Content Master Plan
Audience Types = Your Vertical Prospects (B2B) or Customer Demographics (B2C)
List no more than 4:
Place the following into the monthly grid:
- Yours: All of your hard dates (i.e. new products, locations, offerings)*
- Theirs: All audience hard dates (including trade/vertical)
- Fluff: Marketing tie-ins
*Yes, timelines change, we just want an idea.