Veracity Marketing Blog
![Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]](https://www.veracityagency.com/wp-content/uploads/Grace-A-Foster-800x600-1.jpg)
Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]
Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.

Using Thought Leadership as a Recruiting and Retention Tool
The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.
![Influence Marketing with Jason Falls [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jason-Falls-800x600-1.jpg)
Influence Marketing with Jason Falls [Podcast]
During this episode of the PR Talk Podcast, Amy is joined with Jason Falls, a digital marketing thought leader, author of Winfluence, and host of two podcasts: Winfluence and Digging Deeper.
![What We Love, And Hate, About Marketing [Podcast]](https://www.veracityagency.com/wp-content/uploads/What-We-Love-About-Marketing-800x600-1.jpg)
What We Love, And Hate, About Marketing [Podcast]
With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing.

Planning Your Content Marketing
Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

My Coronavirus Cop-Out
I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.
![Industrial B2B Marketing with Laura Norup-Boyer [Podcast]](https://www.veracityagency.com/wp-content/uploads/Laura-Norup-Boyer-800x600-1.jpg)
Industrial B2B Marketing with Laura Norup-Boyer [Podcast]
Amy and Laura talk B2B Industrial Marketing including business culture differences, working in industrial marketing and tips for marketers.

Screw You January and the PR Firm You Rode in On
I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.
![2022 PR Talk Predictions [Podcast]](https://www.veracityagency.com/wp-content/uploads/2022-Predictions-800x600-1.jpg)
2022 PR Talk Predictions [Podcast]
Featuring Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook.

2022 Public Relations Predictions
Q&A with Amy Rosenberg About Her Public Relations Predictions for 2022, including the biggest PR stories of 2021.
![PR Cheats [Podcast]](https://www.veracityagency.com/wp-content/uploads/PR-Cheats-800x600-1.jpg)
PR Cheats [Podcast]
In this episode of the PR Talk Podcast, Amy Rosenberg shares a few PR cheats including using a Shotgun Approach, PR Distribution and Shortcuts.

A Conversation with a PR Student About My Career Journey
Amy Rosenberg answers questions about what got her interested in PR, how she started Veracity and why she wrote her book.
![Being a Chief Wellness Officer with Mark Mohammadpour [Podcast]](https://www.veracityagency.com/wp-content/uploads/Being-a-Chief-Wellness-Officer-800x600-1.jpg)
Being a Chief Wellness Officer with Mark Mohammadpour [Podcast]
Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.”
![Your Small Business Boom with Steve Strauss [Podcast]](https://www.veracityagency.com/wp-content/uploads/Your-Small-Business-Boom-800x600-1.jpg)
Your Small Business Boom with Steve Strauss [Podcast]
Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

Building Agency Partnerships to Develop a Winning Content Marketing Strategy
Common Content Marketing roles include leadership, strategy, production and distribution teams.

Assistant Account Executive
Want to work where you matter? Help us grow Veracity into Portland’s top agency. We are looking to hire an Assistant Account Executive.
![Working With Television [Podcast]](https://www.veracityagency.com/wp-content/uploads/Working-With-Television-800x600-1.jpg)
Working With Television [Podcast]
In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television.

Senior Account Executive
Want to work where you matter? Help us grow Veracity into Portland’s top agency. We are looking to hire a Senior Account Executive.

Get the Most Out of Your Next Trade Show with Public Relations Support
PR can support Trade Show Marketing efforts via attending, exhibiting, Sponsoring, Speaking and Connecting.
![Tech Policy and Our Society with Matt Perault [Podcast]](https://www.veracityagency.com/wp-content/uploads/Tech-Policy-and-Our-Society-800x600-1.jpg)
Tech Policy and Our Society with Matt Perault [Podcast]
This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting.

Case Study: Digital PR via Traditional Pitching
Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.
![How To Be Okay Sucking At Stuff with Mary Davies [Podcast]](https://www.veracityagency.com/wp-content/uploads/How-To-Be-Oka-Sucking-at-Stuff-800x600-2.jpg)
How To Be Okay Sucking At Stuff with Mary Davies [Podcast]
Amy is joined by Mary Davies as they chat about insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback.

How to Leverage Your LinkedIn for Thought Leadership
Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.
![Using Thought Leadership to Drive SEO [Podcast]](https://www.veracityagency.com/wp-content/uploads/Using-Thought-Leadership-to-Drive-SEO-800x600-1.jpg)
Using Thought Leadership to Drive SEO [Podcast]
Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

What To Do After You Get Press
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.