An AMA Puget Sound Interview with Julie Lichtenberg

Amy Rosenberg had the opportunity to interview on AMA Puget Sound’s Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies. 

Episode highlights 

  • According to the Edelman Trust Barometer, a thought leader is a more trusted source than the media.
  • The ways thought leadership could help recruit and retain employees.
  • Where to start with thought leadership efforts and how to identify thought leaders within an organization.
  • Tangible tips on incorporating thought leadership into your marketing strategy and why it makes a difference.

Listen to the episode on the PR Talk Podcast, or head to the AMA Puget Sound YouTube channel and subscribe!

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About AMA Puget Sound

AMA Puget Sound is committed to delivering conversations with thought leaders and practitioners within marketing. The Coffe Talk series format is a candid 30-minute conversation around a central topic related to marketing, career development, and more. The goal is to give the audience tips and advice to use immediately. The live show is hosted weekly on Thursdays at 11 a.m. PST. 

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This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Cailyn Tegel on Linkedin
Cailyn Tegel
Cailyn Tegel is an Assistant Account Executive at Veracity. She has a passion for the public relations industry and experience as a marketing intern for The Great Rivers and Routes Tourism Bureau and a boutique PR Firm in St. Louis, MO. As a recent graduate, Cailyn is launching her career at Veracity, where she is embracing a variety of activities for clients and the team.