Amy Rosenberg Articles

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership