Veracity Marketing Blog
AI Strategy in Your PR Software with Cision’s Antony Cousins
Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.
Where to Watch While Working
I had a dilemma. Where should I watch the NCAA Men's Basketball Tournament (otherwise know as March Madness, but there is some stipulation about using that term...kind of like not saying Super Bowl...opps, I just used both)...I digress, let me start again. Where...
When to Respond to HARO Posts
Make sure you are going to reach a target audience in a quality outlet before putting forth too much effort.
Catching them Hook, Line & Sinker with Blog Posts
What’s the perfect length, ideal structure and must have elements of a blog post? Here’s a list:
Rooftop Networking Tips
By now SEMpdx's Rooftop Networking Party has built enough of a reputation for a periphery blog post about it...so here goes: Top 12 Tips for a Successful SEMpdx Rooftop Networking Party: 1. Go to the Right Rooftop This is the six annual rooftop party, but the second...
Making Your Own Luck
If you read the blog post about how we decided to change the company name to Veracity, you might have noticed that I’m a bit of a Hemingway freak. In the post I mentioned that I would explore how themes of luck and discipline, which are consistently used in his...
How 4 Years As A Realtor Helps Me Be A Killer Business Owner.
While deciding if marketing was right for me, I become a realtor for 4 years. Every day I thank myself for taking the leap into a career that I knew nothing about. Even though it led me to recognize marketing as my true path, my time spent as a realtor shaped how I...
Top Content from SMX Advanced 2014
There are always a ton of informative presentations and resources presented at SMX Advanced each year. As a six year veteran [I had lost track until seeing a birthday cake for Bing, the year they announced Live Search was re-branding to Bing was the second year I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Control the Conversation
Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Welcome to Veracity
One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...
Woman, Hear Me ROAR!!!
In the wake of Equal Pay Day I realized that my fanatic refusal to accept any additional professional recognition or help for simply being a woman might not be a feminist move at all. In fact, it might be anti-feminist. I identify with the women’s movement to the...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...
Case Study: Breaking Into a New Market
Market leader develops new niche at industry’s biggest event.
Portlandia You’re On Our List For “America’s Favorite Cities”
Last year Travel + Leisure featured Portland on their "America's Favorite Cities" list. This year author Katrina Hunt is doing a spin off with an interesting twist. Hunt is featuring the winners and losers in Travel + Leisure's ever-popular "Attractive Locals"...
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
What’s Next in Fashion eCommerce?
Last week’s SEMpdx event focused on a panel discussion that highlighted what is next in the fashion eCommerce realm. The event featured a variety of thought leaders to bring the audience a very interactive and engaging experience. SEMpdx and FashionNXT joined forces...
Every “seed” needs watering, pitching stories with the big picture in mind
Today anything can be “newsworthy” but what the Oregon Business magazine values is — how you can tie in your news peg to illustrate a larger trend, what is the big picture here? As the magazine’s editor, Linda Baker, stated “journalism is in a state of flux — it is...
Portland Creative List
We recently created a profile at Portland Creative List and have already received a few RFP type requests. Please see our listing at: http://www.portlandcreativelist.com/veracity/
The Oregonian’s New Era of Digital Journalism Will Officially Take Place Tomorrow
The ability to keep track of new “news” is becoming more and more like blinking your eyes — as soon as you blink a new story is on your plate. The Oregonian realizes this and rather than disregarding the digital transition or simply ignoring it they are integrating it...
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
1859 Magazine Interview
The President of SEMpdx, and Rosenberg Marketing's CEO, recently helped our friends at 1859 Magazine with a story on social media, specifically Twitter. Here is a scan of the hard copy article about Twitter in Oregon and a link to the "Extended Interview" on...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...
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