Veracity Marketing Blog
Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]
Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.
Are You Communicating With Your Most Important Audience?
Internal communications is a critical practice, and with a bit of planning and structure, it can become a cornerstone of your company culture.
Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]
Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.
Reigniting Diversity Equity and Inclusion Efforts with Neil Foote [Podcast]
Neil Foote, President of the National Black Public Relations Society, shares insights on reigniting diversity, equity and inclusion (DEI) efforts.
We’re Busting These Seven Common PR Myths
Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.
Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]
Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.
PR Trends We’ll be Tracking in 2023
Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.
2023 Marketing Predictions from Recent PR Talk Guests [Podcast]
Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.
How Lori Gaffney of Borders Perrin Norrander Owns It [Podcast]
Lori Gaffney, CEO of Borders Perrin Norrander, shares the challenges and successes of being a woman ad agency owner on the Own It podcast.
A Year Full of Lessons for an Entry-Level PR Pro
Cailyn shares lessons learned from her year in an entry-level position to help combat fears that new professionals might be facing.
How Leaders Can “Improv” Company Culture With Erin Diehl [Podcast]
Erin Diehl, founder and CEO of Improve it!, shares how she uses the connection between improv and business development to create a better culture.
How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]
Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.
Transform Your Team With a People-First Management Style
Encourage diversity of thought, create a culture of trust, have an unselfish mindset and foster leadership in others.
Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]
We highlight Amy’s guest appearance on The Frustrated CEO Podcast, where she shares how PR could solve all types of business frustrations.
Case Study: A Time-Sensitive Education Story Provides Statewide TV Coverage
When Portland Public Schools announced a temporary return to distance learning, Veracity saw an opportunity to add value to the coverage.
How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]
Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.
People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing
A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.
Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]
Adam Ritchie, author of “Invention in PR,” shares why allowing PR pros to assist in product discovery can elevate the PR industry.
Efficient Systems: Why Every PR Department Needs PR Software
Learn why using PR software for all the ins-and-outs of campaign management is highly recommended for any PR pro who desires efficiency.
Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr [Podcast]
Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.
Prevent Quiet Quitting with Employee-Centered PR
Learn how PR can be essential to employee retention and recruitment by showing an attractive employee experience of appreciation and support.
Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]
Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.
Strategies for Maximizing Your Next Speaking Engagement Before, During and After
Speaking engagements are a fantastic way to boost your brand and industry reputation, but it takes planning and execution to maximize these benefits.
Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]
Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.
Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas
Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.