The Management Side of Content with Jessica Lawlor [Podcast]

The Management Side of Content with Jessica Lawlor [Podcast]

by | Jul 14, 2021 | Content Marketing, Digital PR, Podcast, Public Relations

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic.

Jessica is the founder of communications agency, Jessica Lawlor & Company (JL&Co.) and is a sought-after writer, speaker and personal branding expert. One of her agency’s long term-clients happens to be the PR media database software, Muck Rack. Under this capacity Jessica serves as Muck Rack’s content manager, which means she decides which contributed articles submitted to her by outside sources will make it onto Muck Rack’s website and social media channels.

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The Role of a Content Manager

Jessica helped us understand what a content manager does. More than just developing and writing content, like most content managers, the role encompasses a broad range of management responsibilities. Working from a platform of “big picture thinking,” content managers help organizations build their brands. That means on any given day they might be focused on strategizing, planning, hiring, leading and marketing. Of course, the role also includes placing live content and then tracking performance and outcomes.

 

What Impacts Content

No more evident than during the COVID-19 pandemic, content management is ever-changing. Initial thinking in the field was that the pandemic would cause a hard stop to content and content marketing. Instead, Jessica realized that since most people were stuck at home, their demand for meaningful content would be greater than ever. In fact, during the pandemic her clients’ needs grew, plus she was able to add new clients.

Another change Jessica has noticed resulting from COVID-19 is the continuation of remote work. It has influenced the focus of content and what resonates with an audience. The important point, Jessica emphasizes, is to stay on top of what’s happening whether on a local, national or international scale because it will impact the direction of your content.

 

Pitching Tips for PR Pros

With a solid base of experience, Jessica has some excellent tips for successful media pitching. In addition to keeping the pitch short and to the point with a sample headline, she offers these keys to success:

  1. Do your homework. Know what kind of content the media platform likes.
  2. Target the pitch with a specific angle and audience in mind. 
  3. Find the unique hook in your story; something that hasn’t been covered before.

Personally, Jessica says that she prefers receiving a pitch rather than a full article. From a pitch, she can advise the PR person about the best angle to take or give straightforward feedback about why she can’t use the content.

 

The Key to Writing a Good Pitch

Crafting a good pitch takes practice. Jessica advises listeners to write “messy” first drafts; which are brain dumps to get your thoughts on paper to avoid writer’s block. Once you’ve done that, then go back and fine-tune: condense copy, make sure ideas flow, fix any errors and double-check AP style. Another piece of advice she offers is to check copy closely for duplicate words or unnecessary words, such as “that.” When you submit clean, tight copy, it is much more likely to capture the media’s attention.

Listen to the podcast to hear Amy and Jessica talk more about sending pitches and getting organized as well as Jessica’s career story. Don’t miss it!

 

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You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Jessica Lawlor

Jessica Lawlor is the president and CEO of Jessica Lawlor & Company, a boutique communications agency focused on content management, content creation and public relations. Jessica’s an accomplished writer, speaker and personal branding expert in the Philadelphia area. She has been featured on Entrepreneur.com, Business News Daily, The Penny Hoarder and more. Her writing has been published on various websites including Ragan’s PR Daily, Muck Rack, The Write Life, The Penny Hoarder, SpinSucks.com, Mediabistro, Business Insider and AOL Jobs.

Connect and follow Jessica on social media:

Jessica Lawlor on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

The Trifecta to Owning Your Industry with John Hall [Podcast]

The Trifecta to Owning Your Industry with John Hall [Podcast]

by | Jun 30, 2021 | Content Marketing, Digital Marketing, Digital PR, Podcast, Public Relations, SEO, Thought Leadership

On this week’s episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

John is the Co-founder of Calendar.com, author of “Top of Mind,” strategic advisor to Relevance Media group and columnist for Forbes and Inc.

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Time Boxing as the Number One Time Hack

John understands the important role that time management plays in work-life balance and he even founded a company based around this insight. Calendar.com helps users organize their schedules and allocate periods of time to specific projects. Its analytics tool tracks time spent for analyzing and tweaking what isn’t working.

John’s most important time management hack is time-boxing, which is rated number one among the 100 most productive habits. By blocking out specific portions of time to accomplish tasks and projects, we can become thoughtful and goal-oriented with time.

John says that reflecting back on previous weekly schedules is just as important. Did you take too much time on project X? Do you need to add more breaks? John is a strong believer in taking mental breaks throughout the day to completely remove yourself from work in order to come back even stronger once that break is over. 

Amy adds that it’s probably best to not start your day by checking emails because that causes you to go down a rabbit hole and lose control of your time and schedule. 

 

Content Alignment Strategy AKA the Trifecta

John recommends you use his content alignment strategy which combines thought leadership, SEO and PR in order to own your industry. He points out that it’s pretty hard to do good public relations without thought leadership which, in turn, will help Google recognize your company and therefore improve your SEO. 

It’s one thing to have a good product and employees, but you must also be a leader, provide relevant information and earn trust. In a nutshell, thought leadership aims to bring customers to you when they are in need of something you provide, which fuels PR. From there, Google will notice your media relevance, increasing your SEO. 

 

Credibility Versus Influence

John says there are three categories your company or an individual can land in: 

  1. Perception of Influence – A few articles have name-dropped your company.
  2. True Influence – People change their behavior based on what your company is telling them.
  3. Credibility – There are many articles mentioning your business, you are producing good content, and are respected. 

Each category can be ideal depending on what level your company falls under. For example, John says startups usually land in the perception of influence category because they are new to the industry and can’t become credible in one day. They work their way toward influence and credibility. 

 

The Difference Between Evolved and Traditional PR

Amy and John also discussed what hiring an evolved PR firm means. They agreed that old models of PR may still be helpful, but are going away in terms of that being the firm’s only methods. Media placements used to be everything, then content was considered king, then distribution, but in today’s world you need the right traffic at the right time. 

For firms to be considered evolved, John tells Amy that they must provide clear deliverables when working under retainer, have realistic service fees and be willing to partner with other firms that have specific expertises in order to do right by the client. Amy calls this “PR-to-PR.”

Amy and John discuss much more in the full episode including industry standards for thought leadership, the hub and spoke model for completing the trifecta and what clients are expecting out of PR firms. Listen now to take the next step to owning your industry!

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: John Hall

John is the Co-founder of Calendar.com with a passion for helping people take care of the most precious assets we have: our time and relationships. He is also a PR/SEO/Thought Leadership strategist that can give an honest assessment of what you can do better to become more of a leader in your industry. He wrote a book called “Top of Mind” and does a lot of speaking on helping people build trust and engage the people that matter to them most. Additionally, John writes a weekly column in Forbes and Inc, contributes to the Harvard Business Review, Lifehack, Mashable, Fast Company and more.

Connect and follow John on social media:

John Hall on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

How to Beat Speech Anxiety with Carmie McCook [Podcast]

How to Beat Speech Anxiety with Carmie McCook [Podcast]

by | Jun 16, 2021 | Podcast, Public Relations

Palms Sweaty, Knees Weak, Arms Heavy…How to Beat Speech Anxiety with Carmie McCook

Whether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn’t work, how can we successfully beat speech anxiety?

On today’s episode of the PR Talk podcast, Amy sits down with Executive Communications Coach Carmie McCook. She emphasizes why speaking well is an important career booster, gives tips for easing on-stage nerves, and shares how she built her confidence over the years.

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A Slow Moving Boat, Not a Train

Carmie says she was shy as a little girl and didn’t have the best childhood or support system. Her father was extremely negative and regularly pointed out her flaws, so she felt undeserving and had low confidence. It wasn’t until the 6th grade that anyone used her name and the word “amazing” in the same sentence. Carmie’s teacher had encouraged her to answer questions in class and show the world what she had to offer. So, Carmie said she became a little bit of an actress and started to speak and act as confidently as her teacher did. She helped her peers with their student government campaigns and received tons of praise for her talents.

Saying “she was a slow-moving boat, not a train,” Carmie’s confidence steadily grew but she didn’t become a public speaking coach overnight. Going to college for broadcast communications at Georgia State, Carmie tried her hand at being a journalist. While it ended up not being the job for her, it led her to produce commercials and prep CEOs for their lines on camera. Today she trains clients from all over the world to overcome their fears and become excellent public speakers.

 

Most Common Mistakes 

Carmie has seen her fair share of public speaking slip-ups, but notes the three most important things to avoid when giving a speech.

  1. Lack of energy – Nobody wants to listen to a monotone presentation. If the presenter looks bored, the audience will get bored.
  2. Writing a script – Reading off a sheet of paper may feel safer when in front of an audience, but it ruins the connection aspect which will lessen the impact of your speech.
  3. Over-explaining – You don’t want your audience to lose interest because you rambled too long. Leave room for questions at the end for further discussion.

Amy points out that today a lot of speeches must be done virtually and asks Carmie what mistakes she’s seen on Zoom lately. Carmie says the list goes on…

  1. Poor lighting – Be sure to find front-facing lighting and avoid shadows across your face.
  2. Bad camera angles – Don’t look down at the camera, make sure to raise it up so you can stand tall and not slouch down.
  3. Distracting backgrounds – Prepare your background so it’s clean and simple.
  4. Slack clothing – Would you wear that to the office? No? Then change into something more professional.

 

Put Your Best Foot Forward and Keep it Out of Your Mouth 

It’s clear that speech anxiety can get the best of us and mistakes can easily be made, so Amy asked Carmie what tips she has for getting over public speaking nerves. Carmie first emphasizes that we need to act natural and be honest above all else, but adds a few tips to keep in mind.

  1. Calm down
  2. Stop comparing yourself to others
  3. Focus on the things you can do and not what you can’t 
  4. Less is best

When you’re on stage or in front of a camera and realize you are rambling a bit, just stop, admit you could explain your point more simply, smile and go on. If you completely blank out in the middle of your sentence, just say that you lost your train of thought and hopefully you can find it later on, laugh and go on. No one expects a speaker to be perfect, we are all human and everyone makes mistakes. 

 

An Investment in Public Speaking is An Investment in Your Future Career

So now that we know how to beat speech anxiety, Amy wanted to learn how speaker training and purposeful storytelling affect the bottom line. Carmie explained that communication and connection lead to sales. Your company could have the best product on the market, but if you can’t connect or relate to your customers, you won’t be successful. Carmie says she likes to live by this quote by Warren Buffet: “If you learn to communicate clearly and succinctly, I guarantee you will make at least 50% more in your lifetime.” 

Amy and Carmie also discuss the differences between media interviews versus public speaking engagements, how to prepare for a speech and give more tips to build confidence. Listen to the full episode to invest in your future career! 

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Carmie McCook

Carmie McCook is an internationally respected public speaking and media interview expert. She has taught thousands of business professionals and other individuals how to become more dynamic, engaging, and persuasive speakers for any media interview, B2B presentation, or public speaking event. Using her techniques, Carmie’s clients have won major competitive contracts, launched new products globally, received promotions, secured funding, handled tough questions from TV reporters, appeared on news programs, responded credibly in crisis situations, and enjoyed standing ovations after giving a speech.

Connect and follow Carmie on social media:

Carmie McCook on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]

How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge [Podcast]

by | Jun 2, 2021 | Podcast, Public Relations

We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action.

Deirdre is the CEO of Pure Performance Communications and author of seven books, most recently “Answers for Ethical Marketers,” which is part of her “answer” book series for communicators. She also took on a 52+ week research journey and passion project to build a model to address the disconnect in intergenerational communications. More on that later.

If you want to know more about ethical decision making, but don’t know how to address it, you’re in luck. Amy asked Deirdre a slew of questions about ethics, including: how to evaluate ethical behavior in the office, what to do when you’ve made a mistake and much more!

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The Frequent Ethical Dilemma

Deirdre tells Amy that the inspiration for her latest book came from the influx of questions fellow communicators were sending her about ethics. The most common questions were:

“What do I do when I feel something’s not right, but don’t want to speak up because I might lose my job?”, “Who holds ethical responsibility in a corporation?” and “How do I tell a peer that they aren’t moving forward with the best judgement?”

In order to answer any of these questions, Deidre says we need to step back, rethink and gain perspective from those we admire. We cannot give into pressure to react too quickly.

But first it might help us to understand how breakdowns in ethical behavior originate. Stress, groupthink and new scenarios that we never imagined would happen are all triggers. Deirdre’s advice under these circumstances is to step back, rethink and gain perspective from those we admire. We cannot give into pressure to react too quickly. 

Deidre’s advice to those faced with values that misalign with just one person is to try moving into a new team or department within the company. If the problem is larger than that, reevaluate if you belong. Don’t compromise your integrity or your reputation as a professional by remaining in an organization that doesn’t act in ways you agree with.

 

Follow the Voice of your Inner GPS

We all have an inner ethics GPS with us at all times. It’s that little voice inside that tells you right from wrong. The classic devil and angel sitting on our shoulders advising us what to do. However, overwhelm and stress can take us away from our values. It takes work, but we need to tap into our gut or “GPS” to be aware of our feelings. Deidre talks about how self care can lead to clarity in our ethics. This can be simply taking deep breaths, doing some yoga or reading a book. Focusing on self care can help you gauge what a situation is and how to handle it.

 

30 Second Value Challenge

Amy and Deidre talked about how professionals should be able to define and share their personal values in 30 seconds. Similar to the elevator pitch that we were taught in college. Keep your values in the forefront of your mind to gut check against work situations. Ethics and values start with you! Before you can follow a company’s ethics, you must follow your own. 

 

Deirdre’s FEEL First Model

Towards the end of the conversation about ethics, Amy wanted to learn about Deirdre’s FEEL first model, which stands for: “Face your Fears, engage with Empathy, use Ethics and good judgment and unleash the Love of your mission across communication channels.” Deidre tells Amy that if you feel first, you will be much more likely to tune into what somebody else is feeling. Communicators prioritize relationships, so put a lens of FEEL at every touchpoint to obtain a much deeper relationship with your customers. Go to feelfirsttest.com to take Deidre’s 32 questions FEEL test to learn what exercises you can do to prioritize feelings and love. 

 

FEEL

Deirdre also wrote a children’s book called “A Whisper from Noelle” which helps parents and their kids explore feelings together. Go to awhisperfromnoelle.com to learn more.

Amy and Deirdre touched on so many other important topics relating to ethics including how to navigate a new job with ethics that oppose your own and what to do when you’ve made an ethical mistake. Don’t miss out on a conversation that could help you protect your integrity and reputation!

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Deirdre Breakenridge

Deirdre has been a career-long storyteller working with professionals to ignite their communication, lead pressing media conversations, and build relationships resulting in business impact. As a PR and marketing strategist and CEO of Pure Performance Communications, her focus is strategic planning and relationship building that results in business impact. She has launched marketing and PR programs (from Fortune 500 to startups) delivering creative, passionate and bold stories that help brands and their thought leaders to be seen and heard and to build genuine relationships with their stakeholder groups. Her current passion project is the FEEL First model that bridges the communication gap between business leaders and millennials. Check out more of her work at deirdrebreakenridge.com.

Connect and follow Deirdre on social media:

Deirdre Breakenridge on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Faster Than Normal PR with Peter Shankman [Podcast]

Faster Than Normal PR with Peter Shankman [Podcast]

by | May 19, 2021 | Podcast, Public Relations

In the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for people with ADHD, tips to harness the power of ADHD, how PR people can serve and strengthen relationships with the media, and more.

Peter Shankman is the founder of the PR tool HARO (Help A Reporter Out) which he sold to Cision 11 years ago. Today Peter is an author of five books, host of the Faster Than Normal Podcast, entrepreneur, keynote speaker, and leader of the ShankMinds Breakthrough Network.

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Here are some highlights from the conversation, be sure to listen for more details and insight:

 

2:00 – Is there a high prevalence of PR people with ADHD?

Definitely a high prevalence of creative types that are neuro a-typical or neurodiverse.

 

3:10 – Is PR a good industry for people with ADHD?

Peter believes you should find something that you are good at and that interests you. To allow that to guide your path as the more you enjoy something, the less your ADHD will hinder you…in fact, it can help.

 

4:00 – Tips for how to harness the power of ADHD

Focus on the good parts. Peter provides examples of what works for him, how he does them and how he works to improve himself. For example, he created HARO on a 5-hour flight to NY! He recommends setting up rules to eliminate the things that get in your way or trip you up. Here are some of the things Peter does:

  • Exercise (every single day!) – to get the good chemicals producing
  • Eliminate choice – clothing as an example
  • Aware of what he eats – helps him have a better day (eat like crap, feel like crap)
  • Show up early – then you don’t have to rush
  • Standing and walking meetings – get more creativity

 

8:40 – How to take the concept of choice into your workday and keep the distractions away

Peter says it is all about being organized and scheduled. To schedule specific time for creativity (brainstorming, writing, etc.) and understand yourself to understand how you work. And when you need to be focused to be diligent about it and shut the distractions off or put them away (e.g that phone or other device).

 

12:26 – How did you get so disciplined?

Peter learned about ADHD and how to handle it. This is why he developed rules for himself, alternatively, he could not put in the rules or not follow the rules and get nothing done. 

 

15:25 – How can PR people serve and strengthen relationships with media?

Understand that they [the media] are busy and helping them do their jobs by giving them what they need, when they need it. Reporters look for publicists who are willing to go the extra mile. HARO started because he’d email reporters and ask how he can help. How can you benefit someone else?

 

16:57 – What is coming up for Shankminds?

Check out http://www.shankminds.com/

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Peter Shankman

The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer economy. He is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder.)

Connect and follow Peter on social media:

Michael Cottam technical seo consultant

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Exceptional Content Marketing with Anna Hrach [Podcast]

Exceptional Content Marketing with Anna Hrach [Podcast]

by | May 5, 2021 | Content Marketing, Podcast

In the latest episode of the PR Talk podcast, Amy talks with Anna Hrach about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more.

Anna Hrach is a Content Strategist at Convince & Convert, an occasional host of the Social Pros Podcast, a highly-rated speaker, and recognized as one of the 50 Influential Women in Content Marketing.

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Here are some highlights from the conversation, be sure to listen for more details and insight:

 

2:22 – How Anna became a content marketer

 

3:20 – What makes great content?

Anna talks about the criteria they use at Convince & Convert, that the content must be utility-based (see Jay Baer’s book Youtility). It must be something people actually want or need and is helpful to them. But it also needs to help you reach your business goals and your audience reach their goals.

 

6:36 – A lot of content marketing is providing free advice. How do you reach your business goals by providing free advice?

Providing valuable advice builds trust and building trust is becoming the #1 barometer of a successful brand. Trust is why people choose a specific brand over another, but trust has to be built over time.

 

8:03 – How do you measure content marketing results?

There are many tools to measure the hundreds of metrics that can be associated with content marketing, but you need to measure what matters. Start by figuring out what matters to you (or your business) most and measure that. Look at the intent of the piece of content (what are you trying to accomplish by producing it), what metrics align to that intent (shares, downloads, sales inquiries) and then you can get an idea of how it is performing.

 

9:15 – What role does PR have in Content Marketing and vice versa?

Anna talks about the concept of “surround marketing” and how more content is being created than ever before, which causes lots of noise. Surround marketing is the concept that content should be coming from everywhere which includes media and public relations. PR can work with the content marketing team to place content and the content marketing team can support PR.

 

11:37 – How do we repurpose content (w/o duplicate content concerns)?

In regards to duplicate content concerns, Anna says that content can be quite similar if used in different places, that Google is smart enough to understand when we are varying content to a specific channel or audience. You should be modifying your content for your diverse audiences anyways and if you do that, you should be fine. See this video for more:

 

15:22 – What do you think about syndicated sites (like Business2Communty)?

Syndicating can be helpful if it helps you reach your audience effectively. Will it reach a different (or bigger potentially) audience? In PR terms, you can think of it like it getting picked up on the wire (AP type wire, not a PR distribution wire).

 

16:43 – How do you get started in Content Marketing?

Start with strategy (who you are targeting and why), then key messages you want to communicate. But you must set content creation parameters as constraints breed creativity. Then you set your strategy in motion instead of producing “random acts of content.”

 

18:26 – What do you mean by “constraints breed creativity?”

It is really hard to brainstorm good ideas or be creative when you have no direction. When you give people the world you get crickets, that giving directions (layers and constraints) will really help people get going.

 

19:45 – What do we do after we have created something we are proud of (the marketing part of content marketing)?

You have to distribute the content after you have created it. You can’t just count on SEO or simply putting out on your blog. You need to use your various marketing changes like social media, emails and newsletters and use content atomization (the act of taking one big piece of content and spinning it into smaller bite-size pieces of content). Share those smaller pieces across your diverse marketing channels. Anna strives to use the 1:8 rule which means you should be able to get eight smaller bits of content out of one big piece).

Sounds a lot like maximizing in PR doesn’t it?

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Anna Hrach

Anna is a content strategist at Convince & Convert, a host of the Social Pros Podcast and ranked one of the Top 50 Most Influential Women in Content Marketing. She is also a frequent speaker (including Portland’s Engage Conference).

Connect and follow Anna on social media:

Anna Hrach on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.