Amy Rosenberg
Founder, President
Recognized as a “Top Woman in PR” by PR News, Amy Rosenberg learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008.
As the firm’s president, Amy oversees the blending of digital strategies with classic PR tactics to increase everything from SEO to community engagement for select clients.
Amy’s first award-winning book, A Modern Guide to Public Relations, was released in 2021, with an extensive video series further explaining the concepts. She released A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders in 2025.
Amy resides in Portland, Oregon with her husband, two children, dog and cat.
Public Relations Guide Series Author
After releasing A Modern Guide to Public Relations for PR industry beginners, Amy set out to explain the craft in a more business-friendly way, writing A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders. This new book provides small teams with a scalable approach that ingrains SEO, content marketing and thought leadership into the very fiber of PR. Readers will leave with the beginning of a marketing plan that repurposes PR.
“The most important marketing & PR book you will read this year”
A terrific and truly up-to-date guide to PR. Amy covers the traditional offline PR aspects well of course, but what makes this book outstanding is the depth and accuracy of her content on the online side, from use of social media, to links (in detail here, with tons of useful advice on how to measure the potential value of a link from a given site), to leveraging AI answer engines like ChatGPT, and much more. Great deep dive into the importance of (and how to) demonstrate an author’s credibility and expertise on a piece of content, and how that ties in with Google’s E-E-A-T. As someone who’s been consulting in SEO for nearly 20 years, I will be taking this book to my clients who are trying to grow their brand, grow their share of voice in their industry–whether they’re startups or long-established businesses. For the startups, this book will help them do much of the PR work themselves; for the established businesses, this book will convince them of the value of doing what their PR people are desperately trying to get them to commit time and money to.
— Michael Cottam, SEO consultant, on A Practical Guide to PR
“Amy Rosenberg’s PR for SEO session was fantastic.”
One of the better link building sessions I’ve been too, they are usually pretty basic.
— Survey Respondent, Engage Conference
“Simplifying my business model”
As a small business owner and solopreneur, this book was a game changer. It helped me clearly see the difference between what’s truly essential and what’s just noise. It taught me how to prioritize what actually moves the needle—and gave me permission to let go of the rest. When you’re wearing all the hats, that kind of clarity is invaluable.
— Rhea Dilag, small business owner, on A Practical Guide to PR
Experienced Speaker and Interviewee
Comfortable on either side of the microphone, Amy can speak on diverse topics. Specific examples include:
- The Marketing Bare Minimum: What’s actually essential for visibility
- PR + SEO = AIO: Why earned media matters more than ever
- Using AI without Losing Your Voice: Tools that help, not overwhelm
- Yours, Theirs, and Extra: A planning framework that won’t burn out your staff
- What Nonprofits Can Stop Doing: Busting myths about what works in PR
- Quiet Thought Leadership: Why introverts are the new power players
Past Speaking Engagements
PR Talk Podcast Host
Veracity’s PR Talk Podcast features education and tips for today’s marketer. Plus interviews with media personalities for direct insight and recommendations from the source.
Video Insights from A Modern Guide to PR
As Seen (or Heard) On
