Digital PR Articles

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Efficient Systems: Why Every PR Department Needs PR Software

Learn why using PR software for all the ins-and-outs of campaign management is highly recommended for any PR pro who desires efficiency.

Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]

Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.

Develop a Winning Interview Style Using These Tips

One Writer’s Secrets for Creating Successful Thought Leadership Content. Hint: it All Starts with the Interview

How Jessica Rhodes is ‘Monetizing the Mic’ With Her Unique Approach to Podcast Booking

Learn the importance podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media and more.

I’m PR: Seeking Organizations Desiring Stronger Brands

A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.

PR Globe Trotting From Germany to Dubai [Podcast]

Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

Talking Digital PR with Domenica D’Ottavio [Podcast]

Topics include why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine.

The Management Side of Content with Jessica Lawlor [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

Digital PR Dictionary

Links, Domain Authority, SEO PR…What Does It All Mean?

Why You Need to Create an Effective Content Marketing Strategy

Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.

Here’s How Public Relations Can Help Your Website

PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.

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