Veracity Marketing Blog

Questions That No One Asks (But Should!) When Hiring a PR Firm

by Amy Rosenberg | Jul 5, 2023

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

Being a Chief Wellness Officer with Mark Mohammadpour [Podcast]

Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.”

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

Building Agency Partnerships to Develop a Winning Content Marketing Strategy

Common Content Marketing roles include leadership, strategy, production and distribution teams.

Working With Television [Podcast]

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television.

Get the Most Out of Your Next Trade Show with Public Relations Support

PR can support Trade Show Marketing efforts via attending, exhibiting, Sponsoring, Speaking and Connecting.

Tech Policy and Our Society with Matt Perault [Podcast]

This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting.

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

How To Be Okay Sucking At Stuff with Mary Davies [Podcast]

Amy is joined by Mary Davies as they chat about insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

Brand Journalism with Robert Johnson [Podcast]

PR Talk podcast covering Public Affairs, Podcasts, and Public Health. Amy Rosenberg interviews Robert Johnson.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Talking Digital PR with Domenica D’Ottavio [Podcast]

Topics include why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Pitching TV Coverage Via Satellite with Doug Simon [Podcast]

PR Talk podcast discusses the mechanics of satellite media tours and their effectiveness as the pandemic has limited in-person interviews.

The Management Side of Content with Jessica Lawlor [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

Community Relations: An Essential Tool in Your Communications Kit

Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.