Content Marketing Articles

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

The Management Side of Content with Jessica Lawlor [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

The Management Side of Content with Jessica Lawlor [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

What Every Blog Post Needs

There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?

Exceptional Content Marketing with Anna Hrach [Podcast]

Anna Hrach talks about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more.

Why You Need to Create an Effective Content Marketing Strategy

Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.has-text-align-justify{text-align:justify;}#sexy-author-bio{background:#fff9f0;border-style:solid;border-color:#444;color:#000;border-top-width:20px;border-right-width:0px;border-bottom-width:20px;border-left-width:0px;}#sab-author{font-weight:600;font-size:36px;line-height:48px;}#sab-gravatar{width:100px;}#sab-gravatar a{color:#4c3c2a;}#sab-author a{margin-right:10px;text-decoration:none;text-transform:capitalize;color:#4c3c2a;}#sab-byline{color:#777;font-weight:400;text-decoration:none;text-transform:capitalize;}#sab-description{font-weight:400;}[id^=sig-]{height:48px;width:48px;margin-top:2px;margin-right:2px;margin-bottom:2px;}@media (min-width: 1200px){}@media (min-width: 1019px) and (max-width: 1199px){}@media (min-width: 768px) and (max-width: 1018px){}@media (max-width: 767px){[id^=sig-]{margin-left:0;margin-right:2px;}}img#wpstats{display:none;}.synved-social-resolution-single{display:inline-block;}.synved-social-resolution-normal{display:inline-block;}.synved-social-resolution-hidef{display:none;}@media only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min-device-pixel-ratio: 2), only screen and (min-resolution: 2dppx), only screen and (min-resolution: 192dpi){.synved-social-resolution-normal{display:none;}.synved-social-resolution-hidef{display:inline-block;}}@media (min-width: 981px){.left-blog-image .et_pb_post .entry-featured-image-url{float:left;width:100%;max-width:150px;margin:0 20px 30px 0;}.left-blog-image .et_pb_post{margin-bottom:20px !important;}}@media (min-width: 981px){.left-blog-image .et_pb_post .entry-featured-image-url{float:left;width:100%;max-width:150px;margin:0 20px 30px 0;}.left-blog-image .et_pb_post{margin-bottom:20px !important;}}.et_pb_divider_0_tb_body{max-width:300px;}.et_pb_divider_0_tb_body:before{border-top-color:#bababa;border-top-width:3px;}.et_pb_post_slider_0_tb_body.et_pb_slider,.et_pb_post_slider_0_tb_body.et_pb_slider.et_pb_bg_layout_dark{background-color:#ead620;}.et_pb_post_slider_0_tb_body{box-shadow:0px 2px 18px 0px rgba(0,0,0,.3);}.et_pb_blog_1_tb_body article.et_pb_post{box-shadow:0px 2px 18px 0px rgba(0,0,0,.3);}.et_pb_post_slider_0_tb_body .et_pb_slide .et_pb_slide_overlay_container{background-color:rgba(109,109,109,.88);}.et_pb_post_slider_0_tb_body .et_pb_post_slide-14352{background-image:url("https://cdn-bijib.nitrocdn.com/yurZKMKAGTTdFYyfQRLxBjPliudDrnWQ/assets/static/optimized/rev-61e5902/wp-content/uploads/Using-Thought-Leadership-to-Drive-SEO-800x600-1.jpg");background-color:#ead620;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-14352.nitro-lazy{background-image:none !important;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13845{background-image:url("https://cdn-bijib.nitrocdn.com/yurZKMKAGTTdFYyfQRLxBjPliudDrnWQ/assets/static/optimized/rev-61e5902/wp-content/uploads/Content-Marketing-and-Public-Relations-Partnerships_featured.jpg");background-color:#ead620;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13845.nitro-lazy{background-image:none !important;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13711{background-image:url("https://cdn-bijib.nitrocdn.com/yurZKMKAGTTdFYyfQRLxBjPliudDrnWQ/assets/static/optimized/rev-61e5902/wp-content/uploads/Jessica-Lawlor-800x600-1.jpg");background-color:#ead620;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13711.nitro-lazy{background-image:none !important;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13680{background-image:url("https://cdn-bijib.nitrocdn.com/yurZKMKAGTTdFYyfQRLxBjPliudDrnWQ/assets/static/optimized/rev-61e5902/wp-content/uploads/John-Hall-800x600-1.jpg");background-color:#ead620;}.et_pb_post_slider_0_tb_body .et_pb_post_slide-13680.nitro-lazy{background-image:none !important;}