Exposure and promotion brings 258% increase in sales
Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its release.
The campaign resulted in many successes; however one earned media placement enabled us to very specifically measure the results. The Fruit Patés were featured in Cooking Light magazine (valued at nearly $100,000 in calculated publicity value) and CookingLight.com. The placement included a discount exclusively for Cooking Light readers. This specific, trackable discount provided us with the ability to partially measure the impact of the coverage. OGS realized a minimum 258% increase in sales during the promotion. Valuable product and brand exposure as well as additional sales without the provided discount were also realized as a result of this campaign.