Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.
![Your Small Business Boom with Steve Strauss [Podcast]](https://www.veracityagency.com/wp-content/uploads/Your-Small-Business-Boom-800x600-1.jpg)
Digital Marketing Articles
What To Do After You Get Press
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.
![The Trifecta to Owning Your Industry with John Hall [Podcast]](https://www.veracityagency.com/wp-content/uploads/John-Hall-800x600-1.jpg)
The Trifecta to Owning Your Industry with John Hall [Podcast]
Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
Why PR and Marketing Should Always Collaborate
Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR
What Every Blog Post Needs
There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?
Digital PR Dictionary
Links, Domain Authority, SEO PR…What Does It All Mean?
Why You Need to Create an Effective Content Marketing Strategy
Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.
Here’s How Public Relations Can Help Your Website
PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.
Frequently Asked Questions (FAQ)
There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!
![“The Wall Street Journal Problem” with Rand Fishkin [Podcast]](https://www.veracityagency.com/wp-content/uploads/Rand-Fishkin-800x600-1-400x250.jpg)
“The Wall Street Journal Problem” with Rand Fishkin [Podcast]
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
Digital PR: It’s About More Than SEO
Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.