Amy Rosenberg Articles

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Community Relations: An Essential Tool in Your Communications Kit

Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

Skeptical About Thought Leadership?

Business leaders should also be thought leaders as it adds a human element, provides a platform to share knowledge and ideas, and more.

Stress Awareness Month: a PR Talk Compilation [Podcast]

Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast.

Public Relations Isn’t Just for Red Carpets

Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.

Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]

Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?

“The Wall Street Journal Problem” with Rand Fishkin [Podcast]

Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

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