Again! Veracity is a Top Public Relations Firm in Portland in 2018

Again! Veracity is a Top Public Relations Firm in Portland in 2018

We are humbled to announce that Veracity has again been recognized as one of the top public relations firms in Portland! This distinction comes courtesy of Clutch, a B2B rating and review service. Clutch uses in-depth market research and client interviews to gauge the caliber of services offered by firms to help businesses make informed buying and hiring decisions. After extensive research on the leading PR firms in Portland and interviews with their clients, Veracity was ranked second overall with a perfect 5 out of 5 rating.

Veracity has also been recognized as one of the top 20 internet marketing companies in Portland by Clutch’s sister-site, The Manifest. The Manifest helps firms identify their business challenges and arms them with knowledge, insight, and potential solutions by highlighting outstanding service providers in their area.

Accolades and industry recognition are always appreciated – who doesn’t enjoy being told they’re doing a good job? But that’s not why we constantly push ourselves to provide excellent service; we do it because our clients’ satisfaction is of the utmost importance. We could tell you about how happy our clients are, but why paraphrase when they’ve said it best:

“Veracity is thoughtful, creative and does a great job of staying ahead of what is going on. They have gone above and beyond what they were hired to do. We are very pleased with their work and our relationship with the team.”

Clutch Review Veracity

At Veracity, we are dedicated to helping businesses build closer relationships with their target audiences, and we do so at a level of excellence and thoughtfulness which is unparalleled. If you would like to work with us then feel free to reach out. And if you’re still not convinced then see what else our clients have to say about us on our site or on our Clutch profile.

 

Experienced PR Pro

Experienced PR Pro

Veracity, a boutique PR company based in Portland, Ore., is looking to bring in an experienced PR professional. This is an opportunity for someone who wants to fulfill ongoing, permanent work with a steady workflow & payment coming down the pipeline but operating a bit more independently on a part-time contract basis. You’d be remotely pitching and maintaining media relationships on behalf of a few clients, although in-person meetings can be accommodated.

We will provide the campaigns and parameters you are to place. The success of the job will be measured by how many placements are garnered. A set role of expectations would be fulfilled, measured in terms of PR placements and results. You must have a proven track record of garnering high-profile PR placements, with skills in both writing and media follow through. Also, a history of success while operating independently is a plus.

To apply: email your qualifications and writing samples (press release and blog post) to careers(at)veracityagency.com.

Photo by Lost Co on Unsplash

Podcast: Greg Retsinas: KGW Media Group

Podcast: Greg Retsinas: KGW Media Group

6 Ways to Get Coverage on KGW

The Swallowing of Traditional Journalism
Passionately Outlined by KGW’s Greg Retsinas.

Greg Retsinas must have a crystal ball. While spending years in traditional newsroom settings, he was acutely aware of the merger between traditional and digital media before any of us were. Not only was he one of the earliest to jump on the digital bandwagon, it is my estimation that he’s one of the few that is actually changing the game as the head of KGW’s digital operations and newly promoted to Regional Director for parent company TEGNA.

To say that digital media is merging with traditional journalism would be foolish. Not only has it already merged, digital media is swallowing up the traditional aspects of newsrooms across the world. So much so that my understanding of the traditional aspects of some newsrooms are outdated. I have been on this kick to learn about the digital side of newsrooms and it’s funny to see that my knowledge was up to par in that aspect, however the traditional side of news was lacking. Of course Veracity gains coverage on a daily basis from “traditional” realms, but that’s not the point. Fully understanding how newsrooms operate helps us do our jobs even better enabling us to be better media partners.

In this episode, Greg helps me reshape how I am thinking about news. The “traditional” and “digital” sides aren’t split. They’ve morphed into one. However, this may only be true for KGW, which may be more cutting edge, but it is my job to find out by interviewing other TV newsrooms on this podcast.

Leaving his nest at the New York Times, Greg set out to explore the digital sphere of journalism, serving as Interactive Editor for the Press Democrat, eventually launching a digital agency inside the newspaper to help its clients with their digital needs. Fast-forward to today where Greg’s digital influence over traditional newsrooms is quickly reshaping everything.

 

Six Ways to Get Coverage on KGW:

Greg rattled off many ways PR pros can garner coverage on KGW’s broadcast, website and social media platforms. Here are a few highlights:

  • Digital Self-Service: There are many options available on KGW.com that PR pros can utilize from a self-service aspect. By submitting to the calendar or adding to the directory, you can ensure you’ve done your part and bypass the stress of getting different forms of coverage if you have to.
  • Sharing is Caring: Submit content such as videos and photos of community happenings. If the media couldn’t attend the “happening,” you can help fill in where they couldn’t be. You can do this through KGW’s YourPic section, or by sharing content through your mobile device on social media platforms and mentioning KGW in a post and direct messaging them.
  • #Hashtag: By using the #KGWnews or #KGWweather hashtag on social media platforms, the KGW team will see it and decide if they want to reshare on their social, website, or maybe even on a show. By far the number one way people let KGW know what is happening is by tagging them in social media content.
  • TV Broadcast: Space for TV is very limited. If you get something on TV, it doesn’t necessarily mean it’s going to make it online (and you want SEO!!). It depends on the subject, but if a reporter shows up to cover your story you have a greater chance of online coverage. Whereas if a camera shows up without a reporter, you get limited content and there’s a chance breaking news may rid your coverage from airing.
  • Content Discovery Area: KGW’s Content Discovery Area, handling both digital and traditional news, is staffed by a team covering subjects and events that are highly visual, engaging, and speak to the general, yet local, audience. You can send pitches to [email protected] or [email protected].
  • The Audience is First: Lastly, KGW news is meant for a wider, yet local, audience demanding compelling and quick stories. If your pitch is centered around a niche subject and audience, they won’t be intrigued.  

As a final note, Greg’s advice is “if you want to connect with us, consume us.” If you’re not doing this, it will be difficult to get into KGW’s ecosystem.

About the guest: Greg Retsinas

Greg Retsinas is Director of Digital Media and Director of Digital Strategy for KGW Media Group. Additionally, he is Regional Director for TEGNA where he is the digital content and strategy lead for the West region, serving digital content operations in Portland, Seattle, Spokane, Boise, Denver, Sacramento, Phoenix and San Diego.

Connect and follow Greg on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: Kent Lewis: Anvil Media

Podcast: Kent Lewis: Anvil Media

Banished to the Digital Basement:
Kent Lewis Recounts His Exile from PR

Since I seem to be on a digital PR “jag” after presenting on “PR Your Way to the Top of Google” at Engage with my firm also handling the PR for the digital marketing conference in Portland, I thought I’d interview Kent Lewis, President & Founder of Anvil Media, Inc., a measurable search and social marketing agency. You’ll see Kent quoted in publications, speaking at conferences, teaching at Portland State University and hosting webinars as the founder of career enhancement group, pdxMindShare.

But that’s not why I wanted to interview him. Kent is that rarified PR guy turned into something else. Starting his PR career before media databases were online, he spins a story about his first years out of college when he printed media “books” — back before Cision and HARO were saving our asses.

After a short time playing nice with traditional PR people, his attitude got him moved “downstairs” to the stepsister company focusing on interactive. His boss literally opened Kent’s first-ever professional review by asking “what’s your problem?” He was banished to the basement of websites before the internet was recognized as a real entity. Working to maximize online coverage for clients, PR people didn’t respect this as “real PR” and even the interactive people had “no use” for Kent because he wasn’t a developer or programmer.

Left to his own devices, Kent launched into unchartered territories as only a true entrepreneur would. Grabbing the attention of forward-thinking colleagues, Kent was asked to take part in launching new firms — Wave Rock Communications and Young & Roehr Group — where he ran the digital side of things.

But that’s old history. Kent has served at the helm of Anvil for almost 18 years. Today the firm steers clear of PR, only working in “pixels” that can bring “measurable” results to clients. While this may cause many of us to scratch our heads, thinking we might want to ditch PR’s ambiguity for this results-oriented approach, Kent’s daily actions point to how much he respects our industry.

5 Ways a Marketing Firm Owner Uses PR to Grow

Today he utilizes his PR skills to grow Anvil. Here’s how:

1. HARO (Help A Reporter) — Kent is always looking to serve as an expert resource on marketing topics for press. He does this by mining and responding to HARO, a free resource delivering press requests to in-boxes three times per day.

He doesn’t really care if the coverage ends up on an obscure website, he’s after links back to his website. “The single best way to get good quality links to your website is PR coverage,” he reiterates. He also views PR results as a reason to reach out to prospects and essentially “markets the crap out of it.”

2. Speaking — Sharing his knowledge at industry and business conferences about 30 times a year has been Anvil’s best lead generator.

3. Awards — Submitting for relevant industry and local business awards has helped Anvil. They do not pay for award recognition, but are truly gaining authentic pats-on-the-back from awards that aren’t fee-based.

4. Syndicated articles — Kent often writes for 3rd party publications like iMedia and Online Marketing Institute. He’s disciplined about creating efficiency out of each article by maximizing them multiple ways (he calls this SWING).

5. Press releases — Kent’s quarterly press releases aren’t about getting media pick up. Instead, he views them as sales tools and a nonaggressive way of saying “here’s our latest news.” Kent reminds us that many decision makers still don’t understand the difference between a press release that’s posted on the wire versus one that’s picked up by media.

The difference between Kent and a true PR professional, besides the fact that he’s run a successful search and social company for nearly two decades, is that he’s not proactively pitching reporters nor playing the media relations game. He did that once when a midlife business brought him to what he calls his Jerry Maguire moment in 2013. Faced with surmounting business challenges, Kent manically wrote a 40-page company manifesto, resulting in the removal of half his team. What was toned down into a 10-point credo was picked up by the Portland Business Journal from Kent’s media pitching efforts. The article still pulls powerful search rank today. Let this be an inspiration to all PR people to find their own Jerry Maguire moments—on behalf of our clients, our employers, or the companies we own and are trying to elevate.

About the guest: Kent Lewis

President and Founder of Anvil Media, Inc., Founder of pdxMindShare, Adjunct Professor at Portland State University, Co-Founder, Past President and Advisory Board Member of SEMpdx, Board Member and Membership Chair of Entrepreneurial Organization (EO) and Executive Committee, Board Member and Marketing Chair for SMART. Kent does a lot!

Connect and follow Kent on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Account Executive at Veracity

Account Executive at Veracity

Veracity Seeks Account Executive to Handle Growing Agency Needs

Our growing agency is looking to add another member to our team. This experienced Account Executive — with 2-4 years of true public relations experience preferably in an agency setting — will serve as the primary contact for a handful of Veracity accounts. You will be supported by an Account Coordinator, with Veracity owners serving as strategists and problem-solvers on all accounts.

Veracity Account Executive duties could include, but wouldn’t be limited to, the following:

  • Identifying & placing press opportunities for clients.
  • Daily contact with clients & media relating to what you’re working on.
  • Collaboration & possibly management of east coast media pitcher.
  • Collaboration & possibly management of copywriter(s).
  • Collaboration & management of Account Coordinator on specific projects, such as research, media reports, social media maintenance, various writing opportunities and more.
  • Contribute to Veracity’s social media & blog.
  • Writing. Writing. Writing. Press pitches, articles, press releases, blog posts & more.
  • Editing. Editing. Editing. Everyone needs an editor. Please be ours!

Working at Veracity is fun. We grind it out with our heads down each day but that gives us more work-life balance in the end. Flexible work schedules and working locations are granted to team-players who get results and give it their all—no matter when or where they are working.

Benefits include generous vacation/PTO, FMLA, health benefits, competitive compensation and continuing education opportunities.

To apply: email your qualifications and writing samples (press release and blog post) to careers(at)veracityagency.com.

**Applications that do not include (or link to) a sample press release and blog post that you’ve written will not be considered. You must include both.**

Photo by Matteo Vistocco on Unsplash

 

Podcast: Kevin Getch: Engage Conference

Podcast: Kevin Getch: Engage Conference

Kevin Getch of SEMpdx Has Us “Engaged” Before the Annual Digital Marketing Conference Hits Portland

Each year as winter folds over into spring, many of our friends and colleagues, along with those in our office, are busy planning, organizing and corralling for Engage Conference (formerly called SearchFest). Scheduled for March 8th, the creme de la creme of the industry share knowledge, learn and network at the Pacific Northwest’s only digital marketing conference organized by a nonprofit (SEMpdx).

That’s why I took the opportunity to catch up with Kevin Getch, President of SEMpdx, before he got too busy with Engage commitments. Also the Founder and Director of Digital Strategy for his company Webforan agency specializing in search engine optimization (SEO) and UX driven web design — and familyman extraordinaire, this guy has a lot on his plate!

In the episode, Kevin talks about how Search Engine Marketing (what the SEM part of SEMpdx stands for) has everything to do with PR and why all types of marketing professionals should consider getting involved with SEMpdx. He also gives us a sneak peek into how Webfor approaches PR for its clients. It’s a far cry from writing press releases but it drives their clients’ websites up in the search engines — which is the name of the game in SEM….and possibly in PR too.

Symbiotic Relationship Between SEO & PR

Kevin explains how the two functions overlap. “So much of PR is what people are searching for online. What type of content is showing up in a search and is it positive? Good story placements and positive content will lessen anything negative that might come up in a search, such as a bad review.” He believes that bringing all of the marketing areas together, rather than keeping them siloed, creates the best results.

According to Kevin, a psychological component can be intertwined into search, which typically functions within a more technical capacity. The inherently non-technical PR mindset can help SEO teams intuit their jobs on a more advanced level.

“PR’s are doing aspects of SEO. Mentions of a brand, even if they aren’t linked, have a positive impact on SEO.”

How Webfor infuses PR into digital

Kevin founded Webfor in 2009 after coming to the realization that some in the industry, particularly where he was working at the time, weren’t looking out for their clients’ needs. Focusing on all aspects surrounding search, design, content strategy, paid search campaigns and more — Webfor ties PR into many campaigns. But with different angles that PR traditionalists may not be familiar with, such as:

  • “Reverse Engineering” the link profiles of their competitors. They look into the opportunities, such as thought leadership placements, their clients’ competitors are garnering and attempt to generate the same type of coverage for their own clients.
  • Running promoted Facebook posts to follow reporters and publishers at a targeted media outlet so that by the time they reach out their pitch is warm.
  • Creating great “on-site” content and reaching out proactively to external websites, sometimes media sites, to link to it.
  • Reviewing websites, sometimes media sites, they want their clients to be placed on and coming up with ways to get that done, such as writing editorial-focused articles which link back to their clients’ websites.

More about SEMpdx

SEMpdx was one of the first nonprofit professional trade associations created for the digital marketing industry. Looking for community and a way to expand their skills, a group of competitors banned together to start the organization. Mentioning that I’ve always thought it fascinating that competitors would join together in such a way, Kevin says the group is “the opposite of hiding secrets.”

More about Engage

As more and more marketers began to infuse search principles into their campaigns, SEMpdx broadened along with the industry. No longer applicable to only technical search professionals, the group decided to change the name of their hallmark event from SearchFest to Engage two years ago. With four tracks focusing on varying digital components (brand, SEO, Paid/PPC, mobile and more), the name Engage communicates more inclusivity.

While Engage has a lot to offer, Kevin is most excited about its prominent speaker line-up, featuring Purna Virji from Microsoft and Ian Lurie from Clearlink as keynotes. Event attendees have access to videos from all of the presentations to use later for training or to put themselves in two places at once since there are simultaneous sessions.

A new perk is that non SEMpdx members will receive a membership ($125 value) with the purchase of an Engage ticket. Membership includes discounts to monthly networking events featuring speakers from across the country, as well as discounts to other associations’ events and conferences, not to mention invaluable networking resources and a supportive community.

The “community speakers” are another new Engage feature. An open call for speakers went out into the community and members voted on who they’d like to hear presentations from. Yours truly, along with Christian Bullock (MKG Marketing), were selected! Again, you’re probably wondering why the search community would ask me, a PR person, to speak. Well, my presentation is titled “PR Your Way to the Top of Google” so maybe that is why. All I know is that it seems like every time I attend a search event I hear how important links from earned media sources are. Hopefully I’ll be able to give them actionable tips on how to actually get these links through PR.

If you see me or Kevin there, please reach out and say hi!

About the guest: Kevin Getch

Kevin Getch is President of SEMpdx, the nonprofit professional business association for digital marketers in Portland and producers of the Engage Conference. He is also the Founder and Director of Digital Strategy at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design.

Connect and follow Kevin on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.