If you are like me and you hear the term tools, you start thinking about software or applications that make your job easier. Or, maybe you think about the more classic tools of a carpenter such as a hammer, measuring tape and architectural designs? Others may think of humans most important tool, the mind.
In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.
Other PR tools that help you do your job include:
- The Press Release
- The Press Pitch
- Editorial Calendars
- Contributed Articles & Ghostwriting
- Media Exclusives
- Additional (maybe even more important) tools
- Photos & Videos
- Media Database/Media List/Relationships
- Press Kits & Virtual Press Rooms
- Media Drops
- Snail Mail
- The Telephone
This episode of PR Talk is brought to you by PRSA Oregon
Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.