Wire press releases can support AI visibility by reinforcing what your brand does, but they rarely build authority alone. Learn how to use them with other work.
Digital PR Articles
PR is Roller Derby in Business Clothes
From strategy and communication to teamwork and chaos control, here’s how Roller derby and PR thrive when everyone’s rolling in the same direction.
Successful Agency Partnerships: How to Know If You’re Ready, Choose Wisely, and Keep It Working
What to consider before hiring an agency, how to select one that fits, and how to manage that relationship once it’s underway.
Build an Owned and Earned Marketing Plan With Me Now.
Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.
My Boyfriend, ChatGPT: Making AI Work for PR (and Everything Else)
A candid take on using AI as a creative partner, from playful beginnings to practical wins in writing, editing and strategy.
A Five-Step Guide for Delivering PR Results
This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.
Questions That No One Asks (But Should!) When Hiring a PR Firm
Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.
![The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]](https://www.veracityagency.com/wp-content/uploads/Janet-Ali-800x600-1-400x250.jpg)
The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]
Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.
The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home
Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.
AI Strategy in Your PR Software with Cision’s Antony Cousins
Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.
![Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jessy-Klein-800x600-1-400x250.jpg)
Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]
Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.
![Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]](https://www.veracityagency.com/wp-content/uploads/Felicia-Blow-800x600-1-400x250.jpg)
Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]
Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.