. This is why he says that it’s important to send a video of each event, confiding that he’s been surprised by how many PR people do not have access to video. I interjected that people might not understand that they actually do have video — you don’t need to be worried if the video is too overly-marketed nor too rough — they just use a few seconds of each video on “The Dish” so anything that is streaming or on YouTube will do. Try shooting something on your iPhone and see what happens!

PR people should send pitches for both “The Dish” and the Weekly Portland Podcast to Gregory at: [email protected].

Showrunner of The Weekly Portland Podcast

Gregory started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. It first began on YouTube with videos as he didn’t really listen to podcasts. But he eventually realized that podcasting was the best format to truly capture the essence of the person being interviewed. He wanted to portray the interesting people of Portland in a non-comedic way that remained light-hearted and professional.

“It’s a great excuse to stick your nose in a lot of offices. When would you meet these people? Adults rarely sit down together for an hour without a purpose,” Gregory adds to his podcasting evolution story.

Today, Gregory’s podcast “why” is about education. The amount of knowledge he’s secured from the people gracing his podcast, and the many others Gregory listens to, has brought him to realize that learning is his true passion.

The qualifier to get on his podcast is simple — Gregory wants to talk to local people doing really interesting things.

Organizer of Audiobook Club PDX

Gregory’s inner student is also being fed by his audiobook addiction. He rips through about two per week. That’s why he decided to start a book club that exclusively discusses audiobooks. Audio Book Club PDX meets the first Monday of each month at The Nines Hotel. It’s an open meetup format that anyone can join to discuss reviews, recommendations, and commentary. On December 4th they will be talking all about the Sci-Fi genre.

His passion for audiobooks is bringing another entrepreneurial idea his way: to write an audiobook by voice. “But we all want to do something,” Gregory quickly dismisses as I try to dig deeper into this fascinating idea.

Entrepreneur of Ideas

Gregory is an entrepreneur through and through. He may be employed at Pendleton, but over the course of the conservation I recognized the entrepreneurial spirit running through his veins. Not only are all of the side-gigs he’s started entrepreneurial, he actually was in business for himself as an art dealer in Portland before working with Pendleton.

And if starting a podcast, audiobook club and securing an ongoing segment on Fox for yourself aren’t entrepreneurial enough, a hunch tells me that someday his future may be pointed toward starting another company — this time focusing on his educational pursuits. He imagines a world in which education is delivered to us at the touch of a button specifically customized to our interests. “It’s like Uber for education,” Gregory explains.

Gregory, we are excited to find out what else we’re going to learn from your entrepreneurial ventures because we’re already learning so much from your work today.

Show Notes:

Gregory Day is the producer and host of The Weekly Portland Podcast, and The Dish on KPTV’s More Good Day Oregon. In his show, The Weekly Portland Podcast Gregory features TED speakers, creatives, industry leaders & entrepreneurs.

In this episode of PR Talk, Amy and Gregory talk about podcasting as Gregory shares its importance and how listening to a podcast becomes a tool to continuously learn and build up knowledge. He also shares tips and advice on how to PR consultants can take advantage of the growing podcast platform. 

Check out these episode highlights:

03:00   Gregory shares how and why he started The Weekly Portland Podcast

04:25   Gregory’s transition journey from YouTube videos to a podcast

08:08   Gregory’s work history

09:31   How The Weekly Portland Podcast helps grow Portland’s publicity

10:36   Podcast as a learning tool to build knowledge

12:23   Reasons for success for a podcast that is about creator’s passion and interest

14:16   Gregory on booking and qualifying his podcast guests

25:13   His life’s journey: struggles and successes moving from England to the United States

28:31   Gregory’s top tips for PR people on setting up their Podcast shows and how they can take advantage of the growing platform

40:49   Importance of persistence according to Gregory

About the guest: Gregory Day

Host of KPTV 12’s “The Dish” on More Good Day Oregon, Showrunner at The Weekly Portland Podcast. Billed as “The NW Fresh Air,” The Weekly Portland Podcast is hosted by Gregory Day featuring TED speakers, creatives, industry leaders & entrepreneurs. New shows every Monday.

Connect and follow Gregory on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by dapulse

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. dapulse is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at dapulse.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing dapulse for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.