This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated ad industry.

Episode Highlights

Lori has been an inspiring and successful leader in the advertising world for 40 years across all aspects of the industry. Highlights of the episode include:

  • How her CEO role at Borders Perrin Norrander fell into place.
  • An interesting challenge in agency ownership: pay equity. 
  • Lori’s difficulties with impostor syndrome.
  • Advice for other women in the advertising industry.
  • Plus, plenty more about her success.

Tune in now to hear exactly how Lori Gaffney owns it!


About the Own It Podcast

The Own It podcast celebrates the growing number of (women and non-binary) ad agency owners and talks about buying out of the boys’ club of advertising, one agency at a time. The goal is to start a movement by lifting up the stories of women and nonbinary ad agency owners: their challenges, successes and goals for the industry. You can find more weekly episodes on the website.

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About The Guest: Lori Gaffney

Lori started her career in advertising as a summer intern in the media department at Chiat/Day in Los Angeles. In 2014 she became CEO and owner of Borders Perrin Norrander, a full-service, creatively-led agency in Portland, Oregon. The company has become a certified B Corp, been named one of Ad Age’s Small Agencies and one of Oregon’s Best Companies to work for multiple times.

Own It guest Lori Gaffney

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This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out for more information on how membership can help you grow and connect.

Cailyn Tegel on Linkedin
Cailyn Tegel
Cailyn Tegel is an Account Executive at Veracity. She has a passion for the public relations industry and experience as a marketing intern for The Great Rivers and Routes Tourism Bureau and a boutique PR Firm in St. Louis, MO.