Content Master Plan

Audience Types = Your Vertical Prospects (B2B) or Customer Demographics (B2C) 

List no more than 4: 

Place the following into the monthly grid:

1. Yours: All of your hard dates (i.e. new products, locations, offerings)*
2. Theirs: All audience hard dates (including trade/vertical)
3. Fluff: Marketing tie-ins

*Yes, timelines change, we just want an idea.