Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

by | Apr 6, 2022 | Digital PR, Podcast, Public Relations

During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR.

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What Makes the Work Data-Driven

Amy began the podcast by asking Christopher what makes up data-driven PR, since that is part of his work at Trust Insights. He explained, “There is a lot of confusion on what data-driven means; essentially it is when you make decisions with data first. Although you can go through other decision funnels, data should be at the forefront. This means collecting responses from surveys or gathering data from different search engines and using that base to make PR decisions.”

Furthermore, Christopher explained that data is a handy tool for marketing and PR because it helps make better decisions and exceed goals with more automation, fewer errors and deeper insights. His experience with PR led him to notice a lack of measurement in PR work, which he believes is due to “Companies unable to invest money and time in PR measurement.”

 

How to Measure PR Efforts

The two agree that everything in PR can be measured; it’s just a matter of how much investment is available. If using data in the PR strategy, Christopher explained that PR practitioners should first understand their desired outcome. He used an example of increasing brand strength and awareness; this can be tested with continuous data collection like surveys and focus groups around the brand. Once data is collected, the PR practitioner can use it to understand what efforts may be lacking; however, continuous testing can be a lot of work and expense.

He then offered a simpler solution that tends to be overlooked: the use of branded organic search (which is when a person searches a company directly by name). Since this is part of public search data, numbers are much easier to attain. He explained that using discovered data can help set the direction of a campaign by revealing demographics of who is looking and who isn’t. He added that joining data from branded organic search with field market surveys can also give more insight into what consumers are specifically looking for.

 

What Types of Tools to Start With

Using data is great to gauge campaigns, but Amy wanted to know what tools PR practitioners should use to find information using a branded organic search method. Christopher said Google Search Console is an excellent tool in Google Analytics that can be used to figure out how people are interacting with a brand. It shows how a person got to the website through YouTube, a backlink, or an organic search. He explained that if you can compare the numbers of searches between each campaign, you can tie an increase (if there is one) to an increase in sales or leads.

Christopher wrapped up the podcast by explaining how important it is for PR practitioners to use SEO tools, especially keyword/content tools to monitor websites. He said it might seem confusing at first, but using search data could be an easy start for those looking to measure more of their PR efforts to understand what is working and what is not.

Listen now to get the full rundown on how data could change your approach to PR. Also in this episode, learn about Christopher’s time as a tarot-card reader, his experience with AI marketing, and much more.

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About the guest: Christopher Penn

Christopher S. Penn is a recognized thought leader, best-selling author, and keynote speaker who has shaped the marketing industry. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for creating products and services, creating and maintaining all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

He is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. His work has served brands such as Twitter, T-Mobile®, Citrix Systems, GoDaddy, AAA®, McDonald’s, and many others.

Connect and follow Christopher on social media:

CHRISTOPHER S. PENN, CO-FOUNDER AND CHIEF DATA SCIENTIST

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.

 

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Science-based Marketing with Elizabeth Edwards [Podcast]

Science-based Marketing with Elizabeth Edwards [Podcast]

by | Mar 23, 2022 | Podcast, Public Relations

During this week’s PR Talk Podcast Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, joins Amy for a second time since PRSA ICON 2019 to talk about psychology and science-based marketing.

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The Integration of Psychology and Marketing

To begin the podcast, Amy asked Elizabeth to define science-based marketing and how it works at her company. First, she said behavioral communication is what she wanted to study, but it was not – and is still not – available in higher education. So, when she created Volume PR 20 years ago, she made it a priority for her team to study behavioral and neuroscience to help them understand how the mind creates meaning.

In the two decades since she started her business, much research has been done on the psychology of marketing. Elizabeth and her team use the findings from relevant studies and apply them to their work across campaign development, speaking engagements, media training and more.

Intrigued by Elizabeth’s approach, Amy went on to ask how she handles the often difficult task of measuring and tracking results. Elizabeth replied that she follows the Barcelona Principles of PR and uses its seven principles to measure attitude, perception and behavior. [To learn more read Elizabeth’s new book, The Science of Human Engagement.]

 

A Cognitive Approach to Crisis Communications

Amy and Elizabeth discussed how understanding behavioral responses can drive the way one develops communications, particularly in a crisis. Amy referred to an article Elizabeth wrote related to the pandemic, titled, “Designed to Divide: Why Mask Messaging Unintentionally Created Chaos.” It serves as a good example of how psychology plays a role in message development. Indeed, Elizabeth said the article examines a real-life scenario that illustrates how a seemingly simple message can go wrong. During the height of the pandemic, NIAID Director and current Chief Medical Advisor to the President of the United States, Dr. Anthony Fauci, made a definitive statement about wearing masks that backfired. “We know that when people are in a heightened mode of crisis, their brains don’t like change,” Elizabeth explained. “Because science changes, what Dr. Fauci said may have been true at the moment, it wasn’t as time went by, and consequently it created public dissension.” That’s why it’s critical to frame statements, especially in a crisis, to allow for inevitable changes that may occur down the road. 

 

Personal Growth Through Focus on the Unconscious Brain

As she studied behavioral science, Elizabeth learned that 95% of decisions are made from the unconscious brain. She used that information to ensure her team created messages tailored to both the unconscious and conscious brains. Furthermore, Elizabeth applied psychological principles to her own personal growth. Using science, she embarked on a healthier path by eating better and practicing greater self-kindness, which included attention to self-talk. She found that when her mind was consumed with negative thoughts, by pausing, she could redirect herself to more positive self-talk.

With a focus on more self-care, Amy asked how Elizabeth’s priorities have changed. She said Volume, of course remains a significant priority in her life, but as she has gained a greater understanding of herself, she wants to help others to get on that same path. From keynote speaking to the daily connections she makes with people, it is very important for her to share her personal discoveries and growth. To hear more of Amy and Elizabeth’s insightful conversation, listen now to the latest episode of PR Talk.

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You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Elizabeth Edwards

Elizabeth Edwards is one of the most sought-after communication strategists of our time. The founder of Volume PR, Engagement Science Lab, and the Frequency of Understanding movement, Edwards is a celebrated futurist who has dedicated her award-winning career to closing the gap between the study of the mind and the business of engaging it.

Globally recognized as a visionary for her lifetime of professional communication accomplishments and the development of a science-based engagement method, Edwards was named a 2021 Visionary Top Woman in Communication by PR Daily. Known for her energetic delivery of thought-provoking, highly relevant, and practical insights, Edwards trains, and keynote speaks for Fortune 500 companies worldwide such as Novartis Pharmaceuticals, BMW, Transamerica, Blue Cross Blue Shield, Allstate, and Charter.

Connect and follow Elizabeth on social media:

Elizabeth Edwards on PR Talk

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.

 

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Freelancing Buzz with Michelle Garrett [Podcast]

Freelancing Buzz with Michelle Garrett [Podcast]

by | Mar 9, 2022 | Podcast, Public Relations, Social Media

On this week’s episode of the PR Talk Podcast, Amy is joined by Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Michelle’s 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending direction.

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Why Did You Start #FreelanceChat?

Michelle began the podcast by explaining how she started her freelance journey in Silicon Valley, where she worked in both corporate and nonprofit organizations, and also at a PR agency. However, she felt self-employment was in her blood, and through her experiences, she was eventually prepared to go on her own.

As they talked about how Michelle came to start her own business, Amy asked what her chat was like and how it helped freelancers. Michelle responded, “I created the chat to share and support other freelancers because it can sometimes get lonely.” Every Thursday at noon via #FreelanceChat, she offers guidance and support for a diverse network of professionals who have questions about freelancing.

Amy asked what profession is primarily represented during the chats and Michelle said the most popular category is freelance writers; however, there are a good number of marketers, graphic designers and PR pros, in addition to many others.

 

Switching to the Flexibility of Freelancing 

Many people have switched to freelancing during the Great Resignation because of its flexibility. With this in mind, Amy asked Michelle if she thinks there are too many freelancers? Michelle thinks that while many people are dabbling in freelance work, a lot of them won’t stick it out, since more work goes into freelancing than one might think. Still, she said, freelance work can accommodate a good volume of workers because it is usually not too competitive, if the freelancer goes to the right sources.

When working her nine-to-five desk job, Michelle would think about whether such a traditional work model was necessary for financial and personal stability.  As the uproar of the Great Resignation took hold, it truly validated her feelings that there were other viable options to make a living. Both Amy and Michelle agreed that staying at a traditional nine-to-five job may seem stable, but ultimately, it is no more a guarantee of steady income or long-term employment than if one is freelancing.

Michelle added that during the pandemic, agencies laid off a lot of their staff. However, once things started to open up again, they had to hire. While agencies searched for full-time employees, it was a prime opportunity to outsource work to freelancers, which not only offered flexibility, but allowed companies to continue to capitalize on the importance of digital marketing. 

 

Tips for the Novice Freelancer

Because beginning a journey into freelancing may seem scary, Amy asked Michelle for some tips, which she shared:

  • Tap into your network for referrals.
  • Get involved with groups to grow your network.
  • Constantly show up and be present in your work.
  • Create a blog or some other visible/accessible platform to get your name out there.

Michelle also said, “One of the most common mistakes people make when going into freelancing is not preparing for the ups and downs.” She reminded listeners that even when someone posts on socials about making six figures in a year, many factors can contribute to having such a good year, and circumstances can easily change. 

The most crucial tip Michelle gave – and Amy agreed – was to put yourself first in a freelance business and to make sure you get paid for your work upfront. Finding a community of fellow professionals who understand, will help navigate the moving pieces that are inherent in freelance work. Listen now to hear more about Michelle’s Twitter chats and other valuable advice.

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You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Michelle Garrett

Michelle is a PR specialist with more than 20 years of experience crafting strategy, plans and programs for companies ranging from small start-ups to large corporations such as HP, Adobe, Arthrocare, SGI, Sun, Symantec and others. After spending seven years in Silicon Valley, she returned to her roots in Ohio, where she runs her own consulting practice, specializing in media outreach for companies who want to get noticed.

Connect and follow Michelle on social media:

Michelle Garrett on PR Talk

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.

 

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Influence Marketing with Jason Falls [Podcast]

Influence Marketing with Jason Falls [Podcast]

by | Feb 23, 2022 | Podcast

During this week’s episode of the PR Talk Podcast, Amy is joined with Jason Falls, a digital marketing thought leader, author of Winfluence, and host of two podcasts: Winfluence and Digging Deeper. Following are highlights of their chat about the many aspects of influence marketing and how a PR professional can leverage influencer media relations.

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How to Measure Influence

Amy began the podcast by asking Jason the difference between using an influencer and actually influencing. He explained that influencers are used to make the audience take action. However, he cautioned, influencers with a lot of followers don’t necessarily influence. Rather, he added, the engagement rate is more important than the number of followers. You should look at how the influencer engages with their audience, that is are they responsive to followers that are commenting and liking. When you see that, it is a good sign they have built trust.

Jason responded to Amy’s question about how to use offline influencers by saying, “You should marry online and offline influencing strategies.” He clarified noting classic online influencers are great, but if you can get into the community you are influencing and find people like elected officials, doctors, teachers and others well known to act as influencers, you can gain more thoughtful engagement.

 

Associating a Brand with an Influencer

As they talked about Jason’s book, Winfluence, Amy asked what he meant by the term “influencer association.” Jason responded, “Association is what I use as the correlation for aligning the brand directly with the influencer so that you are a relevant voice.” He continued saying, “Instead of telling an influencer to persuade people to buy the product, you should find an influencer that can be associated with your brand and create a more trusted relationship.” Amy pointed out that influencers associated with the brand could also work when thinking in terms of owning the conversation. She referred to a past podcast where she and Robert Johnson talked about encouraging clients to become their own publisher/newsroom. (To learn more about that, listen to Brand Journalism with Robert Johnson.) 

Next, Amy asked Jason if he believes B2B influencing is harder. He said since thought leaders, conferences, white papers, etc., are all influencing factors in B2B, together they make influencing much easier because they have typically been doing it longer than those working in B2C categories.

 

A Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing

Jason offered a tip to PR practitioners looking to get into influencer marketing. “Look at influencers online and offline as media channels.” He added that right now a lot of people are losing trust in the media, so having influencers that are trustworthy can be very beneficial. He said just connecting with these influencers and opening the conversation is a great first step.

Amy asked about the cost to work with an influencer. Jason responded there has to be an exchange of value, whether it is with money or an equal incentive. He added, there are three things that are happening during an influencer’s service and that need to be considered when reaching out to collaborate:

  1. They are using their own time.
  2. They are curating content specifically for you.
  3. And they are giving you access to their audience.

Jason and Amy talked more about different examples of using influencers in the day-to-day business and how they can truly impact a brand. Listen now to hear more about Jason’s personal experiences with influencing to gain insights for your own work.

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Jason Falls

Jason Falls is an award-winning strategist, author, speaker, and thinker in the digital and social media marketing industry. As a widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. 

In 2021, he founded and continues to serve as executive producer of the Marketing Podcast Network. He is the author of three books: Winfluence – Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press, 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que, 2011 – co-authored with Erik Deckers); and The Rebel’s Guide to Email Marketing (Que, 2012 – co-authored with DJ Waldow).

Connect and follow Jason on social media:

Jason Falls

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.

 

What We Love, And Hate, About Marketing [Podcast]

What We Love, And Hate, About Marketing [Podcast]

by | Feb 9, 2022 | Podcast, Public Relations

Love is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing!

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I love marketing and PR because it gives me an opportunity to meaningfully connect brands and audiences by sharing stories through media. There is nothing better in this job than working with reporters for a story and then seeing the engagement that comes from the public as a direct result. Hearing that someone saw a story in their local paper and then got involved is one of the most validating aspects of this job, and I love being able to play a part in making that connection.

Kristen Baker-Geczy

Account Manager, Veracity

The Logical Position mission statement centers around helping businesses grow and that’s truly what we love about our industry here in the digital marketing space. Over the 12 years that LP has been in business we’ve had the privilege of seeing the significant impact the results that our marketing efforts have had on our clients’ businesses and their families. We’ve been alongside small businesses as they’ve flourished, watched clients hire on additional staff to keep up with new demand, and seen countless clients increase their marketing ad spend as a result of account success. It feels good to know that the work we’re doing is truly life-changing for some of the businesses we work with, and that’s what makes the power of marketing so beautiful.

Emmy Thomas

Director of Brand and Marketing, Logical Position

I love that marketing has so much variety in the work, every day is different. With the never-ending change in the marketing atmosphere, my creative brain is constantly being challenged, which keeps me excited to see what’s next.

Cailyn Tegel

Assistant Account Executive, Veracity

As a naturally curious person, I love how marketing work allows me to learn about new businesses, new industries and new ideas. What’s even more exciting is that by deepening my learning, not only do I become a more well-rounded person, but I also serve my clients better. It’s an incredibly rewarding feedback mechanism that I haven’t found anywhere else.

Josh Friesen

Senior Writer, Veracity

I love working with a team to solve that challenge of getting your product/service in front of the correct audience, and doing it better than the competition. I also like the fast paced nature and the sense of accomplishment you get after hitting a deadline. I grew up playing basketball and baseball, and it kind of reminds me of this time in my life and the feeling you get after winning a big game.

Tyler Stoltz

Marketing Manager, Columbia Steel Casting Co., Inc.

Over the years, among the things I’ve learned about myself and my chosen career field in communications are: 1) I am interested in figuring out why people think or act the way they do; 2) I like to tell stories; and 3) I’m good at solving problems. In essence, those are all essential elements of marketing communications.

 

In our careers (and personal life), we’re typically seeking to attain a sense of satisfaction about the work we’ve accomplished. Ultimately, I think what drew me to marketing communications – and what continues to drive my love of the work – is that it matches well with those things I’ve outlined above. And, while I’ve never been one to feel like I need to achieve some big passionate goal or make some sort of compelling societal difference, working in marketing allows me to help companies realize their objectives by telling their stories. When I can do that, it feels like success.

Debra Flickinger

PR & Marketing Strategist, Veracity

What I hate about marketing is that I love it. Because I love it, sometimes it consumes me and I can’t think of anything else.

Amy Rosenberg

Founder & President, Veracity

For me, the thing I love the most about marketing is the people. I have met and worked with so many great people over the years it is amazing.

Whether it was people in the companies I have worked for, the people that have worked for me or the clients I have worked with.

When I transitioned into digital marketing and joined SEMpdx, I was pretty amazed at how helpful the people were. We may have been competitors, but we really didn’t treat each other that way. I had so many wonderful experiences with fellow board members. They turned into a group of friends that I will hang out with even now after moving off the board and not being as involved.

Also, the people in marketing that I know and interact with online are amazing too. They seem to always say yes and even when they don’t agree with you on a strategy or tactic, they are nice about it and know there are many ways to do things.

It continues to amaze me how great the clients we work with are. Their passion for their companies and willingness to use marketing to do good things is amazing.

 

What do you love about marketing?

Please leave us a comment here to share what you love.

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.

 

Industrial B2B Marketing with Laura Norup-Boyer [Podcast]

Industrial B2B Marketing with Laura Norup-Boyer [Podcast]

by | Jan 26, 2022 | Diversity, Equity & Inclusion, Podcast

Join Amy and Laura Norup Boyer, founder of Black Bean Industrial Marketing, as they talk about how industrial marketing differs from other industries during this week’s episode of the PR Talk Podcast.

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Business Culture Differences

Amy started the podcast by asking about Laura’s background. Laura explained she is from Switzerland, and when she moved to North America (Canada) it was a struggle to participate in “small talk” because in Europe the culture is much more straightforward without a filter. Amy agreed she found the same to be true when she visited Skandanavia but thought “it was refreshing” since she prefers taking a straightforward approach.

Amy went on to state, as she grew in the industry, she initially believed that fluff language made the work look so much better. Even so, she would often question the validity of fluff, which made her think, “What are we even doing?” Laura noted that when she would work with English marketers they would use fancy acronyms, which made her feel ignorant. ”When people use big fluff language, especially in the marketing world, it’s very often to throw glitter in people’s faces,” she said, adding that direct simple language is what makes the most sense.

 

Industrial Marketing Switch

Amy asked Laura how she came to work in industrial marketing and why she went in that direction? Laura explained that her team sat down and conducted a client audit. They made notes about their work and where they had made an impact, where they had fun, and where they made money. “We started seeing a pattern emerge of industrial business clients,” Laura said. She believes the reason B2B marketing came out on top in their audit was due to direct communication, deep relationships, and the challenge and complexity working with these clients brought.

Amy then asked Laura why she thinks industrial businesses have made more of an impact in her work. Laura explained that as a woman in a male-dominated industry, she found herself working as a filter for new industrial clients. “Companies that embrace innovation and want to make a change will be more than willing to work with a marketing agency with a woman at the helm.”

 

Tips for Anyone with Industrial Clients

Laura also offered these tips for marketers with industrial clients, 

  • Come from a place of empathy, since there may be mentality shifts required.
  • Develop relationships.
  • Be direct, but if not received well, pivot.
  • With supply chain issues and labor shortages at higher levels, it is time to shift focus to company culture and adapt messages.

Laura ended her tips with one directed toward industrial companies. She said, “Keep an open mind or open your mind. This is the new world and there is no going back to what it was before [women were involved, the pandemic, etc.]. Approach things from a different perspective.”

Laura and Amy go into more depth about new ideas for trade shows, Laura’s growth within the industry, current issues and other aspects of industrial marketing. Listen now to learn more about why industrial marketing was the right switch for Laura and how it might also be right for you.

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Laura Norup Boyer

Laura is a fearless leader with an international background in marketing and management spanning a few decades. Her creative approach to any problem and passion for company culture gives her the valuable balance of innovation and leadership, which shapes Black Bean Industrial Marketing’s perspective.

Connect and follow Laura on social media:

Laura Norup-Boyer

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is part of the Marketing Podcast Network

The Marketing Podcast Network gives brands that sell to marketers direct access to reach thousands of buyers via their trusted media source: Marketing podcasts. Browse our library of shows and see where your message can be placed to reach prospective customers ripe for your message.