Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

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Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: Role of Ethics in Marketing

Minicast: Role of Ethics in Marketing

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

Minicast: The 3 Keys to TV Success

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Podcast: Habit Change

Podcast: Habit Change

Tricking ourselves into doing our New Year’s Resolutions we uncover our personal tendencies from Gretchen Rubin’s Habit Change Quiz

Podcast: Steve Strauss: USA Today

Podcast: Steve Strauss: USA Today

Mr.AllBiz delves into the intersection of small business and PR, talks about how to get into his columns, why small business should embrace PR and more.

Podcast: Elyse Stoner: Fresh Perspective

Podcast: Elyse Stoner: Fresh Perspective

In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event’s success.

Podcast: Mark Mohammadpour: Chasing the Sun

Podcast: Mark Mohammadpour: Chasing the Sun

In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals.

Podcast: Rebecca Dersh: Cision

Podcast: Rebecca Dersh: Cision

PR Talk Podcast interview about PR reporting, analytics, automation and more. Host Amy Rosenberg talks with Cision’s PR Manager Rebecca Dersh.