Veracity Marketing Blog
Using Communication as an Accountability Tool to Support DEI Efforts
Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.
Brand + Location + PR = Paramount to your Business Success
The mobile world is continually influencing the digital world. In fact, it is sky rocketing the digital world. This increasing domination is becoming a primary way of interaction and information gathering. This speaks to the importance of having clients attuned with...
Listen Up! The number one asset your firm can offer
My first “real world” job was in advertising. Driven by client relations, my daily routine would revolve around conference calls, creative briefs, media, creative, production direction and budget-to-actuals. In essence my role was anything and everything under the sun...
Welcome Aboard Monica
We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...
The Necessary Evil in PR: Math!
As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...
Up With the Pope
Up With the Pope Rather than saying I was up with the chickens this morning at Rosenberg Marketing, I was up with the Pope, figuratively speaking. The Pope had an overwhelming presence during today’s live morning show shoot with Joe V. from KPTV’s Good Day Oregon. The...
Logical Position Named to 100 Best Companies to Work for in Oregon
Congratulations to our client, Logical Position (LP), who was recently recognized as one of Oregon’s 100 best companies to work for by Oregon Business magazine. The digital marketing agency ranked number 12 for medium companies in only its third year of business....
Case Study: PR Coverage Increases Sales 50%
Public Relations Case Study: PR Coverage Increases Sales 50% Clackamas Federal Credit Union, Habitat for Humanity & On The Go With Joe Summary: it’s wonderful to get a lot of TV coverage and the below numbers may be impressive, however membership numbers from the...
Deceptive Internet marketing practices hurt entire industry
- Guest Opinion Published in the Portland Business Journal, January 11, 2013 While advances in Internet marketing have helped many businesses succeed, often there are companies and individuals who are unethical in their Internet marketing practices and tactics. This...
Why We Support SEMpdx
We have been involved with SEMpdx since 2007. I joined the Board of Directors in 2008 as the Sponsorship Chair, followed by two years heading up marketing and became President in 2012. I originally joined the group to learn the industry and make new connections. I was...
A Summer at the Street Of Dreams
A Summer at the Street Of Dreams The NW Natural Street of Dreams 2012 Homes were both a success for the Home Builders Association of Metropolitan Portland (HBA) and also for Rosenberg Marketing. We got a ton of great coverage for them — including 58 broadcast stories...
Local Marketers Party for a Cause
SEMpdx Helps Local Marketers Party for a Cause August 14th marked the fourth annual SEMpdx Rooftop Networking Party. The party was completely sold out, with over 500 people bustling around, sharing business cards, and using their free drink coupons. Local marketers...
Raising the Curtain for Costumes
Yesterday was another rewarding day for those of us at Rosenberg Marketing. We started the day early at the Boys & Girls Club where we had set up a surprise for children in a Movie Making class! The Boys and Girls Club is a wonderful organization that provides a...
SEMpdx Rooftop Networking Party!
Great Coverage of the SOLD OUT, RECORD BREAKING Rooftop Party Tuesday, August 14th Starting at 5:30pm The Networking Party of the year is a partnership of SEMpdx, PRSA, AIGA Portland, AMA, CHIFOO (excuse me), NWIAG, OCIABC, OEN, Social Media Club and TAO (formerly...
Up with the Roosters!
Yesterday was a fun day for Rosenberg Marketing! We were able to work with Good Day Oregon Fox12 news again starting at 5a.m.! It was an early day, but was full of excitement as we watched our friends at the NW Natural Street of Dreams be featured on the news! The...
Rosenberg Marketing put to the Test!
We are thrilled to be working with Clackamas Federal Credit Union! July 17th was a truly moving day that left all bystanders motivated to make a change in the future! Rosenberg Marketing was so pleased to help represent Clackamas Federal Credit Union as 25% of their...
Is Sports Joining the Digital World?
A major reason I joined the "Digital Marketing World" after years of exclusively working in the "Sports Marketing World" was the lack of vision and evolution within the sports industry. Not one to accept statements like "We are doing it this way because we’ve always...
PR Results Lead to Immediate Sales
PR Works! "PR is the best money we've spent on marketing period. We landed a ton of business directly from the article and are still getting calls!" - John Ganey, Co-CEO of Logical Position Clients and prospective clients often ask us how we can measure the results of...
SearchFest is February 24
The Northwest's top one-day search marketing and social media conference is just two weeks away. If you have not registered yet, do it now to save $$ (in fact, hit us up for a discount code, we'd be happy to share). Ticket Link Agenda Link This is the signature event...
Will Work for Wine!
We are very excited and pleased to be working with the Classic Wines Auction! The main event is the 2012 Classic Wines Auction, presented by Bank of America and US Trust, which attracts 750 wine and food enthusiasts from around the country on March 3 at the Oregon...
Amy Rosenberg Joins PRSA Board
Rosenberg Marketing president Amy Rosenberg was elected to the PRSA Portland Metro Chapter board of directors for 2012. Amy will be running the 2012 Spotlight Awards. Each year, the PRSA Portland Metro Chapter recognizes the outstanding work by those who have left...
There is one problem: Mike is not a blogger.
This is extremely embarrassing for a marketer to admit. It has it been over a year since my last blog post. Could I have purposely avoided blogging because having Donald Draper at the top of my blog page couldn’t hurt ascetically? Possibly. However, I have a hunch...
Mad Men’s Donald Draper Knows Marketing’s Role in Business
“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...
Top Lessons for Pitching Holiday Gift Guides
I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here...
Pitching “green” stories — stop the Earth Day nonsense
Being “green” has been a hot topic for years, especially in Portland. Now everyone is trying to take advantage of its popularity. While definitely worthwhile, an office that simply recycles is not doing enough in the sustainability department to warrant any media...
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