3 Keys to TV Success
What do you do after you come back from a successful work campaign? You record a podcast to tell the world how you did your job, right? You do if you are the host of PR Talk Podcast and want to share your knowledge with the rest of the world…or at least the percentage that listens to your podcast.
For this one, it is pretty straightforward. Here are the three keys to TV success:
- Visual – create a visual element and present that to the TV stations in your pitch.
- Charity – tie-in a charitable element or a charity into your campaign.
- Timing – hold your press event at an ideal time for TV media. That is typically 10:00 AM on a weekday.
Seems pretty simple. It is…and it isn’t. We have been doing this for a long time, but if you have these three elements in your pitch, you are on your way to a higher probability of success.
This approach just landed all four local TV stations sending a camera (two also sent a reporter along) to record Logical Position donating school supplies to the Blazers’ Boys & Girls Club. Here is one of the segments:
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