Podcast: Rhoda Weiss: PRSA International

Podcast: Rhoda Weiss: PRSA International

Rhoda Weiss Leads the 2019 PRSA International Conference to New Heights

In this episode of the PR Talk Podcast, Amy Rosenberg chats with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year’s chair of the PRSA International Conference in San Diego.

During their conversation, Rhoda shares some fascinating tidbits about her long history in PR and gives podcast listeners the full download on what attendees can expect from the upcoming conference. 

Three Decades of PR Experience

Rhoda began her career working as a journalist, which is an origin story many PR pros will recognize. Before long, she transitioned into public relations, working primarily in the healthcare field. After 15 years in the industry, Rhoda hung out her shingle and started an L.A.-based consulting firm of her own. In the years since, Rhoda has traveled about 250,000 miles every year, speaking and consulting with mostly healthcare companies about PR, branding, communication, and marketing. Rhoda is truly a pro’s pro and the perfect person to chart a new course as industry members from around the world converge in San Diego.

 

What is New, Next, and Best? 

With experience organizing conferences for healthcare executives, Rhoda set out to shake up this year’s PRSA International Conference. As she developed programming, Rhoda wanted to help industry members achieve excellence, navigate change, assert their influence and position the importance of PR more broadly. To do this, she focused on professional development by doubling the number of learning opportunities over previous years.

Attendees can choose from 140 sessions, ten keynote presentations, and 250 different speakers. This year’s lineup includes luminaries like journalist Bob Woodward, Laura Ling, a reporter imprisoned in North Korea for more than 100 days, former President of Mexico Vicente Fox and First Lady Marta Sahagún de Fox, who was Mexico’s first female press secretary, and Academy Award-Winning actor Richard Dreyfuss.

In a nod to Rhoda’s work with U.S. Air Force, this year’s conference also includes a session featuring public relations officers from every service branch discussing strategies for effectively working with filmmakers. Other sessions focus on crisis communication with the pros who coordinated responses to the Christchurch Massacre, Hurricane Maria in Puerto Rico and the devastating wildfire that destroyed Paradise, California.

With so many different options, it would be easy for the average conference attendee to become overwhelmed. Fortunately, PRSA has you covered. Attendees can choose to follow pre-developed conference tracks, or plan a customized path using PRSA’s interactive program.

 

PR Trends to Watch

When asked about what trends she expects to see discussed at the conference, Rhoda immediately pointed to artificial intelligence. With the rise of big data, PR pros will have incredible opportunities to leverage AI tools to create new analytics roadmaps that were previously unimaginable. However, along with these opportunities come new ethical questions centered around using your brand data for good. Listen to episode 61 to hear more about PR and AI.

Fortunately, this year’s conference will help attendees wrap their heads around these huge new questions with sessions on Big Data, analytics and how PR pros can lead the fight for truth in an age of disinformation.

 

Rhoda Has More to Say

Rhoda has much more to share about the upcoming PRSA conference, so be sure to listen to the entire episode. You’ll also hear an interesting discussion about the role Rhoda believes PR and comms pros should play in corporate leadership.

As always, if you’d like to stay up-to-date with all the latest in PR, subscribe to the PR Talk Podcast on iTunes, Stitcher, Google Play and Spotify. In the meantime, there are still tickets available for the PRSA International Conference, October 20th – 22nd, in San Diego. So register now and join an expected crowd of 3,000 industry professionals and students for a weekend of learning, networking and fun.

If you are heading to San Diego, make plans to join your colleagues as they recognize Rhoda’s extraordinary career with the Gold Anvil — PRSA’s lifetime achievement award and top international honor. What better way to say “thank you” for everything Rhoda has done to promote our industry and take the PRSA International Conference to new heights.

About the guest: Rhoda Weiss

Rhoda Weiss, Ph.D., is a nationally recognized and versatile executive, speaker, consultant, author, educator and award-winning professional specializing in strategy, business development, branding, marketing, public relations and crisis management. During her career,  she’s traveled 6 million miles speaking and consulting to more than 700 organizations in the U.S. and abroad. 

Connect and follow Rhoda on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Mark Knowles: So Much More Than Swivel

Podcast: Mark Knowles: So Much More Than Swivel

Mark Knowles On So Much More Than Swivel

Two secrets to Mark Knowles’ success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures.

I interviewed Mark for Episode 70 of the PR Talk podcast. We had a candid conversation about a range of topics that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel and delved into float planes, intention setting, serial entrepreneurialism and more.

Besides organizing Swivel, Mark is a principal at Smartz (digital marketing) and The Growler Guys (craft beer), and is the CEO of Pixelsilk (an SEO-friendly CMS). At the end of the interview we learned about how his entrepreneurship began with the proverbial lemonade stand.

Swivel is September 16-17 in BendSwivel Conference

Entering its 12th year, Swivel will be held September 16-17 in Bend, Ore. This year’s event includes well-known speakers, including: Wil Reynolds, Cari Twitchell, Blake Denman and even yours truly will have a stint onstage discussing digital PR.

Swivel also includes an Unconference on the second day, as well as two workshops on customer feedback and content marketing.

Mark’s goal for the conference is bringing together all of marketing’s parts—from creative to technical SEO—and learning how they each work independently and cooperatively.

 

Traveling Brings Greater Perspective

One of Mark’s passions is travelling. He recently returned from a trip to a remote river near Bristol Bay in Alaska where the only way to access it was via a float plane. Sharing about 1.5 million acres with only a dozen other people gave him perspective, he said, especially when compared to the times his day is dictated by his inbox.

All of that just goes away when you’re out in the wild and looking at all that nature, he said. A little bit hungover from the trip, he said he’ll eventually respond to those emails that are piling up in his inbox. Or maybe he won’t.

 

The Secrets to Mark’s Success

Listen to the podcast to learn how Mark embraces failure rather than running from it. He also is always curious and learning new things. He said both failing fast (and learning from that failure) and continuing on a learning journey have shaped his professional life.

He also shared his “1-2-3 practice” with us. Each morning he identifies the top three things he can do to make that day a success and sets out to accomplish them as soon as possible.

About the guest: Mark Knowles

Mark Knowles is a serial entrepreneur, including being a principal at Smartz, The Growler Guys and CEO at Pixelsilk. He is an advisory board member for the Search Engine Marketers of Portland (SEMpdx) and organizer of the Swivel conference in Bend. 

Connect and follow Mark on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Chuck Gose: Internal Comms Figurehead

Podcast: Chuck Gose: Internal Comms Figurehead

Internal Comms Leader, Chuck Gose, Will Uncover and Leverage Internal Biases at CommCon

This week I put my internal PR hat on and spoke with Chuck Gose, who is going to be keynoting at PRSA Oregon’s CommCon event on May 3rd. He is an internal communications thought leader who has his hands in many projects. Beyond keynoting at industry events around the globe, Chuck’s self-professed “day job” is Strategic Advisor at SocialChorus, an employee communications platform. He is also the founder of ICology (an internal communications podcast), co-creator of The Very Hungry Communicator (a book about the transformation of a hungry communicator), and he also hosts another couple of podcasts, such as the Chuck Chats series with bananatag.

At CommCon, Chuck plans on delivering a talk called “The Mind Matters,” which will delve into cognitive bias in communication. Chuck says that cognitive biases affect how we communicate, what we communicate and the channels we use. Out of the hundreds of biases, Chuck pulled about twelve that affect employee communications. He’ll get into the twelve biases at CommCon to help communicators to work towards eliminating their biases, or at least being aware of them, and then possibly even leveraging them within their effort to communicate better. This sure sounds fascinating to a former Psychology Major!

Then the conversation took us into the differences and similarities between internal and external communications, how podcasting can be an excellent internal comms tool and a career path which led him to specialize in internal comms.  

For tickets and information about CommCon, themed “Communicating Through Chaos,” visit: PrsaOregon.org.

About the guest: Chuck Gose

Chuck is a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. His passion and enthusiasm for the communications profession began early in his career at General Motors and Rolls-Royce, where he became fascinated by the positive impact internal communications can have on a company’s success.

He is the founder of ICology, a resource dedicated to interesting people doing interesting things in the world of internal communications. Chuck also hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. A fresh new episode airs every week and is available wherever you listen to podcasts. ICology is all about starting the conversation about how communicators can do more. Can be more. And usually are more than they realize.

Connect and follow Chuck on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

PRSA Oregon Event: What Recruiters Want

PRSA Oregon Event: What Recruiters Want

What Do Recruiters Want Anyway?

I recently got to be a fly on the wall during the “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in diverse — yet comfortably similar — areas, including: PR, digital marketing, and the footwear/apparel industries.

 

This PR Talk Podcast was recorded live at the event hosted by PRSA Oregon and Portland State University:

What Recruiters Want

Description:

The seasoned recruiters all had interesting insight to bring regarding the following topics:

  • Resumes & Cover letters
  • LinkedIn
  • Tips / Do Not Do’s
  • Soft Skills & Hard Skills
  • Diversity
  • And Much More!

Not only did they bring their experience as recruiters to the table, but they also drew from experience at previous jobs (especially at Nike!), rendering this insight invaluable for anyone who might be looking for a job.

Panelists:

Dan Lee

Dan Lee

Managing Director at PR Talent

Emmy Thomas

Emmy Thomas

Recruiting Manager at Logical Position

Grace Tuss

Grace Tuss

Recruiter for Global Footwear and Apparel Clients at Mathys + Potestio/The Creative Party® (most recently an in-house recruiter at Nike)

Moderator:

The panel was moderated by Erin Merz, Director of Marketing & Communications at PSU’s School of Business and a PRSA Oregon Member.

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

Podcast: Allan Brettman: The Columbian

Podcast: Allan Brettman: The Columbian

Covering Business in The Couve with Allan Brettman

Allan Brettman has been working at newspapers in Portland and SW Washington for more than 30 years. Hailing originally from the Chicago area, he was drawn to the Northwest by its abundance of outdoor recreation opportunities, or as Allan says, “for the same reasons you’d choose a summer camp.”

He began his local newspaper career with the Longview Daily News and then in 2000, joined The Oregonian as the business news reporter in the paper’s Clark County bureau. During his 17-year career with The O, Allan also covered the region’s sports business, digital media and PR industries. Last September, Allan returned to covering SW Washington news as business editor for The Columbian.

During this episode of the PR Talk podcast, Allan and host Amy Rosenberg talk about his time at The O, Vancouver’s status as an up-and-coming area, and a few tips for getting coverage in Vancouver’s hometown paper.

Creating a Digital First News Organization

Amy begins her interview by quoting Therese Bottomly — editor at The Oregonian/OregonLive — who credits Allan with helping The O pivot to become a digital-first news organization. Allan politely deferred, saying it was a team effort that included other O influencers like Steve Woodward, Mike Rogoway, and breaking news editor Karly Imus.

The structural challenges facing the newspaper industry are great, and a shift of that magnitude required lots of experimentation with all the available tools in the digital toolbox, while at the same time, remaining true to traditional news values. Allan said it helped that he was covering the digital landscape at the time and had developed some familiarity with the topic.

 

Vancouver Rising

Things are a bit different at his new home at The Columbian. The print product is still healthy and the paper is working on growing its digital footprint.

Allan was hired as business editor in September 2018 and manages one other dedicated business reporter. Together they cover a growing region that has changed immeasurably since Allan last had the Clark County business beat back in 2000.

The waterfront is currently being redeveloped to include public spaces, restaurants, luxury hotels and condominiums, and other mixed-used offerings. When it’s completed, the area will rival any of Portland’s new neighborhoods. Vancouver also features a growing tech center and a thriving real estate market.

 

Searching for Good, Local Stories

All that growth means there are lots of potential stories to tell, and Allan, and business reporter Anthony Macuk, are always looking for pitches. As Allan tells Amy, if a story has a Clark County or Vancouver angle, and has some news value, the pitch will definitely be considered.

One story Allan thinks is going untold is about the 60,000 people who go from Clark County to Portland every day for work. He thinks there are more stories to be written about Portland companies through the eyes of their Clark County employees.

PR pros with local business-centered pitches can reach out to Allan by email at [email protected]. Anthony Macuk covers everything, but specializes in hi-tech and real estate development. He can be reached at [email protected].

General story ideas can be directed to metro editor Mark Bowder at [email protected]. He’ll know how to divvy out stories to the right Columbian reporters. Sports pitches can go to sports editor, Micah Rice at [email protected]. Amy Libby is digital editor and can be reached at [email protected].

 

Tips for a Good Pitch

Now before you go lighting up all those email addresses, Allan shared a few of tips he’d like PR pros to consider before contacting a Columbian reporter.

  • Ideally, PR pros will have a relationship with a reporter, know the kinds of stories they’re looking for and reach out directly with a pitch. If that’s not the case, try contacting an editor first. Do not shop a story around to multiple reporters.
  • People can feel free to email or phone Allan with story ideas but he wants them to put some thought into their pitches first. So write it all down before you pick up the phone.
  • If you email your pitch first, Allan would appreciate a courtesy phone call with a heads-up. One of his biggest news stories of the year came through this way.  
  • It’s also important that your news releases are 100% accurate, especially with name spellings.
  • And of course, Alan recommends getting a Columbian subscription so you can get familiar with the publication to know exactly what stories they cover.

 

Subscribe to PR Talk Podcast

Allan and Amy talked about much more during their conversation, including his favorite stories during his time at the Oregonian, the biggest business news to hit Vancouver in years, and his PR pro pet peeves.

Click through to hear the whole interview, or subscribe to PR Talk podcast on Stitcher, iTunes, or the Google Play store.

About the guest: Allan Brettman

Allan Brettman is a detail-focused journalist with creative edge recognized for developing, honing and delivering inventive, quality content, strengthening brand and engaging diverse audiences. He is currently the Business Editor at The Columbian and spent 17 years at The Oregonian after 12 years at The Daily News in Longview, Washington.

 

Connect and follow Allan on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

SEMpdx Event: What’s New for 2019 in Digital Marketing

SEMpdx Event: What’s New for 2019 in Digital Marketing

I recently attended SEMpdx’s monthly educational event featuring a panel of digital marketing experts. They were tasked with providing insight into what is new (or will be new) in digital marketing for 2019.

As we have done previously when we think a topic may fit our PR Talk audience, we record it.

If you can’t tell, we are focusing PR Talk on digital marketing with the Engage Conference coming up on March 7th & 8th, where Amy will be speaking about Digital PR.

This PR Talk Podcast was recorded live at SEMpdx’s:

What’s New for 2019 in Digital Marketing Panel

Description:

Expert SEMpdx panel featuring a Q&A discussion on What’s New for 2019 in Digital Marketing.

Panelists:

Anna Hutson

Anna Hutson

Founder & CEO, Avenue

Kevin Getch

Kevin Getch

Founder & Lead SEO, Webfor

Scott Hendison

Scott Hendison

Founder, Search Commander, Inc.

Ryan Campbell

Ryan Campbell

Assoc Director Demand Gen, Obility

Caleb Donegan

Caleb Donegan

VP of Digital, Vacasa

Moderator:

Matthew Brown
Consultant, SEMpdx Advisory Board Member

 

Questions discussed during the event include:

What changed in 2018? What did 2018 teach you for 2019?

How did Google’s changes in 2018 effect SEO and Paid Search for B2B industries?

Managing a big enterprise client, did you have an advantage in 2018?

Do you need more content to perform well in specific industries (recipes given as an example)?

As agency owners, how would you change the mix of what you offer your clients in 2019?

What is quality content?

How will the technical elements of SEO matter in 2019?

In regards to schema mark-up, should you mark-up all that you can or just specific things?

Should you delete old content (blog posts) on your site?

What Google My Business (GMB) and local SEO stuff should we know about?

What is your prediction for voice search and the written word in regards to voice search?

How will website privacy impact 2019?

What will Bing do in 2019?

Share something new and improved for 2019 that you are excited about (tools, blogs, etc.)?

Do you have insights on email marketing and SEO podcasts to listen to?

 

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.