On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it’s hard.
Remembering Other DEI Dimensions
Amy sets the tone for her conversation with Dr. Felicia Blow by asking her about a Muck Rack blog post in which she outlined how businesses need to prioritize all the varying dimensions of diversity, including: ability, economic status, education, age and more, as the tightening of the workforce continues. This shift in priorities means that CEOs will need to communicate to all audience dimensions effectively, Dr. Blow explained in response to Amy’s question, highlighting that businesses can improve relationships by leveraging the PR practitioner’s ability to deeply understand constituents.
Bringing Value Beyond Transactions
The two went on to discuss how communicators don’t simply sell a product, they “do the hard thing” by bringing long-term value to a company. By understanding both their audience and the business, the PR pro’s strength involves engaging both sides while following a set of rules. The PRSA code of ethics ensures businesses operate in an honest and transparent manner — free from harmful practices or misleading messaging — which ultimately builds trust.
Doing The Hard Thing
Dr. Blow reminds us that effective communication involves continual learning and growth to connect with individuals across all dimensions of diversity. In addition to honesty and conducting thorough research, maintaining a fresh perspective is another challenging aspect of communication, especially in an ever-evolving industry where correct language and proper actions constantly change. In today’s “cancel culture,” where people can be quickly judged and criticized for ignorance, it’s even more crucial to dig deeper into DEI practices and continually ask questions (aka, doing the hard thing). A PR pro can provide a team with the right resources for this landscape.
Tune in now to discover more about the challenging aspects of PR work, including measurement. Also mentioned in the episode was PRSA’s new book: “75 Years of Impact and Influence: People, Places and Moments In Public Relations History,” which dives into the evolution of PR efforts over the past 75 years. It’s worth checking out!
About the Guest: Dr. Felicia Blow
Dr. Felicia Blow, APR, is an award-winning leader with extensive organizational, fundraising, strategic planning, leadership and management experience. With a 30-year career, Dr. Blow has taken on several leadership roles within PRSA. Before serving as chair in 2022, she served as chair-elect in 2021. She is an active member of Alpha Kappa Alpha Sorority, Inc., and numerous other business, economic development, and community service organizations. She earned her bachelor’s degree in mass media arts from Hampton University, her master’s in business administration from Strayer University, and her doctorate in higher education administration from Old Dominion University.
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This episode of PR Talk is brought to you by PRSA Oregon
Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.