Digital Marketing Articles

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

We’re Busting These Seven Common PR Myths

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]

Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.

PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

2023 Marketing Predictions from Recent PR Talk Guests [Podcast]

Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.

2022 Public Relations Predictions

Q&A with Amy Rosenberg About Her Public Relations Predictions for 2022, including the biggest PR stories of 2021.

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

What Every Blog Post Needs

There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?

Digital PR Dictionary

Links, Domain Authority, SEO PR…What Does It All Mean?

Why You Need to Create an Effective Content Marketing Strategy

Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.

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