As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed.

One of the best pitching tips I ever received was from Christina Williams at Sustainable Business Oregon. She said “business press loves numbers.” Apparently I have really taken this to heart. Nearly every business pitch I create leverages some kind of percentage, statistic or number. Oftentimes gathering this information, viewing the facts strategically and ultimately relaying them in an understandable manner takes a lot of creativity.

I thank my clients who get that math is a necessary evil in PR. Without their help I would not have any business news to pitch! These articles are examples of how PR and math mesh:

Remodeler’s confidence growing; in Portland, jobs are bigger, but fewer – published in The Oregonian and featuring the Tour of Remodeled Homes.


Multiple offers: In seller’s market, buyers vie for attention while sellers struggle to choose – published in The Oregonian and featuring Windermere Cronin & Caplan Real Estate Group, Inc. and Clackamas Federal Credit Union.

Search engine marketing gains speed in Portland – published in The Oregonian and featuring SearchFest and SEMpdx.


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Amy Rosenberg
Founder and President at Veracity
Writer. Podcaster. Press Friend. Hand Holder.