“PR is the best money we’ve spent on marketing period. We landed a ton of business directly from the article and are still getting calls!”
– John Ganey, Co-CEO of Logical Position
Clients and prospective clients often ask us how we can measure the results of PR campaigns. Of course there are a ton of variables to take into account when answering this question. The first response is…it depends. It depends on what is important to each client, it depends on what we are measuring, it depends how we are measuring success, it depends on sales cycles, it depends, it depends, it depends…
Our client Logical Position was featured on the cover of the Business section of the Oregonian last week and as a digital marketing firm they have sophisticated analytic and track conversions thoroughly. So when their feature article hit, they not only got congratulatory calls from family, friends and associates, but also many inbound client inquiries that they can directly attribute to our Public Relations efforts. It is too early to have a direct ROI from this one article, but we will (and no doubt publish a case study to prove it).
Check out the Logical Position Oregonian feature for yourself.