Two of My Favorite Things with Steve Strauss, USA TODAY & Inc.

Mr.AllBiz Delves into the Intersection of Small Business and PR

Luckily Steve Strauss had just gotten fired from his cushy job as a lawyer twenty years ago when USA TODAY came calling looking for a small business columnist. Apparently, the budding entrepreneur wasn’t the best employee and lacked writing ability. He’s gone on to write an impressive 17 books, including the best-selling Small Business Bible. But it’s the brand he’s built through penning a weekly small business Ask an Expert column for USA TODAY that he credits for his success.

After getting the corporate boot, Steve started his own law practice, eventually carving out an interesting niche between three disciplines: law, small business and writing. He has since left the law behind to focus on regular columns for USA TODAY, Huff Po. and Inc. — check out this recent piece for Inc.: “Why Most PR Pitches Stand Out (and How to Make Yours Stand Out).”

You’re wrong if you think Steve couldn’t get any busier. More can be found about how he serves as the small business spokesperson for companies like Bank of America and Verizon on Mr.AllBiz. His team creates written and visual content focusing on the small business community underneath The Strauss Group. And to top it off, Steve’s Web portal, The SelfEmployed, pays special attention not just to entrepreneurs seeking world domination, but also to freelancers and the gig economy, aka the “side hustle.”

Steve’s work could serve as a resource for employed marketers looking to dip their toes into the small business pool through freelancing or side hustling. Most interestingly, we both shared personal stories of how we journeyed into the abyss of the self-employed. Steve’s firing could have been viewed as a failure but instead it led to a much broader, but different, type of success than he ever expected. And although I didn’t know it at the time, saying yes to volunteer work was the beginning of Veracity.

 

This episode of PR Talk covers:

  • How to get in Steve’s USA TODAY column, or the other three notable columns he writes on a monthly basis, and other general PR tips and pet peeves.
  • How and why small businesses should embrace PR.
  • How marketers can start their own companies through freelancing and picking up “side hustles” first.
  • The differences between small marketing shops and large firms.

About the guest: Steve Strauss

Steve Strauss is often called “the country’s leading small business expert.” A best-selling author, and USA TODAY small business columnist, Steve is a global speaker, corporate spokesperson, entrepreneur, and author of 17 books including the best-selling Small Business Bible.

Connect and follow Steve on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

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Amy Rosenberg
President at Veracity
Writer. Podcaster. Press Friend. Hand Holder.