SEMpdx Event: What’s New for 2019 in Digital Marketing

SEMpdx Event: What’s New for 2019 in Digital Marketing

I recently attended SEMpdx’s monthly educational event featuring a panel of digital marketing experts. They were tasked with providing insight into what is new (or will be new) in digital marketing for 2019.

As we have done previously when we think a topic may fit our PR Talk audience, we record it.

If you can’t tell, we are focusing PR Talk on digital marketing with the Engage Conference coming up on March 7th & 8th, where Amy will be speaking about Digital PR.

This PR Talk Podcast was recorded live at SEMpdx’s:

What’s New for 2019 in Digital Marketing Panel

Description:

Expert SEMpdx panel featuring a Q&A discussion on What’s New for 2019 in Digital Marketing.

Panelists:

Anna Hutson

Anna Hutson

Founder & CEO, Avenue

Kevin Getch

Kevin Getch

Founder & Lead SEO, Webfor

Scott Hendison

Scott Hendison

Founder, Search Commander, Inc.

Ryan Campbell

Ryan Campbell

Assoc Director Demand Gen, Obility

Caleb Donegan

Caleb Donegan

VP of Digital, Vacasa

Moderator:

Matthew Brown
Consultant, SEMpdx Advisory Board Member

 

Questions discussed during the event include:

What changed in 2018? What did 2018 teach you for 2019?

How did Google’s changes in 2018 effect SEO and Paid Search for B2B industries?

Managing a big enterprise client, did you have an advantage in 2018?

Do you need more content to perform well in specific industries (recipes given as an example)?

As agency owners, how would you change the mix of what you offer your clients in 2019?

What is quality content?

How will the technical elements of SEO matter in 2019?

In regards to schema mark-up, should you mark-up all that you can or just specific things?

Should you delete old content (blog posts) on your site?

What Google My Business (GMB) and local SEO stuff should we know about?

What is your prediction for voice search and the written word in regards to voice search?

How will website privacy impact 2019?

What will Bing do in 2019?

Share something new and improved for 2019 that you are excited about (tools, blogs, etc.)?

Do you have insights on email marketing and SEO podcasts to listen to?

 

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs. PR Talk listeners can use the coupon code BetterExecute for a 15% discount.
Minicast: Role of Ethics in Marketing

Minicast: Role of Ethics in Marketing

The Role of Ethics in Marketing

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, “Fake News”, and attend the FREE event on Thursday, January 17 at UO Portland.

In addition to a discussion around Fake News, we share details of the upcoming Oregon Ethics in Business Awards. Read more about our take on Fake News: A Dangerous Accusation for the PR Industry.

The Role of Ethics in Marketing at UO Portland

Mike Rosenberg will join Nick Footer, CEO of Intuitive Digital and Deb Hatcher, Founder, Chief Marketing & Sales Officer of A to Z Wineworks on a panel to discuss the role of ethics in marketing. Topics will include copyright issues, branding, the “fake news” movement, and understanding what information is reliable.

This free event is hosted by the American Marketing Association.

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6:00 PM - 8:00 PM

Doors open at 6 pm
Networking 6 – 6:45 pm
Presentation 6:45 -7:30 pm
Networking 7:30 – 8 pm

January 17th

Hosted by UO SOJC Portland
2 drink tickets/person
Hors-d’oeuvres & dessert

University of Oregon in Portland

Main Event Room
70 NW Couch Street
Portland, OR 97209

The Role of Ethics in Marketing

At the University of Oregon in Portland – White Stag Block

Free Event

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PRSA Oregon Event: IComms: The Best Career You’ve Never Heard Of

PRSA Oregon Event: IComms: The Best Career You’ve Never Heard Of

PR Talk is deepening our partnership with PRSA Oregon to bring their event content to more members and the public at large. Of course, attending these valuable events live is your best option. But if you can’t make it, you can now hear what you missed.

This PR Talk Podcast was recorded live at PRSA Oregon’s:

IComms: The Best Career You’ve Never Heard Of

Communication and HR professionals and students joined PRSA Oregon to hear from a panel of experts on Internal Communications.

Description:

Communication and human resources pros from OHSU, Port of Portland, Pac/West Communications and Meyer Memorial Trust participated in an informational panel and Q&A session focused on the rapidly growing fields of internal communications and employee engagement. Attendees (and now listeners) learned how internal communications shapes brands inside and outside, and improves recruitment and employee performance, engagement and satisfaction.

The event was hosted by the Public Relations Society of America (PRSA) Oregon Chapter and the PSU Department of Communication.

Panelists:

Lise Harwin, APR

Lise Harwin, APR

Internal Communications Manager, Port of Portland

Kelly Bantle

Kelly Bantle

Vice President, Pac/West Communications

Kimberly A.C. Wilson

Kimberly A.C. Wilson

Director of Communications, Meyer Memorial Trust

Patrick Holmes

Patrick Holmes

Associate Director, Strategic Communications, OHSU

Moderator:

Pete Donahue
Internal Communications Manager, Johnson Controls

Host:

Brittany Goltry
Interim Assistant Director, Marketing & Communications, Campus Rec & Student Union Services, Portland State University

Questions discussed during the event include:

In a single sentence define what internal communications means to you?

As practitioners that have worked in both internal & external, what are key differences in each and how do they align?

Explain the internal communications function at your organization and talk about the relationship between your company culture, employee engagement and overall company brand.

What do you do all day?

Define strategy & tactics.

What skill set and personal qualities are you looking for in hiring internal communicators?

How do you break into internal communications?

What are the myths of internal communications?

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

3 Keys to TV Success

What do you do after you come back from a successful work campaign? You record a podcast to tell the world how you did your job, right? You do if you are the host of PR Talk Podcast and want to share your knowledge with the rest of the world…or at least the percentage that listens to your podcast.

For this one, it is pretty straightforward. Here are the three keys to TV success:

  1. Visual – create a visual element and present that to the TV stations in your pitch.
  2. Charity – tie-in a charitable element or a charity into your campaign.
  3. Timing – hold your press event at an ideal time for TV media. That is typically 10:00 AM on a weekday.

Seems pretty simple. It is…and it isn’t. We have been doing this for a long time, but if you have these three elements in your pitch, you are on your way to a higher probability of success.

This approach just landed all four local TV stations sending a camera (two also sent a reporter along) to record Logical Position donating school supplies to the Blazers’ Boys & Girls Club. Here is one of the segments:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Minicast: How To Operate Like a Newsroom

Minicast: How To Operate Like a Newsroom

Taking your own photos and videos, how to get those assets to the press and when to hire a pro

First, a caveat, if you can bring a professional photographer, do it! If you are good at taking photos and videos, skip to the parts about how to submit them or what makes for a good photo opp.

They say a picture is worth a thousand words. Could we be focusing on the wrong thing with all this text? Would you rather have a big picture on the cover/homepage of the New York Times or an article inside? We want both, of course, but the photo is what gets more attention from our audience!

If you are as uncomfortable as Amy, a self-admitted terrible photographer, with taking photos and videos, don’t be. We have had photos and even iPhone videos, taken by this terrible photographer, run on TV.

Of course, you still would rather have the media come (you are more likely to get the story to run), but what if they don’t? You have to fill the role of the reporter even more. Let’s call it HARO, Help a Reporter Out…maybe that’s already taken.

Operating Like a Newsroom

If the news won’t come, serve as an extension of their newsroom by:

 

Taking & Submitting Your Own Photos & Videos

 

Photo Tips

Taking photos on your smartphone is easy. Taking really good photos is not. Follow a few basic tips and you will be getting pictures that are good enough to share with the media. Here is a list of what to look out for:

  • Be aware of your lighting. If you are outside, know where the sun is and how that will affect your shots. If you are inside, try to have natural light come in by being by big windows or you may need to supplement.
  • Shoot horizontally (turn your phone sideways).
  • Zoom the old fashion way. Meaning do not pitch and squeeze to zoom in on your screen. Walk closer to your subject to zoom in. If that is not possible, you should make sure you are taking high-resolution photos (see next tip) and crop after.
  • Use the “HDR” setting for high-resolution photos.
  • Use the “exposure lock” feature. Amy mentions in the podcast that she doesn’t know what this is and doesn’t use it. Simply hold your finger on your screen for what you want to stay focused on so the camera doesn’t zoom in/out on its own and lose focus on what you are capturing.
  • Turn the “Live” feature (for iPhones) off.
  • Most important rule: there are no rules, as Amy says,

“Take the damn photo!”

Other general (non-technical tips):

  • Action shots are typically better than smiling faces.
  • If you can get a company logo (perhaps on a t-shirt or a banner in the background), that’s great.
  • No Selfies!

 

Video Tips

Tips for taking videos with a smartphone are basically the same as photos, with a few added suggestions:

  • Use a tripod (or improvise something to keep your phone steady) if you can.
  • If you are capturing audio, use a microphone, lavalier mics are great for interviews and speeches.

See Tips for Creating iPhone Videos for more details or watch this how-to video:

When & How to Submit Photos/Videos

Here are guidelines about when and how to submit your assets:

When to Submit

TV

Submit photos and videos right away to TV, as soon as you can. News gets old really fast and TV typically has a 4 – 5 p.m. air-time, meaning you want to submit by 2 p.m. at the latest. So, if you can, hold your event/photo opp early in the day to give you time to submit to TV.

  • If it’s a weekday and your news didn’t run the day the news occurred you have a lower chance of it running the next day.
  • But if the news occurs on a Friday and they didn’t run it you have a higher chance of them running it over the weekend.
  • Follow up/resend & call over the weekend.
  • No means no!

Print/Online

It is still best to send the day of, but not as imperative. You can be a little less aggressive and send later that day or the next.

 

How to Submit

  • Upload videos & photos into Dropbox or a shared Google Drive and send links that are clearly labeled and accessable by the media, meaning make sure they can view and download.
  • Don’t overload them with too many junky photos.
  • Attach photos if you only have a few that are small. Emails with large attachments are often blocked and more likely to go into spam folder.

 

Photo Resolution

Pixels are more important than file size, however:

  • A photo that is 500KB (.5MB) is usually big enough (unless for magazines or billboards).
  • 3000 pixels wide is probably good enough for any outlet.
  • By default, most iPhones will take an image at 72 DPI.

 

Photo Opp Ideas

When Amy talks about using events a lot for getting photos and videos for press coverage, it does not have to be what you’d traditionally call an event. Any time something is happening that is worthy of a photo or video opp, that’s an event.

If you don’t have a cartload of crazy clowns moving into town to promote your thing, you may have to get a little more creative. Here are some ideas that provide good photo opps:

  • Groundbreaking for new construction
  • Ribbon cutting for new office/location +
  • Oversized check presentation +
  • Public art unveiling
  • Art installation
  • Exhibitors moving into a tradeshow
  • Special performance for children (remember you need a photo release if you are taking photos/videos of kids)
  • The measuring of a race course
  • Large scale event set up/move-in
  • New building/structure tours
  • Moving days for notable organizations
  • Volunteering or doing something active in the community
  • The event itself (along with or instead of a pre-event photo opp)—don’t forget the event you’ve been hired to promote is a photo opp in and of itself
  • Large-scale donation of food, clothing or other physical item drop off
  • Any other thing that you can make visual or active

+ Add more to it: incorporate other important things. Talking heads—such as politicians, VIP, donors—talking about important things are always good but visually thin. What can your photo opp players literally DO during their 20 minutes of fame?

 

When to Bring in the Professionals

While we have explained how easy it is for anyone to take photos and videos for the media, there are certain times you really should call a professional photographer/videographer.

  • Products – always use a pro for product shots.
  • Big Events/Fundraisers – many large events and fundraisers will already have a hired a pro, be their friend, get their photos, give credit.
  • Reoccurring Events/Activities – do you do the same type of volunteering every year? Hire a photographer at least one year to get really good photos you can reuse.

 

Photo Captions: A Press Release in a Sentence or Two

Photo captions are like mini press releases that can get you additional exposure and recognition. Follow these tips when sending to the press:

  • List who’s in the photo from left-to-right.
  • Include job titles only if they are very important or you don’t have much else to say about the organization.
  • Add a sentence that incorporates the results of what was happening in the photo if possible. X pounds of garbage collected; X dollars raised; or new office opened in X community.

With these tips and a little practice, you will be operating like your own newsroom in no time!

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Again! Veracity is a Top Public Relations Firm in Portland in 2018

Again! Veracity is a Top Public Relations Firm in Portland in 2018

We are humbled to announce that Veracity has again been recognized as one of the top public relations firms in Portland! This distinction comes courtesy of Clutch, a B2B rating and review service. Clutch uses in-depth market research and client interviews to gauge the caliber of services offered by firms to help businesses make informed buying and hiring decisions. After extensive research on the leading PR firms in Portland and interviews with their clients, Veracity was ranked second overall with a perfect 5 out of 5 rating.

Veracity has also been recognized as one of the top 20 internet marketing companies in Portland by Clutch’s sister-site, The Manifest. The Manifest helps firms identify their business challenges and arms them with knowledge, insight, and potential solutions by highlighting outstanding service providers in their area.

Accolades and industry recognition are always appreciated – who doesn’t enjoy being told they’re doing a good job? But that’s not why we constantly push ourselves to provide excellent service; we do it because our clients’ satisfaction is of the utmost importance. We could tell you about how happy our clients are, but why paraphrase when they’ve said it best:

“Veracity is thoughtful, creative and does a great job of staying ahead of what is going on. They have gone above and beyond what they were hired to do. We are very pleased with their work and our relationship with the team.”

Clutch Review Veracity

At Veracity, we are dedicated to helping businesses build closer relationships with their target audiences, and we do so at a level of excellence and thoughtfulness which is unparalleled. If you would like to work with us then feel free to reach out. And if you’re still not convinced then see what else our clients have to say about us on our site or on our Clutch profile.

 

Additionally, Veracity is featured on UpCity