Digital Marketing Articles

How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]

Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]

Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.

Start Brewing Up Your Thought Leadership Efforts [Podcast]

Amy shares her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing Strategies.

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]

Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.

Start Brewing Up Your Thought Leadership Efforts [Podcast]

Amy shares her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing Strategies.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

2022 Public Relations Predictions

Q&A with Amy Rosenberg About Her Public Relations Predictions for 2022, including the biggest PR stories of 2021.

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

What Every Blog Post Needs

There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?

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