Digital PR Articles

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]

Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Efficient Systems: Why Every PR Department Needs PR Software

Learn why using PR software for all the ins-and-outs of campaign management is highly recommended for any PR pro who desires efficiency.

Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]

Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.

Develop a Winning Interview Style Using These Tips

One Writer’s Secrets for Creating Successful Thought Leadership Content. Hint: it All Starts with the Interview

How Jessica Rhodes is ‘Monetizing the Mic’ With Her Unique Approach to Podcast Booking

Learn the importance podcasts can play in a PR outreach strategy, how pitching these opportunities differs from other media and more.

I’m PR: Seeking Organizations Desiring Stronger Brands

A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.

PR Globe Trotting From Germany to Dubai [Podcast]

Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker, podcast host, Christopher Penn talks about how to collect and use data in PR.

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