This is extremely embarrassing for a marketer to admit. It has it been over a year since my last blog post. Could I have purposely avoided blogging because having Donald Draper at the top of my blog page couldn’t hurt ascetically?
Possibly. However, I have a hunch there is more to it. If you read my last post you will see that I’ve completely ignored my own advice. I’ve fallen victim to the endless trap of burying myself in the work and not focusing on the marketing needs of my own company.
And I’m okay with that now. I know what I’m good at and what I enjoy doing, which is focusing on helping my clients excel and working with the media.
Enter Mike Rosenberg — the founding member of Rosenberg Marketing who is now back full time as CEO. He will use the marketing savvy he has gained over the years in sports business marketing and online marketing to do all of the things that would otherwise take me away from my clients — like marketing and building our company.
There is one problem: Mike is not a blogger.