3 Keys to TV Success

What do you do after you come back from a successful work campaign? You record a podcast to tell the world how you did your job, right? You do if you are the host of PR Talk Podcast and want to share your knowledge with the rest of the world…or at least the percentage that listens to your podcast.

For this one, it is pretty straightforward. Here are the three keys to TV success:

  1. Visual – create a visual element and present that to the TV stations in your pitch.
  2. Charity – tie-in a charitable element or a charity into your campaign.
  3. Timing – hold your press event at an ideal time for TV media. That is typically 10:00 AM on a weekday.

Seems pretty simple. It is…and it isn’t. We have been doing this for a long time, but if you have these three elements in your pitch, you are on your way to a higher probability of success.

This approach just landed all four local TV stations sending a camera (two also sent a reporter along) to record Logical Position donating school supplies to the Blazers’ Boys & Girls Club. Here is one of the segments:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.