Veracity Marketing Blog

My Boyfriend, ChatGPT: Making AI Work for PR (and Everything Else)
A candid take on using AI as a creative partner, from playful beginnings to practical wins in writing, editing and strategy.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships
Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.
![Talking Digital PR with Domenica D’Ottavio [Podcast]](https://www.veracityagency.com/wp-content/uploads/Domenica-DOttavio-800x600-1.jpg)
Talking Digital PR with Domenica D’Ottavio [Podcast]
Topics include why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations
Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership
![Pitching TV Coverage Via Satellite with Doug Simon [Podcast]](https://www.veracityagency.com/wp-content/uploads/Doug-Simon-800x600-1.jpg)
Pitching TV Coverage Via Satellite with Doug Simon [Podcast]
PR Talk podcast discusses the mechanics of satellite media tours and their effectiveness as the pandemic has limited in-person interviews.
![The Management Side of Content with Jessica Lawlor [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jessica-Lawlor-800x600-1.jpg)
The Management Side of Content with Jessica Lawlor [Podcast]
In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.

Community Relations: An Essential Tool in Your Communications Kit
Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.
![The Trifecta to Owning Your Industry with John Hall [Podcast]](https://www.veracityagency.com/wp-content/uploads/John-Hall-800x600-1.jpg)
The Trifecta to Owning Your Industry with John Hall [Podcast]
Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
![How to Beat Speech Anxiety with Carmie McCook [Podcast]](https://www.veracityagency.com/wp-content/uploads/Carmie-McCook-800x600-1.jpg)
How to Beat Speech Anxiety with Carmie McCook [Podcast]
Whether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating.

Why PR and Marketing Should Always Collaborate
Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR
![How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]](https://www.veracityagency.com/wp-content/uploads/Deirdre-Breakenridge-800x600-1.jpg)
How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]
We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it.

What Every Blog Post Needs
There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?
![Faster Than Normal PR with Peter Shankman [Podcast]](https://www.veracityagency.com/wp-content/uploads/Peter-Shankman-800x600-1.jpg)
Faster Than Normal PR with Peter Shankman [Podcast]
Peter Shankman talks about PR as a career with ADHD, tips to harness the power of ADHD, how PR people can strengthen relationships with the media.

Skeptical About Thought Leadership?
Business leaders should also be thought leaders as it adds a human element, provides a platform to share knowledge and ideas, and more.
![Exceptional Content Marketing with Anna Hrach [Podcast]](https://www.veracityagency.com/wp-content/uploads/Anna-Hrach-800x600-1.jpg)
Exceptional Content Marketing with Anna Hrach [Podcast]
Anna Hrach talks about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more.

Digital PR Dictionary
Links, Domain Authority, SEO PR…What Does It All Mean?
![Getting Unstuck with Dr. Charles [Podcast]](https://www.veracityagency.com/wp-content/uploads/Getting-Unstuck-with-Dr-Charles-800x600-1.jpg)
Getting Unstuck with Dr. Charles [Podcast]
Amy talks with Dr. Charles about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader.

Why You Need to Create an Effective Content Marketing Strategy
Utilizing your team to create a winning content marketing strategy. Plus four steps to consider as you begin developing your own content strategy.
![Stress Awareness Month: a PR Talk Compilation [Podcast]](https://www.veracityagency.com/wp-content/uploads/Stress-Awareness-Month-800x600-1.jpg)
Stress Awareness Month: a PR Talk Compilation [Podcast]
Sheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast.

Here’s How Public Relations Can Help Your Website
PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.

Frequently Asked Questions (FAQ)
There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!

PR Freelancer/Contractor
PR freelance opportunity for ongoing, permanent work with a steady workflow & payment on a part-time contract basis.
![A Modern PR Interview with Amy Rosenberg [Podcast]](https://www.veracityagency.com/wp-content/uploads/Modern-PR-Interview-800x600-2.jpg)
A Modern PR Interview with Amy Rosenberg [Podcast]
PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.

Public Relations Isn’t Just for Red Carpets
Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.