PR Tips & How-Tos

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following:


  1. Timelines to Pitching TV
  2. Tips for Pitching Weekend News
  3. How To Work with Morning Shows
  4. A Rundown of Who to Pitch (including titles) for TV


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Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position.

This honest boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, social media attention, increased search engine optimization (SEO), praise from bosses and clients, and better working relationships with colleagues and media partners.

New approaches to PR are also uncovered, including: PR methods for increasing organic search rankings (SEO PR), social media and content PR (blog posts are the new press release), and operating as your own newsroom.

But most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

A Modern Guide to Public Relations

A Modern Guide to Public Relations on Amazon Kindle

A Modern Guide to Public Relations on Apple Books

A Modern Guide to Public Relations on Kobo

A Modern Guide to Public Relations on Nook

A Modern Guide to Public Relations on Amazon

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out for more information on how membership can help you grow and connect.

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.