Veracity Marketing Blog
![A Body Of Work: Amy’s Final PR Talk Episode [Podcast]](https://www.veracityagency.com/wp-content/uploads/Final-Episode-800x600-1.jpg)
A Body Of Work: Amy’s Final PR Talk Episode [Podcast]
After an incredible 6.5-year journey, Amy bids farewell to the show, taking a moment to reflect on the experience this passion project has brought her.
![PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]](https://www.veracityagency.com/wp-content/uploads/PR-Girl-Manifesto-800x600-1-1.jpg)
PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]
A PR Talk podcast conversation with PR Girl Manifesto, Hold the PRess and Six Hundred & Rising’s Fatou B. Barry.
![Case Study: Community Relations Generates Targeted Media Coverage](https://www.veracityagency.com/wp-content/uploads/WindermereCommunity-Service-Day.jpg)
Case Study: Community Relations Generates Targeted Media Coverage
Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.
![Breaking Free From Our Desk and Mortgage Chains](https://www.veracityagency.com/wp-content/uploads/Sapiens-Post-Photo.jpg)
Breaking Free From Our Desk and Mortgage Chains
My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”
![Talking Web3 and NFTs with Joseph Jaffe [Podcast]](https://www.veracityagency.com/wp-content/uploads/Talking-Web3-and-NFTs-800x600-1.jpg)
Talking Web3 and NFTs with Joseph Jaffe [Podcast]
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean?
![Bring Order to Chaos with a Blog Content Calendar](https://www.veracityagency.com/wp-content/uploads/Bring-Order-to-Chaos.jpg)
Bring Order to Chaos with a Blog Content Calendar
Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.
![Three Things I Learned From My Month of Bullet Journaling](https://www.veracityagency.com/wp-content/uploads/RBG-Bullet-Journal-800x600-1.jpg)
Three Things I Learned From My Month of Bullet Journaling
I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.
![Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas [Podcast]](https://www.veracityagency.com/wp-content/uploads/Wheres-the-Culture-800x600-1.jpg)
Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas [Podcast]
Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP).
![Streamlined Press Release Template [Free]](https://www.veracityagency.com/wp-content/uploads/Press-Release-Templates-custom_800x600.jpg)
Streamlined Press Release Template [Free]
A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.
![Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]](https://www.veracityagency.com/wp-content/uploads/Why-You-Need-Data-in-Your-PR-Strategy-800x600-1.jpg)
Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]
Co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker, podcast host, Christopher Penn talks about how to collect and use data in PR.
![Four Tips for Crafting an Attention-Grabbing Headline](https://www.veracityagency.com/wp-content/uploads/Four-Tips-For-Crafting-an-Attention-Grabbing-Headline.jpg)
Four Tips for Crafting an Attention-Grabbing Headline
When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.
![Science-based Marketing with Elizabeth Edwards [Podcast]](https://www.veracityagency.com/wp-content/uploads/Science-based-Marketing-800x600-1.jpg)
Science-based Marketing with Elizabeth Edwards [Podcast]
Founder of Volume PR and Engagement Science Lab joins PR Talk podcast to talk about psychology and science-based marketing.
![This Is Why to Use Podcasts for Digital PR](https://www.veracityagency.com/wp-content/uploads/How-to-Use-Podcasts-for-Digital-PR_800x600.jpg)
This Is Why to Use Podcasts for Digital PR
Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.
![Freelancing Buzz with Michelle Garrett [Podcast]](https://www.veracityagency.com/wp-content/uploads/Freelancing-Buzz-800x600-1.jpg)
Freelancing Buzz with Michelle Garrett [Podcast]
Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Amy & Michelle talk about freelance work and its trending direction.
![Using Thought Leadership as a Recruiting and Retention Tool](https://www.veracityagency.com/wp-content/uploads/Using-Thought-Leadership-as-a-Recruiting-and-Retention-Tool-800x600-1.jpg)
Using Thought Leadership as a Recruiting and Retention Tool
The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.
![Influence Marketing with Jason Falls [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jason-Falls-800x600-1.jpg)
Influence Marketing with Jason Falls [Podcast]
During this episode of the PR Talk Podcast, Amy is joined with Jason Falls, a digital marketing thought leader, author of Winfluence, and host of two podcasts: Winfluence and Digging Deeper.
![What We Love, And Hate, About Marketing [Podcast]](https://www.veracityagency.com/wp-content/uploads/What-We-Love-About-Marketing-800x600-1.jpg)
What We Love, And Hate, About Marketing [Podcast]
With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing.
![Planning Your Content Marketing](https://www.veracityagency.com/wp-content/uploads/Planning-Content-Marketing.jpg)
Planning Your Content Marketing
Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.
![My Coronavirus Cop-Out](https://www.veracityagency.com/wp-content/uploads/Coronavirus-Cop-Out800x600.jpg)
My Coronavirus Cop-Out
I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.
![Industrial B2B Marketing with Laura Norup-Boyer [Podcast]](https://www.veracityagency.com/wp-content/uploads/Laura-Norup-Boyer-800x600-1.jpg)
Industrial B2B Marketing with Laura Norup-Boyer [Podcast]
Amy and Laura talk B2B Industrial Marketing including business culture differences, working in industrial marketing and tips for marketers.
![Screw You January and the PR Firm You Rode in On](https://www.veracityagency.com/wp-content/uploads/Screw-You-Janaury-800x600-1-1.jpg)
Screw You January and the PR Firm You Rode in On
I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.
![2022 PR Talk Predictions [Podcast]](https://www.veracityagency.com/wp-content/uploads/2022-Predictions-800x600-1.jpg)
2022 PR Talk Predictions [Podcast]
Featuring Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook.
![2022 Public Relations Predictions](https://www.veracityagency.com/wp-content/uploads/2022-Public-Relations-Predictions.jpg)
2022 Public Relations Predictions
Q&A with Amy Rosenberg About Her Public Relations Predictions for 2022, including the biggest PR stories of 2021.
![PR Cheats [Podcast]](https://www.veracityagency.com/wp-content/uploads/PR-Cheats-800x600-1.jpg)
PR Cheats [Podcast]
In this episode of the PR Talk Podcast, Amy Rosenberg shares a few PR cheats including using a Shotgun Approach, PR Distribution and Shortcuts.
![A Conversation with a PR Student About My Career Journey](https://www.veracityagency.com/wp-content/uploads/Amy-Rosenberg_PR-Questions.jpg)
A Conversation with a PR Student About My Career Journey
Amy Rosenberg answers questions about what got her interested in PR, how she started Veracity and why she wrote her book.