PR Tips & How-Tos
In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following:
- Timelines to Pitching TV
- Tips for Pitching Weekend News
- How To Work with Morning Shows
- A Rundown of Who to Pitch (including titles) for TV
A MODERN GUIDE TO PUBLIC RELATIONS
UNVEILING THE MYSTERY OF PR
INCLUDING: CONTENT MARKETING, SEO, SOCIAL MEDIA & PR BEST PRACTICES
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position.
This honest boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, social media attention, increased search engine optimization (SEO), praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including: PR methods for increasing organic search rankings (SEO PR), social media and content PR (blog posts are the new press release), and operating as your own newsroom.
But most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
This episode of PR Talk is brought to you by PRSA Oregon
Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.