Templates & More
Educate, empower, advance
Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!
A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.
Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.
Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.
Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.
There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.
Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.
PR Talk Podcast
Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.
After an incredible 6.5-year journey, Amy bids farewell to the show, taking a moment to reflect on the experience this passion project has brought her.
Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.
In the spirit of Mental Health Awareness Month, we have decided to take it easy by re-running Amy’s conversation with Libra Forde.
Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.
Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.
Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.
Dan Bruton, host of the PDX Executive Podcast and founder of Agate Executive Communications shares how to get the most out of your next event.
Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.
Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.