Content Master Plan

 

Audience Types = Your Vertical Prospects (B2B) or Customer Demographics (B2C) 

List no more than 4: 


Place the following into the monthly grid:

  1. All of your hard dates (i.e. new products, locations, offerings)*
  2. All audience (including trade/vertical) hard dates
  3. Marketing tie-in’s (AKA: “fluff”)

*Yes, timelines change, we just want an idea.

Timing Focus Below November December January February March April
Yours
Theirs
Fluff 
Audience 

 

Timing Focus Below May June July August  September October
Yours
Theirs
Fluff 
Audience