Templates
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
The Media Advisory Template
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
The Press Release Template
Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?
Content Planning Template
Through planning ahead you will understand when to do what and what to say in each category and how to approach.
Educational Minicasts
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
![How To Operate Like a Newsroom [Minicast]](data:image/svg+xml;nitro-empty-id=NDI3OjMyNw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How To Operate Like a Newsroom [Minicast]
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
![Thought Leadership Positioning [Minicast]](data:image/svg+xml;nitro-empty-id=NDQ2OjMxNw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Thought Leadership Positioning [Minicast]
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
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How To’s
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
How Volunteering Can Boost Resumes And Even Launch Businesses
Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.
![How to Start a Podcast with PRSA [Podcast]](data:image/svg+xml;nitro-empty-id=NTQ1OjYwNg==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How to Start a Podcast with PRSA [Podcast]
PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.
![Wikipedia Marketing with Dan Cook [Podcast]](data:image/svg+xml;nitro-empty-id=NTU0OjYwMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Wikipedia Marketing with Dan Cook [Podcast]
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
![How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]](data:image/svg+xml;nitro-empty-id=NjUyOjYzOA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]
Lori Gaffney, CEO of Borders Perrin Norrander, shares the challenges and successes of being a woman ad agency owner on the Own It podcast.
![How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]](data:image/svg+xml;nitro-empty-id=NjYxOjU5Mg==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]
Erin Diehl, founder and CEO of Improve it!, shares how she uses the connection between improv and business development to create a better culture.
![How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]](data:image/svg+xml;nitro-empty-id=NjcwOjYwMw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]
Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.
![Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]](data:image/svg+xml;nitro-empty-id=Njg3OjYyMA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]
We highlight Amy’s guest appearance on The Frustrated CEO Podcast, where she shares how PR could solve all types of business frustrations.
![How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]](data:image/svg+xml;nitro-empty-id=Njk2OjYxOQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]
Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.
![Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]](data:image/svg+xml;nitro-empty-id=NzA1OjY1MA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]
Adam Ritchie, author of “Invention in PR,” shares why allowing PR pros to assist in product discovery can elevate the PR industry.
![Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]](data:image/svg+xml;nitro-empty-id=NzIyOjY1NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]
Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.
![Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]](data:image/svg+xml;nitro-empty-id=NzMxOjYzNA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]
Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.
![Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]](data:image/svg+xml;nitro-empty-id=NzQwOjYwNA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]
Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.
