Love is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing!

I love marketing and PR because it gives me an opportunity to meaningfully connect brands and audiences by sharing stories through media. There is nothing better in this job than working with reporters for a story and then seeing the engagement that comes from the public as a direct result. Hearing that someone saw a story in their local paper and then got involved is one of the most validating aspects of this job, and I love being able to play a part in making that connection.

Kristen Baker-Geczy

Account Manager, Veracity

The Logical Position mission statement centers around helping businesses grow and that’s truly what we love about our industry here in the digital marketing space. Over the 12 years that LP has been in business we’ve had the privilege of seeing the significant impact the results that our marketing efforts have had on our clients’ businesses and their families. We’ve been alongside small businesses as they’ve flourished, watched clients hire on additional staff to keep up with new demand, and seen countless clients increase their marketing ad spend as a result of account success. It feels good to know that the work we’re doing is truly life-changing for some of the businesses we work with, and that’s what makes the power of marketing so beautiful.

Emmy Thomas

Director of Brand and Marketing, Logical Position

I love that marketing has so much variety in the work, every day is different. With the never-ending change in the marketing atmosphere, my creative brain is constantly being challenged, which keeps me excited to see what’s next.

Cailyn Tegel

Assistant Account Executive, Veracity

As a naturally curious person, I love how marketing work allows me to learn about new businesses, new industries and new ideas. What’s even more exciting is that by deepening my learning, not only do I become a more well-rounded person, but I also serve my clients better. It’s an incredibly rewarding feedback mechanism that I haven’t found anywhere else.

Josh Friesen

Senior Writer, Veracity

I love working with a team to solve that challenge of getting your product/service in front of the correct audience, and doing it better than the competition. I also like the fast paced nature and the sense of accomplishment you get after hitting a deadline. I grew up playing basketball and baseball, and it kind of reminds me of this time in my life and the feeling you get after winning a big game.

Tyler Stoltz

Marketing Manager, Columbia Steel Casting Co., Inc.

Over the years, among the things I’ve learned about myself and my chosen career field in communications are: 1) I am interested in figuring out why people think or act the way they do; 2) I like to tell stories; and 3) I’m good at solving problems. In essence, those are all essential elements of marketing communications.


In our careers (and personal life), we’re typically seeking to attain a sense of satisfaction about the work we’ve accomplished. Ultimately, I think what drew me to marketing communications – and what continues to drive my love of the work – is that it matches well with those things I’ve outlined above. And, while I’ve never been one to feel like I need to achieve some big passionate goal or make some sort of compelling societal difference, working in marketing allows me to help companies realize their objectives by telling their stories. When I can do that, it feels like success.

Debra Flickinger

PR & Marketing Strategist, Veracity

What I hate about marketing is that I love it. Because I love it, sometimes it consumes me and I can’t think of anything else.

Amy Rosenberg

Founder & President, Veracity

For me, the thing I love the most about marketing is the people. I have met and worked with so many great people over the years it is amazing.

Whether it was people in the companies I have worked for, the people that have worked for me or the clients I have worked with.

When I transitioned into digital marketing and joined SEMpdx, I was pretty amazed at how helpful the people were. We may have been competitors, but we really didn’t treat each other that way. I had so many wonderful experiences with fellow board members. They turned into a group of friends that I will hang out with even now after moving off the board and not being as involved.

Also, the people in marketing that I know and interact with online are amazing too. They seem to always say yes and even when they don’t agree with you on a strategy or tactic, they are nice about it and know there are many ways to do things.

It continues to amaze me how great the clients we work with are. Their passion for their companies and willingness to use marketing to do good things is amazing.


What do you love about marketing?

Please leave us a comment here to share what you love.

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.