Podcast: Jeff Graubard: The Other Agency

Podcast: Jeff Graubard: The Other Agency

Jeff Graubard: Why Being “The Other Agency” is His Perfect Fit

 

Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. The name was also a nod to the unique business niche Jeff had carved out working with major corporations like Wal-Mart, Verizon and the four major professional sports leagues. As we come to find out in this episode of the PR Talk podcast, Jeff’s experience as an older professional in the youth-centric world of marketing and public relations also gives his agency something of an outsider’s point of view.

The Other Agency Concept

As Jeff explains to PR Talk host Amy Rosenberg, he believes there’s a place for every agency model in the business world. While larger agencies are well-suited to handle the broad marketing and PR needs of large organizations, they’re not always able to handle the limited scope and smaller budget projects that still need to be done. That’s where The Other Agency comes in.

Jeff, and his team of senior-level consultants, offer clients the same services larger agencies do but with a more nimble approach that comes at a lower cost. For example, Jeff currently works with the National Wildlife Federation creating programs for National Wildlife Week coming in April 2021. The Other Agency targets retainers in the $7,500 – $10,000/month range. Jeff finds larger agencies can’t typically afford to take on this smaller work, and marketing managers don’t need to go up the chain for approval on a lower level spend.

 

Addressing Ageism

Jeff and Amy ended their conversation with a topic that’s been on both their minds recently: ageism. As Amy mentioned, Veracity has been deeply involved in Diversity, Equity, and Inclusion work with several clients over the last two years. During that process, she’s learned that inclusion is not just about race. Instead, it seeks to address any situation in which a person feels like an outsider in their workplace. In many instances, this can come when an older person works with a group of younger people.

While Amy and Jeff both admit they’re speaking from a place of privilege, they agree this is something they’re both beginning to deal with as (relatively) older members of the PR and marketing professional community. In particular, Jeff is over 60 and recognizes that he’s well outside the consumer purchaser demographic most of his work targets.

While there is value to a youthful perspective, Jeff believes that age does bring its advantages. Apart from the contacts and sound skills one builds over a career, you also develop wisdom and judgment, which is something younger colleagues can’t always offer. With larger agencies, the real work is often done by junior team members with some oversight from more seasoned professionals. This arrangement sets the stage for unintentional mistakes of youth, which can quickly get an organization into trouble — especially over social media.

Both Amy and Jeff recommend that companies working with larger agencies do a little legwork to determine who is performing the actual account work, and how much senior supervision the team receives. Or, they could partner with a smaller agency with older principles that don’t require the layer of oversight necessary to avoid unforced errors.

 

More From Our Guest

When Amy asked Jeff why he chooses to work alongside larger agencies, instead of staffing up and building a large agency of his own, Jeff says he’s been there and done that. At The Graubard Group, Jeff led a large team and spent much of his time doing non PR work, like managing the company benefits plan. Today, he’s reached the point in his career where he’d rather spend his time doing the work and collaborating directly with his clients, which is the sign of a surefire PR pro.

Listen to the entire episode to hear more from Jeff Graubard, including why the pandemic hasn’t slowed down his search for new clients. And be sure to subscribe to the PR Talk podcast on iTunesStitcherGoogle Play, iHeart Radio and Spotify for more great conversations with PR and marketing luminaries.

 

About the guest: Jeff Graubard

In his more than 30-year career, Jeff Graubard has served as a principal with two prominent PR agencies, spearheading marketing (both traditional and digital), business development and counseling FORTUNE 500 accounts. He also played a critical media relations role with a leading CPG company.

Connect and follow Jeff on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Ira Gostin: Stakeholder Engagement

Podcast: Ira Gostin: Stakeholder Engagement

Ira Gostin is Moving the Needle Through Stakeholder Engagement

 

Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement.

In this week’s episode of the PR Talk Podcast, host Amy Rosenberg welcomes Ira Gostin, chief strategist at Gostin Strategic, a marketing and PR consultancy focused on stakeholder engagement.

As Ira explains it, stakeholder engagement is about more than reaching customers. Instead, his process identifies critical stakeholders throughout the business and then crafts strategic messaging that reaches each group on their terms. For example, Ira’s firm does a lot of work in the industrial space, including oil, gas and precious metals. For those companies, relevant stakeholders could include customers, shareholders, potential shareholders, fund managers and the analysts who write about it. All of these people play an essential role in a company’s success. However, Ira’s outreach will look and sound different for each group.

 

How Do You Move the Needle?

For Ira, however, merely reaching these stakeholder groups isn’t enough. He wants his messaging to move the needle. To do that, Ira works with his clients to identify the key performance indicators (KPIs) that will allow him to connect his communication strategy with real-world results.

This led to a conversation about access within an organization. Amy noted how marketing managers (who might typically drive the engagement with a third-party marketing or PR consultant) aren’t always plugged into top-level financial KPIs. As a result, it’s more difficult to judge what efforts are genuinely effective. Ira agreed and said that higher-level access is a critical component in creating meaningful metrics.

Ira only works with the C-suite now, because those executives have access to the financials that matter most. With that information in hand, Ira can build strategies and metrics that resonate with senior leadership. That leads to happier, long-term clients.

 

Can Press Coverage Move the Needle?

Of course, because this is a PR podcast, Amy wanted to know whether press coverage can be a useful tool to move the needle. Ira said that the quality and quantity of press coverage will always be an indicator. However, it’s never the first one. Instead, he focuses on measuring revenue or contact growth, because that means people are seeing the story and taking action in response.

 

Your Employees are Stakeholders. Don’t Forget Them.

Ira and Amy ended their conversation by talking about employee communication, which has become increasingly critical in the COVID-19/work from home era. Ira pointed out that employees are crucial stakeholders that too many leaders ignore. In times of uncertainty, it’s vital to check in with your employees and create safe spaces where they discuss how the world is impacting their work. The key here is to be warm and authentic in your approach to get past any awkwardness. It’s also okay to admit you don’t have all the answers because few of us do these days.

 

Subscribe to PR Talk Podcast for More Fascinating Conversations

Listen to the entire episode to hear more from Ira, including his favorite 1+1=3 approach to boosting outreach results. You can also connect with Ira over social media or through his website at iragostin.com. Also, be sure to subscribe to the PR Talk podcast on iTunesStitcherGoogle Play, iHeart Radio and Spotify for more fascinating conversations with industry-leading PR and marketing professionals.

 

About the guest: Ira Gostin

For more than 30 years, Ira Gostin has guided companies in growth and corporate storytelling. His marketing and public relations consultancy, Gostin Strategic, focuses on stakeholder engagement in the form of investor relations, public relations, marketing strategy and brand development.

Connect and follow Ira on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)

Podcast: Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)

There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority

 

Where PR Fits Into the Marriage of HR & DEI

 

America is in the midst of a cultural reckoning over the systemic inequities BIPOC (Black, Indigenous, People of Color) communities face every day. While many of the ongoing public protests focus on policing, corporate practices are also coming under heavy scrutiny as consumers and employees pressure businesses to take meaningful action on DEI (diversity, equity and inclusion). Unfortunately, even the most well-meaning companies can’t snap their fingers and fix a DEI problem. Instead, it requires strategy, commitment and wise counsel.

An HR & DEI Expert

In this episode of the PR Talk Podcast, host Amy Rosenberg talks with Serilda Summers-McGee, CEO of Workplace Change, about the role of human resources (HR) in DEI. Workplace Change is an HR consulting company that integrates DEI best practices and fundamentals throughout traditional HR functions like employee and labor relations, recruitment and compensation.

Before she launched her company, Serilda held several high-level roles in both HR and DEI at organizations like Kaiser Permanente, the Oregon Department of Education and the Portland Development Commission. She was also the Chief Human Resources Officer for the City of Portland under Mayor Ted Wheeler. Today, her company helps major organizations like Nike, Intel and Burgerville look at their HR practices through an equitable lens.  

 

What is HR’s Role in DEI?

Amy and Serilda began their conversation discussing the appropriate place for DEI efforts within large organizations. Serilda believes that because DEI is about people and culture, it should rest in the HR realm. However, this is a big debate. Some practitioners believe that DEI should be its own division with a separate scope of practice. But as Serilda sees it, partitioning DEI minimizes its importance. If companies instead integrate DEI into every aspect of HR, it becomes impossible to ignore.

This led to a broader conversation about how HR often unwittingly polices BIPOC employees differently than white employees. As Serilda explains it, because employees of color stand out, their work often comes under greater scrutiny than their white counterparts. This situation creates a vicious cycle where an organization’s inherent unconscious biases can sabotage the success of its BIPOC employees.

 

What Gets in the Way of Change?

It’s easy for many employers to remain comfortable with the status quo, simply because it’s working for them. Changing the dynamic requires top-level management to actively move out of their comfort zones and seek out diverse talent. Here in the northwest, Amy sees two common excuses for avoiding this responsibility. One is that Portland is very white, so diverse talent isn’t readily available. The second excuse, which applies to women, in particular, is that an industry is male-dominated. Serilda and Amy both agreed that these excuses are no longer valid.

To make real change, Serilda suggests that business leaders begin developing authentic and diverse relationships now. That means exiting your comfortable spaces to engage with different groups of people than you typically do and nurturing your burgeoning diverse network in the same way you nurture your traditional networks.

 

Listen to the Episode to Hear More from Our Guest

Amy and Serilda covered so much more during their conversation, including HR’s relationship with PR, tips for leaders trying to diversify their businesses and Serilda’s advice for young Black women who are beginning their careers, so click the link above to hear the entire episode or watch the recording below. 

Also make sure to subscribe to the PR Talk podcast on iTunesStitcherGoogle Play and Spotify. If you’d like more from Serilda, you can read her book, “Change The WorkGame: Building and Sustaining a Diverse Workforce,” which is available on Amazon.

About the guest: Serilda Summers-McGee

Serilda Summers-McGee is a human resources executive with over 15 years of progressive experience in higher education, corporate and government environments. She is the CEO of Workplace Change, which exists to help companies assess their workplace culture, creatively resolve identified workplace challenges, recruit underrepresented executives and staff and retain high-quality employees in an inclusive, positive and high functioning work environment.

Connect and follow Serilda on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Alexis Davis Smith: Multicultural Marketing

Podcast: Alexis Davis Smith: Multicultural Marketing

It Shouldn’t Take a National Uprising: Alexis Davis Smith on Multicultural Marketing

It’s been a tumultuous few weeks in the United States. The deaths of George Floyd and Breonna Taylor at the hands of the police unleashed weeks of street protests and have caused many Americans to reflect on the role they play in perpetuating racism and inequality. This unrest and collective soul-searching have also reached the business world. Major brands across the country are now taking a hard look at their internal practices and realizing they’ve come up short in their inclusion and outreach efforts towards minority communities.

In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment.

An Entrepreneurial Mindset

Alexis began her career at Ketchum PR in Atlanta, working with well-known brands like Delta, Nokia, and BellSouth. During her tenure, Alexis was also a founding member of the African American Markets Group, the first in-house multicultural team created by an international PR agency.

In 1999, Alexis left Ketchum to launch PRecise Communications because she wanted to practice PR on her terms. Although she initially planned on being a solo practitioner, her company grew quickly. Today, PRecise Communications provides strategic multicultural marketing counsel to brands like Toyota.

 

The Case for Multicultural Marketing

Too many brands treat multicultural communities as a marketing afterthought, or worse, ignore them altogether. However, the work Alexis has done proves there’s a strong business case for engaging multicultural communities. African Americans have $1.3 trillion in buying power alone, and by reaching out in the right ways, minority groups can drive profit, sales, and growth.

However, successful companies need to be doing more than just marketing to multicultural communities. Instead, they should be leading the fight to address racial inequity.

As Alexis pointed out, it shouldn’t take a national uprising for corporate America to want to step in and address societal and political issues. It’s simply the right thing to do. A critical part of leading in this area is for companies to examine how they promote diversity and inclusion throughout their organization. Companies that drag their feet will be challenged in the marketplace by consumers who increasingly make buying decisions based on how organizations interact with the community. It won’t be just about what these companies say, either. Consumers will also be making buying decisions based on what’s happening within a company.

 

Multicultural Marketing vs. D&I

This led Amy and Alexis to discuss the crucial differences between multicultural marketing and diversity and inclusion (D&I) initiatives. As Alexis explained it, multicultural marketing focuses on consumers and external stakeholders, while D&I is about a company’s internal audience as well as recruiting and retaining. Both approaches are very important, and there is some natural overlap between the two focus areas. That’s why, over the last few years, PRecise has moved into the D&I space, to advise on rules and best practices.

Amy added that she believes external marketing is talk. While companies that are doing the real internal D&I work are walking the walk. As this issue continues to grow in importance in the culture and for consumers, Amy believes PRs need to flag D&I as a PR issue.

Towards the end of their talk, Alexis reminds us that the United States of America has a rich history of oppression, and for many people, those experiences are not that old. Corporate America is a microcosm of the country at large, so people bring their biases into the office with them every day. D&I and multicultural marketing are about being courageous and stepping out of our comfort zones to find something new and better that we might have otherwise missed.

For marketing and communications professionals, these issues should be at the forefront of their work. Alexis reminds us that if you understand your client’s consumer face and recognize that they’re not 100% caucasian, but your marketing strategies don’t include a nuanced approach to addressing those issues, then you’re not doing your job.

Don’t forget to subscribe to the PR Talk podcast on iTunesStitcherGoogle Play and Spotify. There’s more great content on the way that you won’t want to miss.

 

More From Our Guest

Listen to the entire episode for the full conversation between Amy and Alexis, including Alexis’ career advice for young, multicultural PR professionals. If you’d like to hear more from Alexis, subscribe to her podcast, Culture & Convos. In upcoming episodes, Alexis will cover the intersection between politics and black consumers. Follow @precisecommAtl on Instagram for more information.

About the guest: Alexis Davis Smith

Building on more than 25 years of experience, Alexis Davis Smith has established a reputation as a respected communications strategist and leader in the PR industry. She is president and CEO of PRecise Communications, a 20-year-old, award-winning Atlanta-based marketing communications agency.

Connect and follow Alexis on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: Wil Reynolds: Seer Interactive

Podcast: Wil Reynolds: Seer Interactive

Engage Preview: Wil Reynolds and the Power of Data

If you’ve ever attended Portland’s Engage Conference (formerly Searchfest), you’ve probably seen Wil Reynolds speak. He’s a long-term Engage presenter, as well as the founder and director of strategy for Seer Interactive in Philadelphia.

With Engage right around the corner, PR Talk host Amy Rosenberg talked with Wil for a preview of his upcoming presentation and for a discussion about how data will change marketing forever. If you haven’t purchased your Engage tickets yet, there’s time. During the conference, you’ll join the area’s search and marketing all-stars for two full days of learning at Portland’s Sentinel Hotel, March 12th & 13th!

An Unexpected Career

Wil began his interview by referring to himself as a heads-down worker who’s not much into personal branding. However, this humbleness disguises his tremendous success. Seer Interactive, which Wil founded in 2002, is a search, social and analytics agency employing more than 200 people in Philadelphia and San Diego.

Wil never wanted to work in marketing or build a business. Instead, he went to school to be a teacher. When he started his professional career in 1999, times were tough. Wil spent 18 months knocking on doors before finally landing a job. A few years later, Wil’s manager at another firm declined his request to work through lunch so he could leave early for a volunteer opportunity. He quit soon after and started his own company. For Wil, entrepreneurship was a necessity rather than a goal.

These days, Wil’s immersed in data — specifically paid search data — which in Wil’s mind holds the key to so many business answers.

“When you understand that somebody’s looking for an answer, I think it’s a really cool job to figure out how to answer their question,” he said.

Taking Data Away From Search People

In what has become something of a controversial opinion, Wil believes the biggest problem with search data is that it got in the hands of search people. He thinks of Google as an “intent engine,” which contains customer insight that can help businesses build new products, better understand customer experience and so much more. As a result, this data belongs in the hands of key decision-makers at the center of a business. Unfortunately, most people don’t know how to extract meaningful data from all the digital noise. This is where Wil comes in.

By focusing on bringing meaningful data into one place, Wil’s team can answer client questions with speed and accuracy. “I thought I knew things before I got good at data,” Wil says. Most marketers fall back on their limited experience or best practices when making recommendations to their clients. While these recommendations may be correct most of the time, they will always lead a certain number of clients down the wrong path. Wil’s approach is different. By using good data that’s easily accessible, his team makes fewer wrong guesses and delivers better results for his clients in the process.

 

Data is the Future of Marketing

As Wil sees it, data mastery represents the future of marketing. “We like to build the engine that creates tentacles that other types of marketing can take advantage of if they’re willing to invite us in,” he says. Wil plans to expand on this theme during his presentation at Engage, where he’ll talk about how to use massive amounts of data at scale to better optimize all parts of your business.

This topic is especially critical for CMOs, who, as a group, are under attack right now. CMOs, in general, are not good at data and not good at answering questions the way CFOs are. This disconnect creates the impression that CMOs don’t bring the same value that other c-suite members do. This is also why CMOs are paid less than other c-suiters and are usually the first to go during restructuring.

When asked how Engage SEO and SEM attendees will react to his view that they shouldn’t own search data, Wil acknowledges the tension. He understands that his message is sometimes controversial because it invalidates the thing that makes search marketing pros feel valuable. But, in his view, this approach is all about improvement.

“I hope I put things to people in a way that makes them think a little bit differently, and that thinking leads to eventual change in terms of the work we do every day for our clients.”

Purchase Your Engage Tickets Today 

Listen to the entire episode to hear more from Wil Reynolds — including why he can’t wait for the next recession. Wil will also be giving the morning keynote presentation during the second day of the Engage Marketing Conference at Portland’s Sentinel Hotel. So purchase your tickets today. 

As always, if you’d like to stay up-to-date with all the latest in PR, subscribe to the PR Talk Podcast on iTunesStitcherGoogle Play and Spotify.

About the guest: Wil Reynolds

Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 200 employees across Philadelphia and San Diego. In his free time, Wil hangs out with his wife Nora, sons Rio and Niko and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

Connect and follow Wil on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Podcast: PRSA ICON: Adam Ritchie, Elizabeth Edwards & Marvin Stockwell

Podcast: PRSA ICON: Adam Ritchie, Elizabeth Edwards & Marvin Stockwell

Three Voices from PRSA ICON 2019

Earlier this fall, PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego, California. In addition to learning new tips and techniques her team is already putting into practice for Veracity’s clients, Amy had the opportunity to sit down with three conference presenters to hear their perspective on the PR profession. 

We’re releasing this episode now, because, on March 1st, there will be a $300 price increase for tickets to the next ICON event in Nashville, Tennessee on October 25th-27th. So, you should grab your tickets soon!

Every Campaign is an Opportunity to Write a New Book

First up, you’ll hear Adam Ritchie, owner of Adam Ritchie Brand Direction in Boston, Massachusetts. He essentially reverse-engineers PR to create new products and services. As Adam sees it,

“PR owes it to itself to be more than just a storyteller. PR can also be a creator and an author.”

One of the examples of Adam’s approach that he’s most proud of is The Mom Squad, which he describes as the first team of all-pregnant comic book superheroes. Adam and his team created the campaign to help sell the baby gear brand Summer. 

This interview was short, but Adam’s agreed to come back on the podcast for a more extended discussion about his work — so stay tuned. You may also run into him at ICON 2020 in Nashville.

 

PRs Need to Reclaim their Slice of the Pie

The next interview you’ll hear is with Elizabeth Edwards, founder and president of both 11th Octave and Volume Public Relations in Denver, Colorado. Because clients pay her to deliver effective messaging, Elizabeth spends lots of time researching the science behind how our brains are hard-wired to respond to things. According to Elizabeth, researchers working in neuroscience, behavioral science and cognitive science are making a lot of conclusions about what keeps our attention and what doesn’t. Elizabeth’s team uses these findings

“to focus on learning as much as we can about what translates into high-conversion communication actions.”

In addition to her expertise in behavioral science, Elizabeth also uses technology to improve workflow efficiency and maximize engagement for her final products. Her Tech in PR talk during PRSA ICON was packed, which is strong evidence that most PRs need a lot of help in this area.

Elizabeth notes that in many organizations, PR’s slice of the pie is getting smaller and smaller, and we need to do everything we can to reclaim more of that work. Part of that approach comes through using tools that make PR’s work more impactful. Elizabeth used the example of wave.video, which is an online production tool she uses to turn ordinary press releases into more engaging and shareable videos. In her view, “PR people need to own these interactive engagements.”

During her presentation, Elizabeth also talked extensively about workflow shortcuts that can automate tasks that might ordinarily be done by an assistant or junior-level associate. If you didn’t make it to her talk, you can text volume to 31996 to get her complete Tech Tools eBook. We hope to have Elizabeth back on the podcast to talk more about these topics soon.

 

PR is All About a Good Narrative and the Right People

Amy ends this episode with an interview she conducted over lunch with Marvin Stockwell, director of media relations at St. Jude Children’s Research Hospital in Memphis Tennessee. He participated in the Pitch Tank — similar to the TV show Shark Tank — where participants pitch their media idea to a panel of judges in competition with their peers. 

During the event, Marvin pitched three ideas in ninety seconds to the panel, who then provided their feedback. His pitches included St. Jude’s use of therapy dogs to comfort patients undergoing treatment. The hospital’s international work, which includes curing cancer in Syrian refugee children living in Lebanon. And St. Jude’s recent acquisition of the world’s most powerful nuclear magnetic resonance spectrometer, which will give researchers the tools they need to cure the diseases of tomorrow.

The panelist agreed that while all these pitches are compelling, the new scientific tool offered a unique hook for journalists. One moderator suggested that while the whiz-bang science angle is excellent, audiences (especially in TV) want to see a human-interest element. With that feedback in hand, Marvin is now looking for ways he can tether this story with the good work St. Jude’s is doing every day. 

After participating in Pitch Tank, Marvin believes it’s a fresh take on the usual media panel that provided plenty of useful takeaways for the session’s 150 attendees. 

 

We’ll See You Next Year in Nashville

These brief interviews are just a sample of the expertise on display during these annual PRSA ICON events. If you’d like to attend next year’s conference in Nashville, purchase your tickets before March 1st and save $300. 

As always, you can keep up with the latest in PR by subscribing to the PR Talk Podcast on iTunes, Stitcher, Google Play and Spotify.

About the guest: Adam Ritchie

Adam Ritchie is the owner of Adam Ritchie Brand Direction in Boston, Massachusetts. An award-winning marketer and PR professional, Adam uses PR as an unstoppable source of invention and transformation. He’s also a musician, coast-to-coast walker, downhill skier and craft beer lover.

Connect and follow Adam on social media:

About the guest: Elizabeth Edwards

Elizabeth Edwards is President of Volume PR, a firm with an 18-year, award-winning track record, and 11th Octave, the first integrated communication agency in the U.S. to develop a modern-day communication model based on behavioral science and the psychology of the human mind.

Connect and follow Elizabeth on social media:

About the guest: Marvin Stockwell

As the director of media relations at St. Jude’s Children Research Hospital, Marvin Stockwell is at his best when making a case for causes he believes in and collaborating with others in his beloved hometown of Memphis, Tennessee.

Connect and follow Marvin on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.