Content Marketing Articles

Blogging, Social Media, Email Marketing, Podcasting

Build an Owned and Earned Marketing Plan With Me Now.

Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.

How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]

Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.

PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]

Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Four Ways to Repurpose Content For Social Media

How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

Building Agency Partnerships to Develop a Winning Content Marketing Strategy

Common Content Marketing roles include leadership, strategy, production and distribution teams.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

The Management Side of Content with Jessica Lawlor [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

What Every Blog Post Needs

There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?

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