Lori Gaffney, CEO of Borders Perrin Norrander, shares the challenges and successes of being a woman ad agency owner on the Own It podcast.
Agency Life Articles
How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]
Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.
Transform Your Team With a People-First Management Style
Encourage diversity of thought, create a culture of trust, have an unselfish mindset and foster leadership in others.
Three Things I Learned From My Month of Bullet Journaling
I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.
Leveraging Your Award, the Public Relations Way
5 steps for winning an award and how to ensure you get coverage for your hard work.
PR is just about connections, right?
We get many ghost written articles placed for our clients, but like with most hard earned media, there is a story behind the recent article we placed in the Portland Business Journal (PBJ). The idea for this commentary was sparked by listening to the worries of our...
When to Respond to HARO Posts
Make sure you are going to reach a target audience in a quality outlet before putting forth too much effort.
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Up With the Pope
Up With the Pope Rather than saying I was up with the chickens this morning at Rosenberg Marketing, I was up with the Pope, figuratively speaking. The Pope had an overwhelming presence during today’s live morning show shoot with Joe V. from KPTV’s Good Day Oregon. The...