SEO Articles

Blog posts, article and podcasts about Search Engine Optimization (SEO)

At Veracity much of our PR work directly benefits SEO efforts. A critical element of SEO is links coming from authoritative websites. Many public relations activies — including media relations, thought leadership and expert positioniong — create content and stories placed in high authority media sites.

Structured Content and AI Visibility: Why Clear Writing Now Shapes AI Answers

Structured content helps AI understand, summarize, and surface your brand. See why clear writing now plays a bigger role in AI visibility.

My Boyfriend, ChatGPT: Making AI Work for PR (and Everything Else)

A candid take on using AI as a creative partner, from playful beginnings to practical wins in writing, editing and strategy.

Massive Google Document Leak Signals Increasing Role of Communications in SEO

Amy shares her insights from a recent leak of a Google document revealing crucial strategies for communicators to enhance SEO outcomes.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

My Boyfriend, ChatGPT: Making AI Work for PR (and Everything Else)

A candid take on using AI as a creative partner, from playful beginnings to practical wins in writing, editing and strategy.

Massive Google Document Leak Signals Increasing Role of Communications in SEO

Amy shares her insights from a recent leak of a Google document revealing crucial strategies for communicators to enhance SEO outcomes.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

2022 PR Talk Predictions [Podcast]

Featuring Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook.

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

How To Be Okay Sucking At Stuff with Mary Davies [Podcast]

Amy is joined by Mary Davies as they chat about insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

The Trifecta to Owning Your Industry with John Hall [Podcast]

Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.

Digital PR Dictionary

Links, Domain Authority, SEO PR…What Does It All Mean?

Here’s How Public Relations Can Help Your Website

PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.

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